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Learning3.0 chicago oct_11
 

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    Learning3.0 chicago oct_11 Learning3.0 chicago oct_11 Presentation Transcript

    • Fostering Social Learning Communities
      Karie Willyerd
      Vice President, Learning & Social AdoptionSuccessFactors
      X/XX/2011
      © Copyright 2011. All rights reserved.
    • Agenda
      2
      • Why is now the time for social learning?
      • What is social learning?
      • What are social learning communities?
      • What should I do prior to launch?
      • How do I maintain and scale communities?
      • How do I measure social learning?
    • The 2020 Workplace
      The 2020 Workplace:How Innovative Companies Attract, Develop, and Keep Tomorrow’s Employees Today
      Available wherever books are sold
      3
    • Three Forces Shaping the Future of Work
      4
      Globalization
      BY 2020: global access to markets and talent will reshape business
      Demographics
      BY 2020: five generations will be working side-by-side in organizations
      BY 2020: social media will connect employees, customers, and partners for immediate communication
      Social Web
    • 2005
      Demographics
      Demographics
      Generation 2020
      0
      Millennials
      25%
      23%
      Generation X
      Baby Boomers
      45%
      Traditionalists
      8%
      0%
      20%
      40%
      60%
    • 2010
      Demographics
      36%
      +11%
      38%
      -7%
      4%
      -4%
      Demographics
      Generation 2020
      0
      Millennials
      22%
      Generation X
      Baby Boomers
      Traditionalists
      0%
      20%
      40%
      60%
    • 2015
      Demographics
      45%
      +11%
      31%
      -7%
      3%
      -1%
      Demographics
      Generation 2020
      1%
      Millennials
      21%
      Generation X
      Baby Boomers
      Traditionalists
      0%
      20%
      40%
      60%
    • 2020
      Demographics
      7%
      +6%
      50%
      +6%
      22%
      -9%
      Demographics
      Generation 2020
      Millennials
      20%
      Generation X
      Baby Boomers
      Traditionalists
      1%
      0%
      20%
      40%
      60%
    • Top 5 Things Millennials Want …
      From a boss:
      Will help me navigate my career path
      Will give me straight feedback
      Will mentor and coach me
      Will sponsor me for formal development programs
      Is comfortable with flexible schedules
      9
      Meister & Willyerd, Harvard Business Review, May 2010
    • Top 5 Things Millennials Want …
      To learn:
      Technical skills in my area of expertise
      Self management and personal productivity
      Leadership
      Industry or functional knowledge
      Creativity and innovation strategies
      10
      Meister & Willyerd, Harvard Business Review, May 2010
    • 2020
      2010
      1990
      1980
      Information Revolution
      Collaboration Revolution
      Internet Revolution
      1880
      Computer Revolution
      “The information revolution will empower individuals and democratize everything…” –
      - Steve Jobs, Apple
      Industrial Revolution
      Change Is Accelerating
      11
    • Email Is So Yesterday!
      12
    • Even the Old People Are Doing It
      13
      Changes in social network site use, 2008-2010 by generation
      % of Internet users who use social network sites, over time
      G.I. Generation
      (74+)
      All online adults
      (18+)
      Millennials
      (18-33)
      Gen X
      (34-45)
      Younger Boomers
      (46-55)
      Silent Generation
      (65-73)
      Older Boomers
      (56-64)
      13
      Pew Internet Foundation
    • 14
      25 Billion Tweets
      700 Million on Facebook
      70% Outside US
    • 15
      2 Billion YouTube Videos Watched …
      A Day
      On Average, 186 Videos Watched …
      A Month
      35 Hours of Video Uploaded …
      A Minute
    • Now Is the Time for Social Learning
      16
    • What is Social Learning?
      17
      Social Learning is learning that happens by interacting with other people, able to be initiated by the learner, and enabled by digital technologies that provide both read and write capabilities.
    • How is This Different Than a Website?
      18
      The focus is on people providing content, not just content; you know who you’re getting your content from
      Communities are more interactive, thus require more effort on the company’s part – community managers
      The volume of content, and the currency of content, far exceeds nearly every website
      Barriers to posting and collaboration are reduced or eliminated
    • What Powers Communities?
      Users, users, users!
      Essential to build user base as quickly as possible
      Activity. Every time a user returns, there needs to be new, fresh, interesting content
      Users interacting with users
      Users interacting with company experts
      19
    • 20
      Prior to launch
    • Readiness Check List
      • Future state solves a problem, such as:
      Getting information out quickly to the field
      Not enough budget to develop needed courses
      Connecting silos
      Dispersed workplace hard to train synchronously
      • Training department willing to give up control
      • Employee mix includes people comfortable with technology
      • Policy in place for social media
      • A few champions at senior levels
      • Risk is managed; start with a pilot with a specific goal
      21
    • Guidelines & Policies
      Social media guidelines must be easily findable
      http://socialmediagovernance.com/policies.php for sample guidelines
      Set the tone; community managers essential to ensuring tone
      Permissions
      Content review
      Community owner responsibilities
      22
    • Setting Goals – Some Examples
      23
      Provide an interactive area for employees and dealers to learn more about the community and its products and solution
      Drive engagement to solve issues
      Encourage sharing of success stories
      Create a collaboration space
      Up-to-date news source
      Increase brand awareness
      Build brand loyalty and affiliation
      Encourage cross functional collaboration
      Your goals will define your community structure, resources required, and metrics
    • Recruit and Train Community Managers
      • The traditional roles of learning, such as facilitator or course author, do not prepare people to be online community managers
      • Look for people who have a strong online presence already
      • Send them to a social learning bootcamp or social marketing workshop
      24
    • The Role of a Community Manager
      • Foster a sense of community that encourages greater engagement and investment from its members, and encourages word-of-mouth sharing for amplified impact on the community.
      • Moderate online conversations and events to make sure the posted topics are relevant and positive
      • Become a key contributor to the posts, blogs and tweets of the community
      • Increase community awareness of the tool, products and services
      • Welcome new members
      • Engage and motivate the community’s most active online influencers and advocates to ensure that their input is acknowledged
      • Provide community feedback to internal teams for the consideration of future programs.
      25
    • We Can Learn From Online Universities!
      26
    • Picking a Platform – Features List
      • Authoring – including screen capture and webcam; bundling of objects
      • Sharing – communities with forums, comments, rating, tagging
      • Security – to the object level
      • Findability – advanced search methods to ensure knowledge can be easily found
      • Metrics – essential to training functions
      • All from your browser, no downloads
      • Mobile
      • Signals – alerts to community members of new content
      27
    • Recruit People & Content
      • Ensure community is pre-seeded with new content
      • One idea: Ask every person in the community to load a recent presentation, paper or policy that they believe represents some of their best work.
      • Recruit people in advance of launch to add content
      28
    • Launching social learning
    • Marketing Must Be Social!
      • Email blast X 3 (minimum)
      • Include links to community in emails and marketing
      • Live events (may be virtual) to learn more about the community
      • Recruit bloggers pre-launch
      • Expert week
      Be sure to send note to experts and their managers thanking for participation
      • “Spooky” week. Similar to Halloween TV programming, experts commit to posting on pre-determined themes
      • Staff a booth in common spaces, such as the cafeteria to demo the community
      • Run an annual social learning community ACE contest. (Award for Community Excellence) This awards a person, not necessarily a piece of content.
      • Have community manager contact members who have not visited site for two months
      30
    • Provide Incentives
      • Implement a social equity feature
      • Best content of the month; provide reward such as community polo shirt; ongoing for at least a year
      • Tag! You’re It! Run a contest for a month. Provide a reward to the person who tags the most content.
      • Featured content. Put some cache around content specially selected for featured content. Have community manager send note to person and manager.
      31
    • Keeping Content Current
      • Automatically triggered reviews
      • Rewards for people who flag old content
      • Community owners who inspire the addition of new content
      • Besides – most people don’t go past the second page of search!
      32
    • Keep It Interesting & Stimulating
      33
      Goal is to make people feel they are out-of-touch if they don’t participate in community regularly
      News feeds
      Daily digests
      “Fun” content; unleash your experts’ creativity
      Planned events to allow nearly synchronous interaction
      Rotating special programming/topics
    • Make It Easy to Use
      34
      Ensure policies don’t make collaboration and posting onerous
      Encourage tagging to make content findable
      Keep content short; unpack long presentations and eLearning courses into a series
      Use a bundling feature when multiple documents need to go together, such as a tech spec and a tutorial
      No training required!
    • Making Content & Experts Findable Is Key
      35
      Both finding and authoring content need to take as little time as possible
      Tagging essential
      Eliminate review cycles on authoring; every step of review will dramatically reduce contributions
      Feedback needs to be provided quickly. There’s nothing more frustrating than taking the time to write a thoughtful question and then not getting any responses.
    • Scaling & Measuring Social Learning
    • Now That You’ve Piloted, What’s Next?
      • Pull is better than push
      • Align business needs to ensure successful execution of enterprise-wide launch
      • Continue deconstructing existing training materials and make available in nuggets
      • Get creative on viral marketing; look to your marketing department for ideas on how they are going social with customers
      37
    • Establishing Metrics – Some Ideas
      38
      Determine which metrics best align with business goals
      Cost savings: amount of content contributed by people outside of normal job duties; valuation of that content if created formally (# of pages or # of hours of content X formal creation $ rate)
      Time savings; reduction in questions to experts
      Engagement; turnover in targeted audience
      Member-to-member interactions (measures community maturity)
      Survey members to determine satisfaction; provide open-ended question for qualitative metrics (e.g., The SLC helps me in my job because …. )
    • Is It Time to Join the Revolution?
      39