Leveraging Your Relationship To Grow Your Business Dcc Jan 20 10

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This presentation was aimed at small business in Delta British Columbia. It is an introduction to social media. Many of the slides are the back drop to a story and my not be in context on there own.

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  • Leveraging Your Relationship To Grow Your Business Dcc Jan 20 10

    1. 1. Leveraging Your Relationships to Grow Your Business – Web 2.0<br />Presented to: The Delta Chamber of Commerce<br />Presented by: Ryan Williams, MAL<br /> January 20, 2010<br />
    2. 2. Agenda<br /><ul><li>What is Social Media?
    3. 3. What does it change?
    4. 4. What hasn’t changed?
    5. 5. When should/can it be helpful?
    6. 6. How can you use it?</li></li></ul><li>
    7. 7.
    8. 8. Social media – Web 2.0 – Social Computing<br />Technology that enables conversations and community building<br />
    9. 9.
    10. 10.
    11. 11.
    12. 12. What is the new role?Blog: http://www.briansolis.com/<br />
    13. 13. Opportunities<br />Finding information/ research<br />Find conversations/ communities of interest<br />Make yourself easy to find<br />Share your ideas<br />Get feedback on your ideas<br />Increase your network<br />Deepen your relationships<br />
    14. 14.
    15. 15. Facebook: Usage Statistics<br />Sources: Google Insights & Google Adplanner<br />http://www.ignitesocialmedia.com/2008-social-network-analysis-report/<br /><ul><li>More than 200 million active users
    16. 16. Facebook is the 4th most-trafficked website in the world</li></li></ul><li>Tracking Social Media Usage<br />http://server-uk.imrworldwide.com/pdcimages/Global_Faces_and_Networked_Places-A_Nielsen_Report_on_Social_Networkings_New_Global_Footprint.pdf<br />March 2009 - Global Faces and Networked Places<br />
    17. 17. What are we asking people to do?<br />How big is the audience?<br />What will they think of me?<br />Is everyone watching?<br />
    18. 18. What is changing? http://www.dalitfreedom.net/default.aspx<br />
    19. 19. Provides an online site for patients and employees to share their stories about what makes Mayo Clinic unique.<br />Mayo Clinic Press Release<br />
    20. 20. A place where your best customers brag about you, where they find what they like (recipes), and they can participate in making you better.<br />
    21. 21.
    22. 22.
    23. 23.
    24. 24. Some social media measurement tools<br />
    25. 25. Welcome to Twitter<br />
    26. 26. Local Media on Twitter<br />@sdleader<br />@surreyleader<br />@georgiastraight<br />@24hours<br />@GlobalBC<br />@BCBusiness<br />@BoardofTrade<br />@CBCVancouver<br />@CKNW<br />@News1130<br />@Publiceyeonline<br />@granvillemag<br />@CTVbc<br />@CTVBCbreaking<br />@kirklapoint<br />@VancouverSun<br />@TheProvince<br />@TheTyee<br />@VaughnPalmer<br />@GlobeandMail<br />@NationalPost<br />@NPPolitics<br />
    27. 27.
    28. 28. So what do you think?<br /><ul><li>What is your business doing that we can learn from – any good examples?
    29. 29. What did I not answer that would be helpful?
    30. 30. What are you planning to do doing this year with social media?</li></li></ul><li>Questions/ Discussion<br />Ryan Williams, MAL<br />President – TWI Surveys Inc<br />604-838-3351<br />www.twisurveys.com<br />On Twitter @willy26<br />My Blog http://listentolead.wordpress.com<br />

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