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Communication Measurement June 2009
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Communication Measurement June 2009

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A sample of slides from communication measurement presentations and workshops from the last couple of years. Created by Ryan Tudor Williams @ TWI Surveys Inc.

A sample of slides from communication measurement presentations and workshops from the last couple of years. Created by Ryan Tudor Williams @ TWI Surveys Inc.

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    Communication Measurement June 2009 Communication Measurement June 2009 Presentation Transcript

    • Communication MeasurementA few helpful slides
      Ryan Williams, MAL
      June 2009
    • Measurement planning
      2
    • Measurement Stages
      Note: Efficiency measures are not included in this diagram – you could add through-puts
    • 4
    • 5
    • What role will this measurement play?
      Integral part of the enterprise business cycle
      Specific project-based measurement
      Support for Balanced Scorecard
      One-off opportunity
    • Align and Focus your CommunicationWith Measurement
      X
      Annual Check Up
      Pulse Check
      Full Monty Physical
      Planning For Change
      Adjusting the Plan
      Evaluate Success
    • Examples of Measurement Tactics
      Full Monty Physical
      Pulse Check
      Annual Check Up
      • Best Practice Search
      • Interviews/focus groups
      • Secondary Research(existing surveys
      • Primary Qualitative Research
      • Interviews/focus groups
      • Informal Feedback
      • Participation rate
      • Tracked behaviour changes
      • Polling
      • Evaluation Survey
      • Goal indicators reached
      • Usage up
      • Information sharing increase
      • Feedback increased
      • Increased performance
    • 10
      Tool of the Trade
    • Anyone conducting an organizational survey should appreciate that the very act of surveying itself influences attitudes
      (Walters, 2002).
    • Use caution
      With raised expectations, the importance of action exceeds that of the feedback itself
      Kraut, 2006
    • Measurement Strategy
      Top Tips for Measurement
      Link to organizational strategy
      Measure strategically – communication, loyalty, change
      Focus process on the future
      Measure often to track change
      Always explain what and why you are measuring with the people you involve
      Ask questions that matter and which yield actionable data
      13
    • Questions?
      Ryan Williams, MAL
      President – TWI Surveys Inc
      www.twisurveys.com
      On twitter @willy26
      604-838-3351