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Learning3.0 chicago oct_11
Learning3.0 chicago oct_11
Learning3.0 chicago oct_11
Learning3.0 chicago oct_11
Learning3.0 chicago oct_11
Learning3.0 chicago oct_11
Learning3.0 chicago oct_11
Learning3.0 chicago oct_11
Learning3.0 chicago oct_11
Learning3.0 chicago oct_11
Learning3.0 chicago oct_11
Learning3.0 chicago oct_11
Learning3.0 chicago oct_11
Learning3.0 chicago oct_11
Learning3.0 chicago oct_11
Learning3.0 chicago oct_11
Learning3.0 chicago oct_11
Learning3.0 chicago oct_11
Learning3.0 chicago oct_11
Learning3.0 chicago oct_11
Learning3.0 chicago oct_11
Learning3.0 chicago oct_11
Learning3.0 chicago oct_11
Learning3.0 chicago oct_11
Learning3.0 chicago oct_11
Learning3.0 chicago oct_11
Learning3.0 chicago oct_11
Learning3.0 chicago oct_11
Learning3.0 chicago oct_11
Learning3.0 chicago oct_11
Learning3.0 chicago oct_11
Learning3.0 chicago oct_11
Learning3.0 chicago oct_11
Learning3.0 chicago oct_11
Learning3.0 chicago oct_11
Learning3.0 chicago oct_11
Learning3.0 chicago oct_11
Learning3.0 chicago oct_11
Learning3.0 chicago oct_11
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Learning3.0 chicago oct_11

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  • 1. Fostering Social Learning Communities<br />Karie Willyerd<br />Vice President, Learning & Social AdoptionSuccessFactors<br />X/XX/2011<br />© Copyright 2011. All rights reserved.<br />
  • 2. Agenda<br />2<br /><ul><li>Why is now the time for social learning?
  • 3. What is social learning?
  • 4. What are social learning communities?
  • 5. What should I do prior to launch?
  • 6. How do I maintain and scale communities?
  • 7. How do I measure social learning?</li></li></ul><li>The 2020 Workplace<br />The 2020 Workplace:How Innovative Companies Attract, Develop, and Keep Tomorrow’s Employees Today<br />Available wherever books are sold<br />3<br />
  • 8. Three Forces Shaping the Future of Work<br />4<br />Globalization<br />BY 2020: global access to markets and talent will reshape business<br />Demographics<br />BY 2020: five generations will be working side-by-side in organizations<br />BY 2020: social media will connect employees, customers, and partners for immediate communication<br />Social Web<br />
  • 9. 2005<br />Demographics<br />Demographics<br />Generation 2020<br />0<br />Millennials<br />25%<br />23%<br />Generation X<br />Baby Boomers<br />45%<br />Traditionalists<br />8%<br />0%<br />20%<br />40%<br />60%<br />
  • 10. 2010<br />Demographics<br />36%<br />+11%<br />38%<br />-7%<br />4%<br />-4%<br />Demographics<br />Generation 2020<br />0<br />Millennials<br />22%<br />Generation X<br />Baby Boomers<br />Traditionalists<br />0%<br />20%<br />40%<br />60%<br />
  • 11. 2015<br />Demographics<br />45%<br />+11%<br />31%<br />-7%<br />3%<br />-1%<br />Demographics<br />Generation 2020<br />1%<br />Millennials<br />21%<br />Generation X<br />Baby Boomers<br />Traditionalists<br />0%<br />20%<br />40%<br />60%<br />
  • 12. 2020<br />Demographics<br />7%<br />+6%<br />50%<br />+6%<br />22%<br />-9%<br />Demographics<br />Generation 2020<br />Millennials<br />20%<br />Generation X<br />Baby Boomers<br />Traditionalists<br />1%<br />0%<br />20%<br />40%<br />60%<br />
  • 13. Top 5 Things Millennials Want …<br />From a boss:<br />Will help me navigate my career path<br />Will give me straight feedback<br />Will mentor and coach me<br />Will sponsor me for formal development programs<br />Is comfortable with flexible schedules<br />9<br />Meister & Willyerd, Harvard Business Review, May 2010<br />
  • 14. Top 5 Things Millennials Want … <br />To learn:<br />Technical skills in my area of expertise<br />Self management and personal productivity<br />Leadership<br />Industry or functional knowledge<br />Creativity and innovation strategies<br />10<br />Meister & Willyerd, Harvard Business Review, May 2010<br />
  • 15. 2020<br />2010<br />1990<br />1980<br />Information Revolution<br />Collaboration Revolution<br />Internet Revolution<br />1880<br />Computer Revolution<br />“The information revolution will empower individuals and democratize everything…” – <br /> - Steve Jobs, Apple<br />Industrial Revolution<br />Change Is Accelerating<br />11<br />
  • 16. Email Is So Yesterday!<br />12<br />
  • 17. Even the Old People Are Doing It<br />13<br />Changes in social network site use, 2008-2010 by generation<br />% of Internet users who use social network sites, over time<br />G.I. Generation<br />(74+)<br />All online adults<br />(18+)<br />Millennials<br />(18-33)<br />Gen X<br />(34-45)<br />Younger Boomers<br />(46-55)<br />Silent Generation<br />(65-73)<br />Older Boomers<br />(56-64)<br />13<br />Pew Internet Foundation<br />
  • 18. 14<br />25 Billion Tweets<br />700 Million on Facebook<br />70% Outside US<br />
  • 19. 15<br />2 Billion YouTube Videos Watched …<br />A Day<br />On Average, 186 Videos Watched …<br />A Month<br />35 Hours of Video Uploaded …<br />A Minute<br />
  • 20. Now Is the Time for Social Learning<br />16<br />
  • 21. What is Social Learning?<br />17<br />Social Learning is learning that happens by interacting with other people, able to be initiated by the learner, and enabled by digital technologies that provide both read and write capabilities. <br />
  • 22. How is This Different Than a Website?<br />18<br />The focus is on people providing content, not just content; you know who you’re getting your content from<br />Communities are more interactive, thus require more effort on the company’s part – community managers<br />The volume of content, and the currency of content, far exceeds nearly every website<br />Barriers to posting and collaboration are reduced or eliminated<br />
  • 23. What Powers Communities?<br />Users, users, users!<br />Essential to build user base as quickly as possible<br />Activity. Every time a user returns, there needs to be new, fresh, interesting content<br />Users interacting with users<br />Users interacting with company experts<br />19<br />
  • 24. 20<br />Prior to launch<br />
  • 25. Readiness Check List<br /><ul><li>Future state solves a problem, such as:</li></ul>Getting information out quickly to the field<br />Not enough budget to develop needed courses<br />Connecting silos<br />Dispersed workplace hard to train synchronously<br /><ul><li>Training department willing to give up control
  • 26. Employee mix includes people comfortable with technology
  • 27. Policy in place for social media
  • 28. A few champions at senior levels
  • 29. Risk is managed; start with a pilot with a specific goal</li></ul>21<br />
  • 30. Guidelines & Policies<br />Social media guidelines must be easily findable<br />http://socialmediagovernance.com/policies.php for sample guidelines<br />Set the tone; community managers essential to ensuring tone<br />Permissions<br />Content review<br />Community owner responsibilities<br />22<br />
  • 31. Setting Goals – Some Examples<br />23<br />Provide an interactive area for employees and dealers to learn more about the community and its products and solution<br />Drive engagement to solve issues<br />Encourage sharing of success stories<br />Create a collaboration space<br />Up-to-date news source<br />Increase brand awareness<br />Build brand loyalty and affiliation<br />Encourage cross functional collaboration<br />Your goals will define your community structure, resources required, and metrics<br />
  • 32. Recruit and Train Community Managers<br /><ul><li>The traditional roles of learning, such as facilitator or course author, do not prepare people to be online community managers
  • 33. Look for people who have a strong online presence already
  • 34. Send them to a social learning bootcamp or social marketing workshop</li></ul>24<br />
  • 35. The Role of a Community Manager<br /><ul><li>Foster a sense of community that encourages greater engagement and investment from its members, and encourages word-of-mouth sharing for amplified impact on the community.
  • 36. Moderate online conversations and events to make sure the posted topics are relevant and positive
  • 37. Become a key contributor to the posts, blogs and tweets of the community
  • 38. Increase community awareness of the tool, products and services
  • 39. Welcome new members
  • 40. Engage and motivate the community’s most active online influencers and advocates to ensure that their input is acknowledged
  • 41. Provide community feedback to internal teams for the consideration of future programs.</li></ul>25<br />
  • 42. We Can Learn From Online Universities!<br />26<br />
  • 43. Picking a Platform – Features List<br /><ul><li>Authoring – including screen capture and webcam; bundling of objects
  • 44. Sharing – communities with forums, comments, rating, tagging
  • 45. Security – to the object level
  • 46. Findability – advanced search methods to ensure knowledge can be easily found
  • 47. Metrics – essential to training functions
  • 48. All from your browser, no downloads
  • 49. Mobile
  • 50. Signals – alerts to community members of new content</li></ul>27<br />
  • 51. Recruit People & Content<br /><ul><li>Ensure community is pre-seeded with new content
  • 52. One idea: Ask every person in the community to load a recent presentation, paper or policy that they believe represents some of their best work.
  • 53. Recruit people in advance of launch to add content</li></ul>28<br />
  • 54. Launching social learning<br />
  • 55. Marketing Must Be Social!<br /><ul><li>Email blast X 3 (minimum)
  • 56. Include links to community in emails and marketing
  • 57. Live events (may be virtual) to learn more about the community
  • 58. Recruit bloggers pre-launch
  • 59. Expert week</li></ul>Be sure to send note to experts and their managers thanking for participation<br /><ul><li>“Spooky” week. Similar to Halloween TV programming, experts commit to posting on pre-determined themes
  • 60. Staff a booth in common spaces, such as the cafeteria to demo the community
  • 61. Run an annual social learning community ACE contest. (Award for Community Excellence) This awards a person, not necessarily a piece of content.
  • 62. Have community manager contact members who have not visited site for two months</li></ul>30<br />
  • 63. Provide Incentives<br /><ul><li>Implement a social equity feature
  • 64. Best content of the month; provide reward such as community polo shirt; ongoing for at least a year
  • 65. Tag! You’re It! Run a contest for a month. Provide a reward to the person who tags the most content.
  • 66. Featured content. Put some cache around content specially selected for featured content. Have community manager send note to person and manager.</li></ul>31<br />
  • 67. Keeping Content Current<br /><ul><li>Automatically triggered reviews
  • 68. Rewards for people who flag old content
  • 69. Community owners who inspire the addition of new content
  • 70. Besides – most people don’t go past the second page of search!</li></ul>32<br />
  • 71. Keep It Interesting & Stimulating<br />33<br />Goal is to make people feel they are out-of-touch if they don’t participate in community regularly<br />News feeds<br />Daily digests<br />“Fun” content; unleash your experts’ creativity<br />Planned events to allow nearly synchronous interaction<br />Rotating special programming/topics<br />
  • 72. Make It Easy to Use<br />34<br />Ensure policies don’t make collaboration and posting onerous<br />Encourage tagging to make content findable<br />Keep content short; unpack long presentations and eLearning courses into a series<br />Use a bundling feature when multiple documents need to go together, such as a tech spec and a tutorial<br />No training required!<br />
  • 73. Making Content & Experts Findable Is Key<br />35<br />Both finding and authoring content need to take as little time as possible<br />Tagging essential<br />Eliminate review cycles on authoring; every step of review will dramatically reduce contributions<br />Feedback needs to be provided quickly. There’s nothing more frustrating than taking the time to write a thoughtful question and then not getting any responses.<br />
  • 74. Scaling & Measuring Social Learning<br />
  • 75. Now That You’ve Piloted, What’s Next?<br /><ul><li>Pull is better than push
  • 76. Align business needs to ensure successful execution of enterprise-wide launch
  • 77. Continue deconstructing existing training materials and make available in nuggets
  • 78. Get creative on viral marketing; look to your marketing department for ideas on how they are going social with customers</li></ul>37<br />
  • 79. Establishing Metrics – Some Ideas<br />38<br />Determine which metrics best align with business goals<br />Cost savings: amount of content contributed by people outside of normal job duties; valuation of that content if created formally (# of pages or # of hours of content X formal creation $ rate)<br />Time savings; reduction in questions to experts<br />Engagement; turnover in targeted audience<br />Member-to-member interactions (measures community maturity)<br />Survey members to determine satisfaction; provide open-ended question for qualitative metrics (e.g., The SLC helps me in my job because …. )<br />
  • 80. Is It Time to Join the Revolution?<br />39<br />

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