Using Facebook as a “Business Page” Facebook Page vs. Individual Profile
With the new changes implemented in the latest FacebookPage redesign, page administrators now have the choice to useFacebook as though you are logged in as your page ... not you.
Using Facebook as Page When using Facebook as your page, Administrators will then see a different version of the page. Among other changes, the News Feed and Navigation Bar options(Friends, Messages and Notifications) convert to “page” mode and pertain only to your page ... not your personal profile. All actions that you take while using Facebook as yourPage will appear on Facebook as coming from your Page.Example: if Jane comments on a photo while she’s using Facebook as Jane’s Pet Shop Page, then the comment will appear from Jane’s Pet shop, and not from Jane herself.
What you can do in Page modeHere is a partial list of actions youcan perform while in “page” mode:View Notiﬁcations on your page’s activityfrom the top navigation barView new fans to your page from the topnavigation barView updates and stories about your page,and pages you like, from your page News FeedLike and feature other pagesComment on posts from other pages you like Anything you do while using Facebookor visit ... as your page as your Page will appear on Facebook as coming from your Page.Share content you like from other pages ... asyour page
Switching to “Page” Mode When you ﬁrst access your Facebook page, you will be using Facebook as your personal proﬁle by default. To switch to “page” mode, simply click on the link “Use Facebook as Page Name,” located on the right hand side bar (see below) Once you click on the link “Use Facebook as Your Page” (Use Facebook as Social Media Footprints), the link will change to read “Use Facebook as You” (personal proﬁle)To switch back, simply click on the link again - “Use Facebook as Your Name.”
Page Notiﬁcations and New Likes Once in “page” mode, the buttons on the top navigation bar will convert, and will now pertain to your page (they will no longer pertain to your personal proﬁle). Likes Notiﬁcations When in page mode: the “Friend Requests” button (left) will change to “Likes” the “Notiﬁcations” button (right) will now pertain to your page activityThe “Notifications” drop-down in the top navigation bar shows the latest user posts andcomments to your Page. The “Friend Requests” drop-down shows how many “Likes” your Page has received since you last used the site as your Page.
News Feed You can access your page’s News Feed by clicking theFacebook logo when you are logged in as your Page Your page’s News Feed willshow updates posted by your page and pages you “Like” while using Facebook in “page” mode.
Liking Other Pages While using Facebook in “page” mode, you can “Like” other Facebook pages. However, one common misconception is that liking a page while in “page” mode is the same as liking a page using your personal proﬁle. This is not the case. Pages you like while in “page” mode DO NOT appear on the page you Like. They will only appear on your page. Liking other pages in “proﬁle” modeOnly Likes from people (“profiles”) will appear on the page you “Like” (in this section)Users must use Facebook in “profile” mode to appear on the page as a “Like” Updates from pages you Like, while in “profile” mode, will appear in your profile’s News Feed
Liking Other Pages While using Facebook in “page” mode, you can “Like” other Facebook pages. However, one common misconception is that liking a page while in “page” mode is the same as liking a page using your personal proﬁle. This is not the case. Pages you like while in “page” mode ONLY APPEAR ON YOUR PAGE as “Likes.”Liking other pages while in “page” mode: Allows you to Like other Pages ... and not just favorite them Links and profile pics of these Likes will be made visible to people who visit your page (While these links & profile pictures rotate randomly by default, you can choose to feature certain pages so that they always appear on you page). Updates from pages you Like will appear in your page’s News Feed
In Conclusion... Using Facebook as a Page is a good way to interaction on Facebook while showcasing (promoting) your brand. While this presentation addresses some of the more common ways to use Facebook as a page, it is not all inclusive. One feature I did not cover is the ability to communicate directly with page followers (your fans) by sending updates. Sending updates is a good way to inform people who are connected to your Page ofanything youd like to share with them (company news and updates, promotions, events, etc.). Finally, the team at Facebook is constantly making changes in an effort to improve your experience. I will be posting follow-up presentations periodically to include future updates and rollouts for Facebook Pages.