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Learning3.0 chicago oct_11 Learning3.0 chicago oct_11 Presentation Transcript

  • Fostering Social Learning Communities
    Karie Willyerd
    Vice President, Learning & Social AdoptionSuccessFactors
    X/XX/2011
    © Copyright 2011. All rights reserved.
  • Agenda
    2
    • Why is now the time for social learning?
    • What is social learning?
    • What are social learning communities?
    • What should I do prior to launch?
    • How do I maintain and scale communities?
    • How do I measure social learning?
  • The 2020 Workplace
    The 2020 Workplace:How Innovative Companies Attract, Develop, and Keep Tomorrow’s Employees Today
    Available wherever books are sold
    3
  • Three Forces Shaping the Future of Work
    4
    Globalization
    BY 2020: global access to markets and talent will reshape business
    Demographics
    BY 2020: five generations will be working side-by-side in organizations
    BY 2020: social media will connect employees, customers, and partners for immediate communication
    Social Web
  • 2005
    Demographics
    Demographics
    Generation 2020
    0
    Millennials
    25%
    23%
    Generation X
    Baby Boomers
    45%
    Traditionalists
    8%
    0%
    20%
    40%
    60%
  • 2010
    Demographics
    36%
    +11%
    38%
    -7%
    4%
    -4%
    Demographics
    Generation 2020
    0
    Millennials
    22%
    Generation X
    Baby Boomers
    Traditionalists
    0%
    20%
    40%
    60%
  • 2015
    Demographics
    45%
    +11%
    31%
    -7%
    3%
    -1%
    Demographics
    Generation 2020
    1%
    Millennials
    21%
    Generation X
    Baby Boomers
    Traditionalists
    0%
    20%
    40%
    60%
  • 2020
    Demographics
    7%
    +6%
    50%
    +6%
    22%
    -9%
    Demographics
    Generation 2020
    Millennials
    20%
    Generation X
    Baby Boomers
    Traditionalists
    1%
    0%
    20%
    40%
    60%
  • Top 5 Things Millennials Want …
    From a boss:
    Will help me navigate my career path
    Will give me straight feedback
    Will mentor and coach me
    Will sponsor me for formal development programs
    Is comfortable with flexible schedules
    9
    Meister & Willyerd, Harvard Business Review, May 2010
  • Top 5 Things Millennials Want …
    To learn:
    Technical skills in my area of expertise
    Self management and personal productivity
    Leadership
    Industry or functional knowledge
    Creativity and innovation strategies
    10
    Meister & Willyerd, Harvard Business Review, May 2010
  • 2020
    2010
    1990
    1980
    Information Revolution
    Collaboration Revolution
    Internet Revolution
    1880
    Computer Revolution
    “The information revolution will empower individuals and democratize everything…” –
    - Steve Jobs, Apple
    Industrial Revolution
    Change Is Accelerating
    11
  • Email Is So Yesterday!
    12
  • Even the Old People Are Doing It
    13
    Changes in social network site use, 2008-2010 by generation
    % of Internet users who use social network sites, over time
    G.I. Generation
    (74+)
    All online adults
    (18+)
    Millennials
    (18-33)
    Gen X
    (34-45)
    Younger Boomers
    (46-55)
    Silent Generation
    (65-73)
    Older Boomers
    (56-64)
    13
    Pew Internet Foundation
  • 14
    25 Billion Tweets
    700 Million on Facebook
    70% Outside US
  • 15
    2 Billion YouTube Videos Watched …
    A Day
    On Average, 186 Videos Watched …
    A Month
    35 Hours of Video Uploaded …
    A Minute
  • Now Is the Time for Social Learning
    16
  • What is Social Learning?
    17
    Social Learning is learning that happens by interacting with other people, able to be initiated by the learner, and enabled by digital technologies that provide both read and write capabilities.
  • How is This Different Than a Website?
    18
    The focus is on people providing content, not just content; you know who you’re getting your content from
    Communities are more interactive, thus require more effort on the company’s part – community managers
    The volume of content, and the currency of content, far exceeds nearly every website
    Barriers to posting and collaboration are reduced or eliminated
  • What Powers Communities?
    Users, users, users!
    Essential to build user base as quickly as possible
    Activity. Every time a user returns, there needs to be new, fresh, interesting content
    Users interacting with users
    Users interacting with company experts
    19
  • 20
    Prior to launch
  • Readiness Check List
    • Future state solves a problem, such as:
    Getting information out quickly to the field
    Not enough budget to develop needed courses
    Connecting silos
    Dispersed workplace hard to train synchronously
    • Training department willing to give up control
    • Employee mix includes people comfortable with technology
    • Policy in place for social media
    • A few champions at senior levels
    • Risk is managed; start with a pilot with a specific goal
    21
  • Guidelines & Policies
    Social media guidelines must be easily findable
    http://socialmediagovernance.com/policies.php for sample guidelines
    Set the tone; community managers essential to ensuring tone
    Permissions
    Content review
    Community owner responsibilities
    22
  • Setting Goals – Some Examples
    23
    Provide an interactive area for employees and dealers to learn more about the community and its products and solution
    Drive engagement to solve issues
    Encourage sharing of success stories
    Create a collaboration space
    Up-to-date news source
    Increase brand awareness
    Build brand loyalty and affiliation
    Encourage cross functional collaboration
    Your goals will define your community structure, resources required, and metrics
  • Recruit and Train Community Managers
    • The traditional roles of learning, such as facilitator or course author, do not prepare people to be online community managers
    • Look for people who have a strong online presence already
    • Send them to a social learning bootcamp or social marketing workshop
    24
  • The Role of a Community Manager
    • Foster a sense of community that encourages greater engagement and investment from its members, and encourages word-of-mouth sharing for amplified impact on the community.
    • Moderate online conversations and events to make sure the posted topics are relevant and positive
    • Become a key contributor to the posts, blogs and tweets of the community
    • Increase community awareness of the tool, products and services
    • Welcome new members
    • Engage and motivate the community’s most active online influencers and advocates to ensure that their input is acknowledged
    • Provide community feedback to internal teams for the consideration of future programs.
    25
  • We Can Learn From Online Universities!
    26
  • Picking a Platform – Features List
    • Authoring – including screen capture and webcam; bundling of objects
    • Sharing – communities with forums, comments, rating, tagging
    • Security – to the object level
    • Findability – advanced search methods to ensure knowledge can be easily found
    • Metrics – essential to training functions
    • All from your browser, no downloads
    • Mobile
    • Signals – alerts to community members of new content
    27
  • Recruit People & Content
    • Ensure community is pre-seeded with new content
    • One idea: Ask every person in the community to load a recent presentation, paper or policy that they believe represents some of their best work.
    • Recruit people in advance of launch to add content
    28
  • Launching social learning
  • Marketing Must Be Social!
    • Email blast X 3 (minimum)
    • Include links to community in emails and marketing
    • Live events (may be virtual) to learn more about the community
    • Recruit bloggers pre-launch
    • Expert week
    Be sure to send note to experts and their managers thanking for participation
    • “Spooky” week. Similar to Halloween TV programming, experts commit to posting on pre-determined themes
    • Staff a booth in common spaces, such as the cafeteria to demo the community
    • Run an annual social learning community ACE contest. (Award for Community Excellence) This awards a person, not necessarily a piece of content.
    • Have community manager contact members who have not visited site for two months
    30
  • Provide Incentives
    • Implement a social equity feature
    • Best content of the month; provide reward such as community polo shirt; ongoing for at least a year
    • Tag! You’re It! Run a contest for a month. Provide a reward to the person who tags the most content.
    • Featured content. Put some cache around content specially selected for featured content. Have community manager send note to person and manager.
    31
  • Keeping Content Current
    • Automatically triggered reviews
    • Rewards for people who flag old content
    • Community owners who inspire the addition of new content
    • Besides – most people don’t go past the second page of search!
    32
  • Keep It Interesting & Stimulating
    33
    Goal is to make people feel they are out-of-touch if they don’t participate in community regularly
    News feeds
    Daily digests
    “Fun” content; unleash your experts’ creativity
    Planned events to allow nearly synchronous interaction
    Rotating special programming/topics
  • Make It Easy to Use
    34
    Ensure policies don’t make collaboration and posting onerous
    Encourage tagging to make content findable
    Keep content short; unpack long presentations and eLearning courses into a series
    Use a bundling feature when multiple documents need to go together, such as a tech spec and a tutorial
    No training required!
  • Making Content & Experts Findable Is Key
    35
    Both finding and authoring content need to take as little time as possible
    Tagging essential
    Eliminate review cycles on authoring; every step of review will dramatically reduce contributions
    Feedback needs to be provided quickly. There’s nothing more frustrating than taking the time to write a thoughtful question and then not getting any responses.
  • Scaling & Measuring Social Learning
  • Now That You’ve Piloted, What’s Next?
    • Pull is better than push
    • Align business needs to ensure successful execution of enterprise-wide launch
    • Continue deconstructing existing training materials and make available in nuggets
    • Get creative on viral marketing; look to your marketing department for ideas on how they are going social with customers
    37
  • Establishing Metrics – Some Ideas
    38
    Determine which metrics best align with business goals
    Cost savings: amount of content contributed by people outside of normal job duties; valuation of that content if created formally (# of pages or # of hours of content X formal creation $ rate)
    Time savings; reduction in questions to experts
    Engagement; turnover in targeted audience
    Member-to-member interactions (measures community maturity)
    Survey members to determine satisfaction; provide open-ended question for qualitative metrics (e.g., The SLC helps me in my job because …. )
  • Is It Time to Join the Revolution?
    39