Using social media
by Ryan Williams, MAL

Presented to
TWU Alumni
Thursday, June 17, 2009
Agenda

 Introduction to social media
 Twitter
 Resources, strategy and measurement
 What I am doing
 How social media may...
Social media – Web 2.0 – Social Computing


Technology that enables conversations and community
                      buil...
Inside Organizations -Intranets

 They will be social platforms
 Most use SharePoint
 Scalable tools to involve many more
...
McDonalds
What is happening today?
                     Blue
                     Shirt
                     Nation
•   BSN is a rob...
Opportunities
 Finding information/ research
 Find conversations/ communities of
 interest
 Make yourself easy to find
 Sh...
Welcome to Twitter
Search.Twitter.com – Finding
Conversations
Applications – TweetDeck
Tweet Deck #2
Twitter Grader – Finding
Others
WeFollow.com
Media on Twitter

 @georgiastraight   @CTVbc
 @24hours           @CTVBCbreaking
 @GlobalBC          @kirklapoint
 @BCBusin...
Provides an online site for
patients and employees
to share their stories
about what makes Mayo
Clinic unique.
        May...
Tracking Social Media Usage
 Blog: http://www.web-strategist.com/blog/   Twitter @ jowyang
Facebook: Usage
Statistics
Sources: Google Insights
& Google Adplanner
http://www.ignitesocialmedia.com/2008-
social-netwo...
Tracking Social Media Usage
                  http://server-uk.imrworldwide.com/pdcimages/Global_Faces_and_Networked_Place...
Tracking the Change
                 Blog: http://www.briansolis.com/
                 Twitter @briansolis
Podcasts   Blog: http://blog.holtz.com/
                         Twitter @shel
Non-Profits and Social Media                      Blog:
                   http://beth.typepad.com/beths_blog/
           ...
Transformational leadership




                              28
Some social media measurement tools
Tell us about behaviour
The world today   Brian Solis FutureWorks PR 2.0
Cultures are marginally supportive of sharing
            Cultural readiness to adopt social media

                      ...
Traditional top down, formal cultures



27. Democratic - formal status is
 not that important, everyone's          46%
  ...
Publish your own work
Share your slide shows
Set up your own social media site
Questions/ Discussion



               Ryan Williams, MAL
           President – TWI Surveys Inc
                  604-83...
TWU Using Social Media In Your Communication Strategies June 17 2009
TWU Using Social Media In Your Communication Strategies June 17 2009
TWU Using Social Media In Your Communication Strategies June 17 2009
TWU Using Social Media In Your Communication Strategies June 17 2009
TWU Using Social Media In Your Communication Strategies June 17 2009
TWU Using Social Media In Your Communication Strategies June 17 2009
TWU Using Social Media In Your Communication Strategies June 17 2009
TWU Using Social Media In Your Communication Strategies June 17 2009
TWU Using Social Media In Your Communication Strategies June 17 2009
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TWU Using Social Media In Your Communication Strategies June 17 2009

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This was an introduction to social media prepared for the Trinity Western University Alumni luncheon June 17, 2009. Examples, trends and how my small business has benefited.

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TWU Using Social Media In Your Communication Strategies June 17 2009

  1. 1. Using social media by Ryan Williams, MAL Presented to TWU Alumni Thursday, June 17, 2009
  2. 2. Agenda Introduction to social media Twitter Resources, strategy and measurement What I am doing How social media may impact change, collaboration and engagement
  3. 3. Social media – Web 2.0 – Social Computing Technology that enables conversations and community building 5
  4. 4. Inside Organizations -Intranets They will be social platforms Most use SharePoint Scalable tools to involve many more people in the change process Surveys and focus groups will decrease
  5. 5. McDonalds
  6. 6. What is happening today? Blue Shirt Nation • BSN is a robust community of people with a common interest, Best Buy. • They share knowledge, best practices, frustrations, aspirations and jokes. • Within a year 20,000 of them have signed up. • All have come to the site from referrals or through word of mouth. • They form groups, make friends, stay in touch and prop each other up. • They help each other. They seem to like each other. How cool. From Gary Koelling’s blog (Gary is co-founder of BSN) And senior manager for social technology 9
  7. 7. Opportunities Finding information/ research Find conversations/ communities of interest Make yourself easy to find Share your ideas Get feedback on your ideas Increase your network Deepen your relationships
  8. 8. Welcome to Twitter
  9. 9. Search.Twitter.com – Finding Conversations
  10. 10. Applications – TweetDeck
  11. 11. Tweet Deck #2
  12. 12. Twitter Grader – Finding Others
  13. 13. WeFollow.com
  14. 14. Media on Twitter @georgiastraight @CTVbc @24hours @CTVBCbreaking @GlobalBC @kirklapoint @BCBusiness @VancouverSun @BoardofTrade @TheProvince @CBCVancouver @TheTyee @CKNW @VaughnPalmer @News1130 @GlobeandMail @Publiceyeonline @NationalPost @granvillemag @NPPolitics
  15. 15. Provides an online site for patients and employees to share their stories about what makes Mayo Clinic unique. Mayo Clinic Press Release
  16. 16. Tracking Social Media Usage Blog: http://www.web-strategist.com/blog/ Twitter @ jowyang
  17. 17. Facebook: Usage Statistics Sources: Google Insights & Google Adplanner http://www.ignitesocialmedia.com/2008- social-network-analysis-report/ •More than 200 million active users •Facebook is the 4th most-trafficked website in the world
  18. 18. Tracking Social Media Usage http://server-uk.imrworldwide.com/pdcimages/Global_Faces_and_Networked_Places- A_Nielsen_Report_on_Social_Networkings_New_Global_Footprint.pdf March 2009 - Global Faces and Networked Places
  19. 19. Tracking the Change Blog: http://www.briansolis.com/ Twitter @briansolis
  20. 20. Podcasts Blog: http://blog.holtz.com/ Twitter @shel
  21. 21. Non-Profits and Social Media Blog: http://beth.typepad.com/beths_blog/ Twitter @kanter
  22. 22. Transformational leadership 28
  23. 23. Some social media measurement tools
  24. 24. Tell us about behaviour
  25. 25. The world today Brian Solis FutureWorks PR 2.0
  26. 26. Cultures are marginally supportive of sharing Cultural readiness to adopt social media % Agree 26. Sharing knowledge - people are open to sharing what they know and 64 teach others 25. Control - we trust others to do their job and be accountable 59 28. Conversational - when positional leaders share information they value 57 feedback on their plans and priorities 24. Transparency - we share information about our organization freely 55 0 20 40 60 80 100 IABC social media study 2008
  27. 27. Traditional top down, formal cultures 27. Democratic - formal status is not that important, everyone's 46% views are valued 0% 20% 40% 60% 80% 100% IABC social media study 2008
  28. 28. Publish your own work
  29. 29. Share your slide shows
  30. 30. Set up your own social media site
  31. 31. Questions/ Discussion Ryan Williams, MAL President – TWI Surveys Inc 604-838-3351 www.twisurveys.com On Twitter @willy26 My Blog http://listentolead.wordpress.com

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