Digital marketing solution for nigeria businesses


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The why and how companies should leverage internet marketing in Nigeria. Uploaded by a top Nigeria internet marketing agency

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Digital marketing solution for nigeria businesses

  1. 1. Digital Marketing Solution For Nigeria Businesses
  2. 2. Over the next few years, one company in each marketplace is going to use the Internet to dominate their competitors, steal market share and enjoy big profits - Brian Massey
  3. 3. • 13 Million Credit and Debit Card Holders • Better Connectivity between Rural and Urban Areas • Growing Middle Class • Growing Aspirational Consumers with access to Wealth • 48+ Million Nigerians Online • Nigerians are migrating to the net! ....And Nigeria would not be an exception
  4. 4. ONLINE MARKETING TRUMP TRADITIONAL MARKETING ADVANTAGES • Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. • Nearly all aspects of an Internet marketing campaign can be traced, measured, and tested.
  5. 5. Unmatched ROI ….Result Driven Marketing
  6. 6. Measurability …..Measure effectiveness, identify what works and what does not. Optimize performance
  7. 7. Precise Targeting ….Avoid wasteful marketing waste by precisely targeting the right audience, at the right time and, at the right place
  8. 8. Reach Reach a wider of audience with limited budget
  9. 9. SO.... For any business that wants to remain relevant and thriving in the current market reality of Nigeria, having a well designed online marketing presence is not a question of “if” but rather should be about “how”
  10. 10. WOW EFFECT, HERE TO HELP Wow Effects Communications is a bottom-line focused Nigerian digital marketing agency that helps organizations understand, develop and implement integrated online marketing programs designed to meet their goals.
  11. 11. WOW EFFECT - HIGHLIGHTS • Marketing Strategists, digital artisans, and Techies • The Nigeria arm of Vietnamese/American Digital Agency, Digitabiz • A leader in digital marketing with the coveted Google Adword Certified Partnership accreditation • Encycloepaedic knowledge of the Nigeria internet space • A long list of satisfied clients in 3 continents • Continueously strives to bring the best global practices to its domestic clients • Insight driven and ROI focused • Strong team of digital marketing professionals who prior to Wow Effect have distinguished themselves in top level organizations in Africa, Asia and North America
  12. 12. SERVICES WE OFFER Whatever your goals, whether to improve existing marketing campaigns or design your comprehensive online media strategy from scratch, we can be of help:  Digital Marketing Planning,  Web and Mobile Application Development,  Web Design,  Social Media Marketing,  Digital Advertising,  Search Engine Optimization and  Online Reputation Management
  13. 13. Website Development The foundation of any great online marketing campaign starts with your website and landing pages. Our Website Design & Development team have the skill and creativity to take your vision and turn it into an amazing interactive experience. Our web developers and SEO developers work together to create websites that have both aesthetic appeal and SEO friendly code structure. The websites we build deliver results in the form of new customers and more business. Whatever your budget our websites are designed with performance in mind
  14. 14. Online Reputation Management It is important you know what is being said about your brands online. Up-to-date knowledge enables a rapid response and appropriate counteraction to any negative publicity. It also allows businesses to capitalize on any rapidly spreading positive press. Wow Effects offers advanced proven tactics for online reputation management (ORM). We have developed competence in aggressive strategies for removing negative content from the search engines and other online spaces.
  15. 15. Pay Per Click Management Pay Per Click essentially means running sponsored advertisement campaigns on search engines for relevant terms as well as advertising on relevant websites. If well conceived and managed, PPC campaign delivers incredible revenue and brand building opportunities. However, getting value from PPC campaign depends largely on the competence of the people managing it. That is where we come in! We have the team, technology, and skills to develop and manage ROI oriented PPC programs for you. Our campaigns are geared towards helping clients drive quality traffic that will foster conversion and increased revenue.
  16. 16. Search Engine Optimization (SEO) Having a good website is just the start. Your customers and prospects need to be able to find your website among the millions other websites that exist on the internet. The most effective way to achieve this is to optimize your site for search engines. This is known as search engine optimization, SEO. Our SEO will ensure that your website appear on page one of Google, Yahoo, Bing and other search engines whenever people search for keywords that are relevant to your business.
  17. 17. Social Media Marketing Social Media is the fastest growing form of online marketing initiative. The reason for this is not farfetched; people the world over have accepted Social media platforms like Facebook, LinkedIn, Twitter, YouTube and a host of others as trusted sources of information and feedback. Deriving value from your social media engagement requires that you place a competent hand in charge of social media efforts, integrate social media into your overall marketing program, and devise ROI measuring metrics. At Wow Effect Communications, our SMM campaign for our clients are insight driven; beginning with a thorough analysis of your industry, business goals, and target audience. We also incorporate social media ads such as Facebook advertising into many marketing campaigns.
  19. 19. PATNERS
  20. 20. OUR PEOPLE Wow Effect Communications is managed by a crop of multicultural, multi talented, purposeful and technically savvy individuals who have garnered years of experience in the practice of digital marketing
  21. 21. Michael Lam - Chief Technology Officer Michael Lam is the Managing Director of Digitabiz, Wow Effects" foreign technical partners. He leads and coordinate our technical team of developers, graphic artists and, analyst. Michael has extensive experience in the field of Information Technology. Michael daily utilized his considerable expertise to deploy cutting edge internet marketing and application development solutions to clients in Asia and North America. He has also held management positions in FPT, a Canadian sourcing company and Dizen Creative, a branding agency. Michael obtained degrees in humanities and Information Technology from Hanoi University and Hanoi University of Technology, Vietnam.
  22. 22. Williams Popoola - Head, Operation and Business Development Williams combines a synergistic understanding of traditional and digital marketing expertise. Prior to Wow Effects, he was the head of Sales and Marketing at Morpheus Online Business Services. He was also at a time the manager in charge of Business Development for the Nigeria unit of MIH Internet Africa (Naspers). A published author and prolific blogger, Williams is widely regarded as one of the top internet marketing experts in Nigeria.
  23. 23. CONTACT US To explore how WOW! EFFECT COMMUNICATIONS can help you, connect with us @: 1 Fawole Lane Off Ikorodu Road, Obanikoro (Beside Fidson Building), Lagos, Nigeria +2348099679230, You could also email our Business Development Manager @