Recent changes in Google Adwords & Facebook

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Nội dung chia sẻ của Mr Nguyễn Minh Châu & Will lì tại Hội thảo "What's new on Digital Marketing" vào 23/08/2014

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Recent changes in Google Adwords & Facebook

  1. 1. recent & coming changes in Google AdWords
  2. 2. google’s new Enterprise-Class Tools • More bulk action • Automated bidding • Advanced reporting – with Excel for AdWords • “Your Own Lap”
  3. 3. shopping campaigns to replace PLA campaigns in late august 2014  Create product group from AdWords using data feed.  Advanced measurement  Competitive performance data  Within AdWords API https://www.youtube.com/watch?v=Rti9sQkTwMg&list=PLgH6uiP6MuLrkIeI4Qd0NNEycTEdY2xT2&index=1
  4. 4. apps promoted on google search, gdn & youtube  Google Search for App-Install  Google Search for Re-Engagement  YouTube TrueView for App Promotion
  5. 5. Đến 22/08/2014 , Facebook sở hữu 26,000,000 Người dùng Việt Nam
  6. 6. Trong đó: 0.0% 20.0% 40.0% 60.0% 13-17 18-24 25 - 34 35+ 18.5% 45.9% 27.3% 8.3%
  7. 7. Về mobile: 19,200,000 (74%) Smartphone/ tablet owners 8,600,000 (33%) Điện thoại khác
  8. 8. Biết rồi biết rồi, mà có tính năng gì mới hônnnnnnnnnnnnn!
  9. 9. Về Facebook Ads
  10. 10. Pixel Helper
  11. 11. THANK YOU  Q&A

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