Engaging The Social Network Voter

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Engaging The Social Network Voter

  1. 1. Millenium Social Media Engaging The Social Network VoterPresented by Wilma Ariza
  2. 2. Millenium FactFrom the viewpoint of someone online,inquiring minds only know what Googlehelps us find or what our Social Networktells us……
  3. 3. PR FACTAs a political leader: personal brand becomes an essential consideration of how people perceive the campaign, the message and the individual.Barack Obama Bill Clinton
  4. 4. Strategic Planning Board Education (Listening) Presence Strategy (Engagement) (Collaboration)
  5. 5. EDUCATION AND LISTENING THINK BEFORE BUILDING!
  6. 6. HOW DO THEY FEEL ?•About my brand?•About my message?•About my community?
  7. 7. What are they talking about?Regional Issues?  Cities: Paterson, Clifton, Passaic, Newark, Bloomfield, Montclair etc. Counties: Passaic, Bergen, Essex Neighborhoods: Crime, Schools, Business, Organizations, Unions (?)News & Events? Headlines, City, County & State Events, City Council and Government MeetingsIndividuals?Supporters, Influencers, Detractors
  8. 8. WHO IS TALKING ? 1. Are they influencial? 2. What networks are they involved with? 3. What organizations do they belong to? 4. How can I engage them?
  9. 9. Presence & EngagementSocial Media Branding ? Deciding Where To Go
  10. 10. 1. Rule of Engagement Fact Every person (including you) exist in multiple places!
  11. 11. 2. Identify Your Target!As an example: Everyone building a campaignwants favorable press coverage. You do too!
  12. 12. THIS IS JOURNALISM & PRESS COVERAGE 1970’s
  13. 13. THIS IS JOURNALISM & PRESS COVERAGE 2012
  14. 14. CONNECT WITH YOUR AUDIENCE WHEN AND WHERE THEY ARE You
  15. 15. STRATEGY & COLLABORATION LEVERAGING YOUR NETWORKPRESENT YOUR BEST FACEPEER ENDORSEMENTTESTIMONIALSCERTIFICATIONSGROUP MEMBERSHIPSSUCCESS STORIESINDUSTRY INSIGHTCUSTOMER SERVICE
  16. 16. THANK YOU FORLEARNING WITH ME QUESTIONS? FIND ME ! WILMA ARIZA, Social Media Strategist EMAIL: EverythingWilma@gmail.com www.Linkedin.com/in/wilmacolonariza

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