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Music magazine evaluation

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This is the breif look to the evaluation of my Music Magazine. I shall go inot selected questions in more depth on my Blogger site.

This is the breif look to the evaluation of my Music Magazine. I shall go inot selected questions in more depth on my Blogger site.


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  • 1. MUSIC MAGAZINE EVALUATION Will Walters
  • 2. IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS? My music uses a traditional use of a masthead. As my magazine is in a very competitive market, I wanted to ensure that my masthead was large and eye-catching. This is to ensure that it‟s not missed and it hopefully can attract customers. Also, the title „RAPTURE‟ is specific to the Electronica music scene as my audience will be the fun, out- going young adults who enjoy the lively music and crave forFRONT COVER euphoric, rapturous feeling. This means that the title of my magazine will attract them as they associate all the strengths of electronica with this one word. The strapline I used was my own take on a famous quotation by Hans Christian Anderson – „where words fail, music speaks‟. I thought this quotation really enforced the significance of music, and the power it can contain. I used this as it gives the magazine a professional approach, and that it‟s written by people with a clear knowledge of music which will attract people to buy the magazine as it appears somewhat an expert on Electronica. I thought it was most important to include a barcode as every professional magazine must include one. If I intended to retail my magazine, it‟s crucial that it should have a barcode.
  • 3. This use of a Selling Line is very significant as it‟s one of the first things I have ensured that I have included a date line in order to help those my audience will see when they pick up the magazine. Therefore it that would collect the magazine. Also, it‟s helpful for reference reasons must be persuasive and make it more likely for my audience to and to help the magazine collection stay organised. purchase my magazine. This is why my plug is of an extremely beneficial nature in that the prize would only appeal to my target audience, so they‟d buy the magazine in hope of winning this I was particularly happy with my feature article photo. I believe it competition. conveys my music scene perfectly. To begin with, the facial expression of my artist is that of a joyous, even rapturous nature which is significant to my music scene and even more so significant to my magazine! One code of the Electronica Music Scene is the DJ style headphones. They have featured in my magazine to portray the image of a DJ in which masters in Electronica music. A convention of my music scene will be the pose of my artist. First of all, she‟s giving the audience a direct mode of address which draws them in and makes them feel involved. Secondly, she‟s posing in a stereotypical DJ stance with one hand on one headphone- this again portrays nature of my article and what the audience can expect from this artist.FRONT COVER My headline is the house-style which belongs to the feature artist. As she is becoming more famous, people will recognize this font as a trademark and fans will be instantly drawn in like bees to honey. The position of the headline is also important as I‟ve ensured that it moves around the face of the artist, acting as a kind of frame for the photo. Lastly, I ensured that the image is in the dead centre of the page so my audience won‟t miss my main selling point which is, of course, DJ Lady J. The anchorage gives a clear indication of the feature article. It gives a clear attitude of the artist and the fact she‟s confident in making her mark on the world. This will attract people to buy the magazine as she is making a very bold statement which would attract people to think whether she would live up to the hyper or not. This use of a Plug is well positioned at the bottom of the page as my customer will have read down the page, and if they weren‟t already convinced to buy the magazine, hopefully this offer will draw them into doing so.
  • 4. As you can see I‟ve carried on wit the same house style. I have kept the same colour scheme of red, white and yellow. This is so the magazine looks professional and consistent. A have used the same font which I used for the RAPTURE title in my CONTENTS title. This is so my customers can recognize this font as a trademark of the magazine and will look out for it in the future. I have used the same number system down the left hand side which is also used on the front cover. This is so readers can navigate through the magazine with ease and become accustomed to how everything works. I tried to minimize the appearance of dead space on my contents page so it didn‟t look bare and that I could cram as much information onto it as I possibly could. I ensured that theContents Page magazine looked professional by adding an editorial so the magazine was effectively welcoming readers to the issue with open arms. This is great for relations as it helps form a relationship between the editor and the reader. I included yet another selling line at the top of the page to entice readers to buy the issue and get themselves in for a chance to win in our promotions. I used this contents page (left) as a style model for my own. As it‟s from one of the leading music magazines, it ensures that my contents page is suitable for a music magazine. I added my own touches and house style to incorporate it into my own magazine.
  • 5. Here is a clear use of Left-side third in which I can convey attractive features of my magazine and ensure that they stick out once they are on the shelves. I‟ve chosen topics specific to my intended audience (such as clubbing and Avicii). I‟ve used a flash and a menu strip to ensure that my audience know of extra information that feature within my magazine. This is stereotypical of music magazines as they always have a flash followed by a menuFRONT COVER strip of several artists at the bottom of their page like below-
  • 6. I have used the same three colours to maintain my house style. This is crucial in making my magazine look like a professional music This flash contains information which will direct magazine as the likes of KERRANG! Maintain the them to the magazine‟s website. Every music same theme throughout so you can tell it‟s their magazine own. I included three columns which is a stereotypical format to display a review.Double Page On my double page spread, I‟ve continued my house-style on with my colour scheme. A have also used the same font throughout my magazine. It is both easy to read yet doesn‟t look out of place on an electronica magazine. On page 71 there is a clear use of white space. I did this as I didn‟t want to cloud the nature of the photograph as I believe it represents a large part of any music festival. On page 72 I covered up any dead space as this was going to be a large chunk of this particular article so I needed to include as much information on this single page than on any of the others. I‟ve used the ERAS BOLD ITC font throughout my pages and used the same RAPTURE font for the title. This helps me establish a brand as the magazine as I‟ll use this font in every article.
  • 7. HOW DOES YOUR MAGAZINE REPRESENTPARTICULAR SOCIAL GROUPS?The target audience for my magazine is young, outgoing adults with a passion for electronicamusic. Prior to creating my magazine front cover, I created a readership profile for an existing Electro magazine – MIXMAG. By doing this, I found out that we shared the same audience. Therefore I can see instantly what makes my audience tick, and what to include in my magazine to interest them. I found out that my target audience enjoy clubbing and alcohol. I combined the two on an article on my front cover „50 nights, 50 clubs‟. This would appeal to my audience as they see them selves as somewhat hard-core clubbers. Then, through my readership profile I discovered that my audience specifically love new electro yet still appreciate the classics. This is why I included Avicii (new act) and Duran Duran (Classic Act). Due to the revelation of finding my target audience for my social group, I inserted an article into my contents about „Alcohol to Kill‟. This title alone would bring in the thrill-seekers of my social group as they‟re significantly out-going and enjoy trying new things. Also, by creating a readership profile, I was able to find out that my social group crave the latest gadgets (specifically mobile phones). Through my own research, I was able to find that the Mobile Phone Market is clearly split between Blackberry‟s and iPhones. This is the reason behind my article on „iPhone vs. Blackberry – The Bloody Debate‟. I know my social group are passionate on this subject so to create a bit of rivalry between them seemed like a fun idea. Lastly, to treat my target audience for being loyal customers, I‟ve included a promotion to „Take 4 Mates to Space Ibiza‟. This represents my social group as being popular and always keen to have a great time.
  • 8. For my magazine itself, I thought long and hard aboutthe title of my magazine. I needed something thatwould represent the nature of my social group, but Ihad to capture it in one word. I eventually landed on„Rapture‟. I was going to use Euphoria but I believethat was more suited to either trance or class a drugslike ecstasy. I believe Rapture represents the conceptof music bringing out a heavenly, spectacularsensation. I know from my research into my chosensocial groups that this feeling is common with thosedancing on a night out, when a song gets into theirbody and brings them alive.I‟ve carried the nature of the title into my model andher facial expressions. As she is a DJ, she iseffectively controlling „Rapture‟ within other people.This is why I thought it a must that she be showingsuch a feeling via her facial expression. Both of theseconnote the feeling and nature of the magazine andlike cohesively.
  • 9. I tried to make the editor of the magazine representative of my social group. My intention was to give a fashionable appearance and make him look like an everyday person, a person my audience would be willing to listen to. This section represents my social group as being deep music fans, regardless of its The „NEWS‟ section shows that my social group origins. It also shows yet again strive to know the most recent news in music and that the latest technology is try to by as modern as possible. something they crave so this would hook them instantly. These two sections at the bottom ofThis sexual innuendo represents that the page indicate the nature ofmy social group live a fun, care-free activities that my target audiencesingle life in which involves may enjoy lively, adrenaline fuelleddifferent encounters with other festivals or wild parties with excitingpeople. lightshows. This is a great indication that my social group are very outgoing and are always the wild ones on a night out.This section indicates that my socialgroup of young, out-going fun adultsare always up for a challenge thatmany would deem „stupid‟. Fact of thematter is, a proposition such as thiswould never be refused by my socialgroup as it basically tells us theirnature.
  • 10. WHAT KIND OF MEDIA INSTITUTION MIGHTDISTRIBUTE MY MEDIA PRODUCT AND WHY?• First of all, I believe my magazine could be one of the leading magazines such as NME. First of all, as there is a gap in the market in the Magazine Industry. Electronica music has a huge fan -base that isn‟t being utilised, therefore having a good quality magazine from IPC could only be beneficial to both parties involved.• However, after doing research into my target audience, I know for a fact that they would prefer something more modern than a magazine- maybe a webzine? Having my magazine online would allow ease for editing and cut down production costs. This would be good for my magazine that is just emerging. Also, my target audience, on a whole, would have the latest smart phones. Making my magazine available online would allow them to access it via their phones, and also their laptops.• As a personal preference, I would think it much more favourable to have a new contending larger magazine on the block. Like I said before, there is a huge gap in the music for my target audience. For example, there are plenty of rock magazines. Yet, there are very few high quality electro magazines for my audience.• Therefore, I think a top magazine manufacturer such as IPC could distribute my media product as it has all the credentials to be a mildly sophisticated, yet entertaining read which targets all of my target audience‟s needs.
  • 11. WHO WOULD BE THE TARGET AUDIENCE FOR MY MEDIA PRODUCT?I have a very clear of the target audience for my magazine. Initially, they will be young adults aged between 18-25. To be interested in my magazine they must have a passion for electronica music, and a passion for the latestmusical news and the most recent technology. Personality-wise, my target audience would have a very activesocial life with a fun, exciting personality. My magazine needs to capture the imagination of such people which isthe reason for some of the basis for my articles- e.g- „Alcohol to Kill‟.The faint hearted amongst them may not wish to partake in such dangerous past-times yet they‟re not the peopleI‟m aiming my product at. I‟m trying to offer an exciting magazine to both male and female party animals of today.Yet of course, all personalities are catered for in a successful magazine so I‟ve included a range of articles totickle everyone‟s fancy.I‟m aware that times are hard financially, especially amongst students. This is why as a magazine, we‟re trying toentice our target audience with a low price, high quality magazine with plenty of tickets etc. to be won!I‟m aware that my magazine seems a bit „laddish‟ and I guess that‟s been the intention. I wanted a kind of spin onFHM yet it links cohesively with Electronica music. However, I‟m not completely discarding the female gender asI‟m sure they could enjoy the magazine just the same.
  • 12. CODE FOR AUDIENCE AVATAR• <img style="visibility:hidden;width:0px;height:0px;" border=0 width=0 height=0 src="http://c.gigcount.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEzMjY5NzAzMDE2 NzQmcHQ9MTMyNjk3MDMwODUzNyZwPTk3NTA3MiZkPTAwMCUyMC*lMjBWb2tpJTIwV2lkZ 2V*Jmc9/MSZvPTAyOTUwZTgxZmE3ZDQ4YjFhMTQwYmI4ZTUxMzAyNzUzJm9mPTA=.gif" /><object height="267" width="200" classid="clsid:D27CDB6E-AE6D-11cf-96B8- 444553540000"codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflas h.cab#version=9,0,28,0" id="widget_name"><param name="movie" value="http://vhss- d.oddcast.com/vhss_editors/voki_player.swf?doc=http://vhss- d.oddcast.com/php/vhss_editors/getvoki/chsm=2ae356858ae9f5ff833cca01c9225fff%26sc=518 4527" /><param name="quality" value="high" /><param name="allowScriptAccess" value="always" /><param name="width" value="200" /><param name="height" value="267" /><param name="allowNetworking" value="all"/><param name="wmode" value="transparent" /><param name="allowFullScreen" value="true" /><embed height="267" width="200" src="http://vhss-d.oddcast.com/vhss_editors/voki_player.swf?doc=http%3A%2F%2Fvhss- d.oddcast.com%2Fphp%2Fvhss_editors%2Fgetvoki%2Fchsm=2ae356858ae9f5ff833cca01c92 25fff%26sc=5184527" quality="high" allowScriptAccess="always" allowNetworking="all" wmode="transparent" allowFullScreen="true" pluginspage="http://www.adobe.com/shockwave/download/download.cgi?P1_Prod_Version=Sh ockwaveFlash" type="application/x-shockwave-flash" name="widget_name"></object>
  • 13. HOW DID YOU ATTRACT YOURAUDIENCE? I have used mise-en-scene here to show the energy created by the artist and to also to get the audience excited about the article (like Q do below) I believe this attracts my audience as they‟re getting a direct mode of address so they wish to be involved with my artist which is great for attracting the audience. I used the semantic field of music along with partying. My main picture shows an artist that represents both of these subjects. This is why my audience will be attracted to this. The use of the 50 nights, 50 clubs article and the prospect of winning a trip to Ibiza is very exciting for my audience. The phrase „where words fail, electro speaks‟ tells my audience that this is a custom made magazine meeting every electro fan‟s needs. It lets them know that this magazine is the „real deal‟. The size of the masthead is also very significant as it really stand out from the magazine. The use of the word „Rapture‟ lets them know that having a great time is something the magazine will try to emulate, and promote.
  • 14. The box-out caption on DJ LADY J‟s photo which says- “I don‟t thinkI‟m the best, I know I am”. This entices the audience as it‟s a very boldstatement to make. They‟ll want to read on and see if she‟s all talk ornot.I‟ve again used the semantic field of music and partying with a hint ofmusic festivals in order to draw my audience in. I‟m playing on thepassion and love my audience has for music which helps me to drawthem in.For the double page spread, I used a simplistic design in order to givemy image the maximum effect! The picture shows the great side of anymusical festival, therefore my audience will be drawn in.
  • 15. WHAT HAVE YOU LEARNT ABOUT TECHNOLOGIES FROM THE PROCESS OF CONSTRUCTING THIS PRODUCT?I have learnt to accept new computer programs such as InDesign as they allow you to produce much, much moreprofessional end products than producing at on the like of Publisher.I have learnt that the first attempt will never be quite good enough to achieve the highest quality result. Re-draftingthrough InDesign helped me adapt to the program, therefore making my final product more professional as I canuse the programme to it‟s full potential.The photo shoots I did helped me take an insight of the skills of a professional photographer. I liked the fact that Icould plainly see the use of lighting etc. and the impacts it has on the end product. There is a clear improvement of my magazine front cover as my skills for using InDesign improved.
  • 16. LOOKING BACK AT YOUR PRELIMINARY TASK (THE COLLEGE MAGAZINE), WHAT DO YOU FEEL YOU HAVE LEARNT IN THE PROGRESSION FROM IT TO FULL PRODUCT?As you can see by the clear difference in quality, I have learnt a significant amount on how to produce a professional-lookingmagazine. I now know the significance of the main image, and how it must engage the reader and interest them instantly. I learnthow to use the left-side-third rule to great effect. I learnt that magazine front covers need to interest you and that dead space mustbe eliminated (there is so much on my college magazine!) I learnt that using online text creators such as DAFONT can aid you inmaking your magazine like 110% more professional.Back when I was creating my college magazine, I did not have the photography skills to create such a professional shot that canbe seen in my music magazine. I also did not have the skills to use InDesign to use the program to its full potential. After my skillsimproved in time whilst producing my music magazine, I was able to bring it to a higher quality finish!I have picked up the skills to use lighting effectively in photo-shoots, to remove the background from pictures to a high standard,to set up a photo-shoot, to use InDesign to a good standard.I have learnt that there is a lot of depth of thought that goes into choosing an audience. You have to be very clear of who yourmagazine is aimed to in order for it to fully meet a specific group of people‟s needs. It requires extensive research to find out whatthey need, and a readership profile is a great way to establish the type of person your magazine is aimed at.I have learnt all the conventions of a magazine page in order for it to pass as being a professional piece that would not look out ofplace in the likes of NME or Q. Things such as the large masthead down to the barcode.
  • 17. I have learnt a lot about representation on how different imaged can instantly connote a specific music scene. For example the photo the left clearly represents the metal/rock music scene with the long hair, make-up and the gothic style mask. Therefore for my own magazine, I tried to create a cover that had the exact same impact on the audience of my electro magazine. This is why I used codes and conventions of my music scene to create an imagine that represents the electro music scene- The convention of the DJ holding one headphone is stereotypical of a DJ which is why this is perfect for my music scene. I have used the codes of the headphones, the glamorous attire and her facial expression to connote the music scene I‟m trying to appeal to. Much like the picture below her. That DJ is clearly from the Hip-Hop scene and clearly connotes that scene. This really makes my image stand out as the opposite, fast-paced DJ role that‟s needed in my music scene.Lastly, I‟ve learnt that magazines can not just be created. There is so much preliminary work to do in order foryou to create a professional magazine that is suited for your target audiences needs. I‟ve learnt thatreadership profiles can aid you and be used as guidelines for all of the content of the magazine. This iscrucial as you know that your audience will be interested as you‟ve based it on their needs. I‟ve learnt alsothat the more information you can fit on to kill the dead space is crucial as your magazine will look very plainotherwise. Last of all I can confidently say that I have learnt a great deal in this creation process!