+

  Nike+: Nikes Use of
     Social Media
            Brian J. Wilmzig
Southern Illinois University Carbondale
JRNL 307 I...
+




           What is Nike+?
Nike / Apple Collaboration
Device which measures and records run data
Compatible with iPod...
+


        How does it Work?

4 Key Components:
      Nike+ Running Shoes
      Nike+ Sensor
      Nike+ Receiver
      N...
+


Who is the Target Market?
Both hardcore and recreational runners
       Men and Women
       Age 18 - 45
+


       What can I do with it?
Track, Record, and Measure run data
Map runs via Google Maps
Compete in Challenges
Set G...
+

    Map Your Run
+
    Track Your Progress
+


            Literature Review
No scholarly research conducted to date
Drohn (2009) Nike overcame barriers to entry by
...
+


    Observational Findings
Intrinsic Value
       Social Network becomes new customer service
       and tech support
+


           Why is it so Cool?


Engages users
       Trash talk forums
       http://www.youtube.com/watch?
       v=w...
+


 How Nike Made it Work?

User Focused
Niche Building
Product Tie-ins
Event Tie-ins
Community Interaction
+


What does the Future Hold?
Launch of Ballers Network
Increased effort by companies to create similar brand
engagement ...
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  • Nike+

    1. 1. + Nike+: Nikes Use of Social Media Brian J. Wilmzig Southern Illinois University Carbondale JRNL 307 Interactive Advertising - IMC
    2. 2. + What is Nike+? Nike / Apple Collaboration Device which measures and records run data Compatible with iPod Nano/Touch, iPhone 3GS, and Nike+ Sportband Integrates with Social Media through Nike website, Facebook, and Twitter
    3. 3. + How does it Work? 4 Key Components: Nike+ Running Shoes Nike+ Sensor Nike+ Receiver Nike+ equipped iPod, iPhone, or Nike+ Sportband
    4. 4. + Who is the Target Market? Both hardcore and recreational runners Men and Women Age 18 - 45
    5. 5. + What can I do with it? Track, Record, and Measure run data Map runs via Google Maps Compete in Challenges Set Goals Push and Share run data to Facebook, and Twitter
    6. 6. + Map Your Run
    7. 7. + Track Your Progress
    8. 8. + Literature Review No scholarly research conducted to date Drohn (2009) Nike overcame barriers to entry by creating a platform around two key areas: Interactivity Connectivity Nike+ encourages consumers to try out the Nike’s line of running shoes
    9. 9. + Observational Findings Intrinsic Value Social Network becomes new customer service and tech support
    10. 10. + Why is it so Cool? Engages users Trash talk forums http://www.youtube.com/watch? v=wLyFlDAikac&feature=related
    11. 11. + How Nike Made it Work? User Focused Niche Building Product Tie-ins Event Tie-ins Community Interaction
    12. 12. + What does the Future Hold? Launch of Ballers Network Increased effort by companies to create similar brand engagement technologies
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