Will Frei

Greater Seattle Area, WA United States

Director of Content Strategy and Social Media at Avalara

Technology / Software / Internet

Will leads and develops successful content and social media strategies to grow brand awareness, drive sales, and increase customer satisfaction. He also creates, edits, and promotes content, including blogs, articles, visual assets, videos, and internal training programs. He is insatiably curious about the techniques and tools of content marketing and social media. He also read Game of Thrones before it was a TV show, and has a great theory about how it ends. Skills include: • Strategic planning • Social media analytics • Editing, writing and managing teams of online writers • Increasing engagement and reach in online communities and social platforms • Social media education and tr...