Aug 2014
TOP EMERGING DIGITAL MARKETING
TRENDS
Tự giới thiệu
• 7 năm trong ngành Digital marketing
• Chuyên sâu về Web Development, Social media, Search engine marketing...
Tổng quan về thị trường
Cơ hội lớn đến đâu
Internet, Mobile, Social đã trở thành thói
quen thiết yếu
Quy mô thị trường đã đủ lớn
Và liên tục tăng trưởng ngoạn mục
Người dùng thời đại mới
Phức tạp và khó tính
Connected World
Accessing Content, regardless ofTime, Place or Device
Complex buying journey
Một vài xu hướng nổi bật
2014  2016
Học hỏi từ các công ty tiên phong
1. Everywhere commerce
ShoppingAnything,Anywhere,Anytime
2. User generated content
#ShareACoke
#IceBucketChallenge
3.Visual info-graphication
DiscoveryThrough Engaging Images
• 44% of online users are more likely to engage with brands th...
3.Visual info-graphicationCase Study
4.Video sharing
Storytelling onYoutube and Beyond
• 500 years worth of time is spent on watchingYouTube every day
• 700 Yo...
5. Performance marketing
6. Remote concierge
A personal assistant for Mobile device
• 45 billion apps download as at end of 2012 generates revenue ...
7. Social care
Thank you 
Q&A
Top 7 digital marketing trends 2014   v4-22 aug
Top 7 digital marketing trends 2014   v4-22 aug
Top 7 digital marketing trends 2014   v4-22 aug
Top 7 digital marketing trends 2014   v4-22 aug
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Top 7 digital marketing trends 2014 v4-22 aug

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Nội dung chia sẻ của Mr Lê Anh Tuấn tại Hội thảo "What's new on Digital Marketing" vào 23/08/2014

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Top 7 digital marketing trends 2014 v4-22 aug

  1. 1. Aug 2014 TOP EMERGING DIGITAL MARKETING TRENDS
  2. 2. Tự giới thiệu • 7 năm trong ngành Digital marketing • Chuyên sâu về Web Development, Social media, Search engine marketing, Performance marketing • Former Media Director at Climax Interactive • Managing Director at Firstcom Digital /anhlebksp tuan.le@firstcom.vn 0937473976
  3. 3. Tổng quan về thị trường Cơ hội lớn đến đâu
  4. 4. Internet, Mobile, Social đã trở thành thói quen thiết yếu
  5. 5. Quy mô thị trường đã đủ lớn
  6. 6. Và liên tục tăng trưởng ngoạn mục
  7. 7. Người dùng thời đại mới Phức tạp và khó tính
  8. 8. Connected World Accessing Content, regardless ofTime, Place or Device
  9. 9. Complex buying journey
  10. 10. Một vài xu hướng nổi bật 2014  2016 Học hỏi từ các công ty tiên phong
  11. 11. 1. Everywhere commerce ShoppingAnything,Anywhere,Anytime
  12. 12. 2. User generated content
  13. 13. #ShareACoke
  14. 14. #IceBucketChallenge
  15. 15. 3.Visual info-graphication DiscoveryThrough Engaging Images • 44% of online users are more likely to engage with brands that they post pictures of in their online newsrooms, compared to other media Source: ROI Research (2013) • 70% of Pinterest users use the site for shopping inspiration • There is a high correlation between pinning and subsequent purchasing Source: Harvard Business Review (2012)
  16. 16. 3.Visual info-graphicationCase Study
  17. 17. 4.Video sharing Storytelling onYoutube and Beyond • 500 years worth of time is spent on watchingYouTube every day • 700 YouTube videos are shared onTwitter every minute Source:MindJumpers (2013) •AlthoughYouTube links are posted about 8 times more than Facebook videos, both these options generate a similar number of Likes, Comments and Shares Source:Socialbakers (2013)
  18. 18. 5. Performance marketing
  19. 19. 6. Remote concierge A personal assistant for Mobile device • 45 billion apps download as at end of 2012 generates revenue of $15 billion • By 2016, the figures will rise to 305 billion apps and generating revenue of $74 billion Source:Gartner (2012) • From 2010 to 2011, the number of mobile retail apps increased by 350% • In 2011, the average number of apps installed on each smartphone was 32. In 2012, that number grew to 41 Source:www.trainfusion.com/mobile (2012)
  20. 20. 7. Social care
  21. 21. Thank you  Q&A

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