Using social media
by Ryan Williams, MAL
Presented to
TWU Alumni
Thursday, June 17, 2009

Agenda
Introduction to social media
Twitter
Resources, strategy and measurement
What I am doing
How social media may impact change,
collaboration and engagement

Social media – Web 2.0 – Social Computing
Technology that enables conversations and community
building
5

Inside Organizations -Intranets
They will be social platforms
Most use SharePoint
Scalable tools to involve many more
people in the change process
Surveys and focus groups will
decrease

McDonalds

What is happening today?
Blue
Shirt
Nation
• BSN is a robust community of people with a common interest, Best
Buy.
• They share knowledge, best practices, frustrations, aspirations and
jokes.
• Within a year 20,000 of them have signed up.
• All have come to the site from referrals or through word of mouth.
• They form groups, make friends, stay in touch and prop each other
up.
• They help each other. They seem to like each other. How cool.
From Gary Koelling’s blog (Gary is co-founder of BSN)
And senior manager for social technology
9

Opportunities
Finding information/ research
Find conversations/ communities of
interest
Make yourself easy to find
Share your ideas
Get feedback on your ideas
Increase your network
Deepen your relationships

Welcome to Twitter

Search.Twitter.com – Finding
Conversations

Applications – TweetDeck

Tweet Deck #2

Twitter Grader – Finding
Others

WeFollow.com

Media on Twitter
@georgiastraight @CTVbc
@24hours @CTVBCbreaking
@GlobalBC @kirklapoint
@BCBusiness @VancouverSun
@BoardofTrade @TheProvince
@CBCVancouver @TheTyee
@CKNW @VaughnPalmer
@News1130 @GlobeandMail
@Publiceyeonline @NationalPost
@granvillemag @NPPolitics

Provides an online site for
patients and employees
to share their stories
about what makes Mayo
Clinic unique.
Mayo Clinic Press Release

Tracking Social Media Usage
Blog: http://www.web-strategist.com/blog/ Twitter @ jowyang

Facebook: Usage
Statistics
Sources: Google Insights
& Google Adplanner
http://www.ignitesocialmedia.com/2008-
social-network-analysis-report/
•More than 200 million active users
•Facebook is the 4th most-trafficked website
in the world

Tracking Social Media Usage
http://server-uk.imrworldwide.com/pdcimages/Global_Faces_and_Networked_Places-
A_Nielsen_Report_on_Social_Networkings_New_Global_Footprint.pdf
March 2009 - Global Faces and Networked Places

Tracking the Change
Blog: http://www.briansolis.com/
Twitter @briansolis

Podcasts Blog: http://blog.holtz.com/
Twitter @shel

Non-Profits and Social Media Blog:
http://beth.typepad.com/beths_blog/
Twitter @kanter

Transformational leadership
28

Some social media measurement tools

Tell us about behaviour

The world today Brian Solis FutureWorks PR 2.0

Cultures are marginally supportive of sharing
Cultural readiness to adopt social media
% Agree
26. Sharing knowledge - people are
open to sharing what they know and 64
teach others
25. Control - we trust others to do their
job and be accountable 59
28. Conversational - when positional
leaders share information they value 57
feedback on their plans and priorities
24. Transparency - we share information
about our organization freely 55
0 20 40 60 80 100
IABC social media study 2008

Traditional top down, formal cultures
27. Democratic - formal status is
not that important, everyone's 46%
views are valued
0% 20% 40% 60% 80% 100%
IABC social media study 2008

Publish your own work

Share your slide shows

Set up your own social media site

Questions/ Discussion
Ryan Williams, MAL
President – TWI Surveys Inc
604-838-3351
www.twisurveys.com
On Twitter @willy26
My Blog http://listentolead.wordpress.com