Communication Measurement June 2009

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A sample of slides from communication measurement presentations and workshops from the last couple of years. Created by Ryan Tudor Williams @ TWI Surveys Inc.

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Communication Measurement June 2009

  1. 1. Communication MeasurementA few helpful slides<br />Ryan Williams, MAL<br />June 2009<br />
  2. 2. Measurement planning<br />2<br />
  3. 3. Measurement Stages<br />Note: Efficiency measures are not included in this diagram – you could add through-puts<br />
  4. 4. 4<br />
  5. 5. 5<br />
  6. 6.
  7. 7. What role will this measurement play?<br />Integral part of the enterprise business cycle<br />Specific project-based measurement<br />Support for Balanced Scorecard <br />One-off opportunity<br />
  8. 8. Align and Focus your CommunicationWith Measurement<br />X<br />Annual Check Up<br />Pulse Check<br />Full Monty Physical<br />Planning For Change<br />Adjusting the Plan<br />Evaluate Success<br />
  9. 9. Examples of Measurement Tactics<br />Full Monty Physical<br />Pulse Check<br />Annual Check Up<br /><ul><li>Best Practice Search
  10. 10. Interviews/focus groups
  11. 11. Secondary Research(existing surveys
  12. 12. Primary Qualitative Research
  13. 13. Interviews/focus groups
  14. 14. Informal Feedback
  15. 15. Participation rate
  16. 16. Tracked behaviour changes
  17. 17. Polling
  18. 18. Evaluation Survey
  19. 19. Goal indicators reached
  20. 20. Usage up
  21. 21. Information sharing increase
  22. 22. Feedback increased
  23. 23. Increased performance</li></li></ul><li>10<br />Tool of the Trade<br />
  24. 24. Anyone conducting an organizational survey should appreciate that the very act of surveying itself influences attitudes <br />(Walters, 2002).<br />
  25. 25. Use caution<br />With raised expectations, the importance of action exceeds that of the feedback itself <br /> Kraut, 2006<br />
  26. 26. Measurement Strategy<br />Top Tips for Measurement<br />Link to organizational strategy<br />Measure strategically – communication, loyalty, change<br />Focus process on the future<br />Measure often to track change<br />Always explain what and why you are measuring with the people you involve<br />Ask questions that matter and which yield actionable data<br />13<br />
  27. 27. Questions?<br />Ryan Williams, MAL<br />President – TWI Surveys Inc<br />www.twisurveys.com<br />On twitter @willy26<br />604-838-3351<br />

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