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The 2020 Workplace The 2020 Workplace:How Innovative Companies Attract, Develop, and Keep Tomorrow’s Employees Today Available wherever books are sold 3
Three Forces Shaping the Future of Work 4 Globalization BY 2020: global access to markets and talent will reshape business Demographics BY 2020: five generations will be working side-by-side in organizations BY 2020: social media will connect employees, customers, and partners for immediate communication Social Web
Top 5 Things Millennials Want … From a boss: Will help me navigate my career path Will give me straight feedback Will mentor and coach me Will sponsor me for formal development programs Is comfortable with flexible schedules 9 Meister & Willyerd, Harvard Business Review, May 2010
Top 5 Things Millennials Want … To learn: Technical skills in my area of expertise Self management and personal productivity Leadership Industry or functional knowledge Creativity and innovation strategies 10 Meister & Willyerd, Harvard Business Review, May 2010
2020 2010 1990 1980 Information Revolution Collaboration Revolution Internet Revolution 1880 Computer Revolution “The information revolution will empower individuals and democratize everything…” – - Steve Jobs, Apple Industrial Revolution Change Is Accelerating 11
Even the Old People Are Doing It 13 Changes in social network site use, 2008-2010 by generation % of Internet users who use social network sites, over time G.I. Generation (74+) All online adults (18+) Millennials (18-33) Gen X (34-45) Younger Boomers (46-55) Silent Generation (65-73) Older Boomers (56-64) 13 Pew Internet Foundation
14 25 Billion Tweets 700 Million on Facebook 70% Outside US
15 2 Billion YouTube Videos Watched … A Day On Average, 186 Videos Watched … A Month 35 Hours of Video Uploaded … A Minute
What is Social Learning? 17 Social Learning is learning that happens by interacting with other people, able to be initiated by the learner, and enabled by digital technologies that provide both read and write capabilities.
How is This Different Than a Website? 18 The focus is on people providing content, not just content; you know who you’re getting your content from Communities are more interactive, thus require more effort on the company’s part – community managers The volume of content, and the currency of content, far exceeds nearly every website Barriers to posting and collaboration are reduced or eliminated
What Powers Communities? Users, users, users! Essential to build user base as quickly as possible Activity. Every time a user returns, there needs to be new, fresh, interesting content Users interacting with users Users interacting with company experts 19
Risk is managed; start with a pilot with a specific goal
Guidelines & Policies Social media guidelines must be easily findable http://socialmediagovernance.com/policies.php for sample guidelines Set the tone; community managers essential to ensuring tone Permissions Content review Community owner responsibilities 22
Setting Goals – Some Examples 23 Provide an interactive area for employees and dealers to learn more about the community and its products and solution Drive engagement to solve issues Encourage sharing of success stories Create a collaboration space Up-to-date news source Increase brand awareness Build brand loyalty and affiliation Encourage cross functional collaboration Your goals will define your community structure, resources required, and metrics
Community owners who inspire the addition of new content
Besides – most people don’t go past the second page of search!
Keep It Interesting & Stimulating 33 Goal is to make people feel they are out-of-touch if they don’t participate in community regularly News feeds Daily digests “Fun” content; unleash your experts’ creativity Planned events to allow nearly synchronous interaction Rotating special programming/topics
Make It Easy to Use 34 Ensure policies don’t make collaboration and posting onerous Encourage tagging to make content findable Keep content short; unpack long presentations and eLearning courses into a series Use a bundling feature when multiple documents need to go together, such as a tech spec and a tutorial No training required!
Making Content & Experts Findable Is Key 35 Both finding and authoring content need to take as little time as possible Tagging essential Eliminate review cycles on authoring; every step of review will dramatically reduce contributions Feedback needs to be provided quickly. There’s nothing more frustrating than taking the time to write a thoughtful question and then not getting any responses.
Align business needs to ensure successful execution of enterprise-wide launch
Continue deconstructing existing training materials and make available in nuggets
Get creative on viral marketing; look to your marketing department for ideas on how they are going social with customers
Establishing Metrics – Some Ideas 38 Determine which metrics best align with business goals Cost savings: amount of content contributed by people outside of normal job duties; valuation of that content if created formally (# of pages or # of hours of content X formal creation $ rate) Time savings; reduction in questions to experts Engagement; turnover in targeted audience Member-to-member interactions (measures community maturity) Survey members to determine satisfaction; provide open-ended question for qualitative metrics (e.g., The SLC helps me in my job because …. )