More with Less: Make Better Products by Making Companies Better

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When the volume of design projects steadily grows while your team's capacity remains constant, traditional design processes fall apart. You find yourself agonizing over which projects to favor and …

When the volume of design projects steadily grows while your team's capacity remains constant, traditional design processes fall apart. You find yourself agonizing over which projects to favor and which to neglect, which corners to cut, and which precious few fundamentals to defend.

It doesn't have to be this way.

Using stories from real teams, I'll explore how overworked designers have successfully broken free from the daily grind, reinvented themselves as design facilitators and coaches, and taught their companies to practice better design at all levels.

Attendees will leave with a new way of looking at their roles within their companies, a set of collaborative design techniques and methods to explore, and a renewed belief that they can help their companies deliver good design for all projects.

More in: Design , Technology , Business
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  • 1. MORE WITH LESSMaking better productsby making companies betterIA Summit 2012Will Sansbury@willsansburyw@willsansbury.com #MoreWithLess
  • 2. #MoreWithLess Will SansburyToo much work, too little time WORK YOU NEED TO DO CHANCES OF SUCCESS WORK YOU PIT OF CAN DO DESPAIR
  • 3. #MoreWithLess Will SansburyNatural response is to lightenthe design processhttp://www.flickr.com/photos/mashleymorgan/3862015468/
  • 4. #MoreWithLess Will Sansbury Kill the churnhttp://www.flickr.com/photos/brantley/5173052778/
  • 5. #MoreWithLess Will Sansbury❝The bigger risk for most startups is building something nobody wants.❞ Ash Maurya in Running Lean: Iterate from Plan A to a Plan That Works
  • 6. #MoreWithLess Will SansburyClarity of WHO
  • 7. #MoreWithLess Will SansburyWHO: Red flags Scope ballooned as edge cases were discovered Features were justified by anecdotes from a single customer ❝Yeah, I can imagine somebody wanting that some day...❞ ❝Personas? I think Marketing did some.❞
  • 8. #MoreWithLess Will SansburyWHO: Solution Ad-hoc persona workshop Value alignment over accuracy
  • 9. #MoreWithLess Will Sansbury Clarity of WHAThttp://www.flickr.com/photos/khawkins04/5303966478/ http://www.flickr.com/photos/atbaker/2947641919/
  • 10. #MoreWithLess Will SansburyWHAT: Red flags Project leads couldn’t agree on priorities Requirements were poorly articulated, with too much information implied or omitted Team was easily bogged down in debates about design What we built didn’t match what we designed and didn’t meet project objectives
  • 11. #MoreWithLess Will SansburyWHAT: Solution Product principles A set of explicit agreements to guide design and implementation trade-offs
  • 12. #MoreWithLess Will SansburyClarity of WHY
  • 13. #MoreWithLess Will SansburyWHY: Red flags Estimate was much larger than anticipated Semantic arguments about requirement details were frequent Requirements were interpreted extremely literally Team’s user-centric focus atrophied Team lacked heart, drive, passion
  • 14. #MoreWithLess Will SansburyWHY: Solutions Product or release charter Get goals agreed to, written down, and consistently visible to the team ❝We’ll know we’re successful when...❞
  • 15. #MoreWithLess Will SansburyWhen a teamunderstandsWHO, WHAT, and WHY,they will create valuein less time.
  • 16. #MoreWithLess Will SansburyWhen it comesto strategy,how can youmove fromconsumer tocollaborator?
  • 17. #MoreWithLess Will Sansbury Thank you! Will Sansbury @willsansbury w@willsansbury.com