Social series - Instagram, Pinterest & MyspacePresentation Transcript
LinkedIn Social Media Series: Instagram, Pinterest & MySpaceDecember 2012 Will Scott Account Planner UK Jonathan Bradford Associate Solutions Consultant UK,FR,NL
Social Media Landscape series : Session program
Disclaimer A few things to keep in mind: • Marketing is a fast moving market place and so product suite is subject to constant change • Engagement rates and costs arent often publicly available. However guidelines based on public information have been included as guidelines only • Social is an ever changing industry and so best efforts have been made to ensure information is current and valid • An effort has been made to ensure the material is impartial • This deck is not intended as a LinkedIn Vs other platform sales story
Learning objectives • An overview of the platforms • Recent member milestones & usage stats • A few current events / recent product releases • An overview of their go to market approach and commercial product offering ( where they have one) Ensure the LinkedIn sales team are better informed about other social platforms.
IcebreakerThose using the platform are closer than you think…
A brief history February 2011 November 2010 September 2011 Twitter founder, April 2012 Launched in the 10 million users Jack Dorsey, Facebook Apple ‘App had downloaded invests $7M in acquires Store’ the app the business Instagram for $1bn March 2010 April 2012 December 2010 Founded by Android appKevin Systrom & Reached 1 August 2011 released, with Mike Kreiger. million users Instagram over 1 millionOriginally called announces that downloads in “Burbn” 150M photos the first 24 hours have been uploaded
How brands are using the platform – Innocent
How brands are using the platform – Nike
Quick Stats *Assume figures are monthly, unless otherwise noted.
A brief history August 2012 March 2010 August 2011 May 2012 Apps for iPad Launched as a Beta TIME names Pinterest is valued and Android are platform, available Pinterest as one at between $1-1.5 launched to those with an of the ‘Top 50 bn by Mashable worldwide invite Best Websites of 2011’December 2009 August 2012 March 2011 December 2011Founded by Paul Pinterest opens Pinterest Breaks into the to everyone Sciarra, Evan launches it’s top 10 worlds without request Sharp, and Ben mobile app on largest social or invitation Silbermann the Apple app networks with store 11 million visits per week
UK Audience Demographics 64% 43% 60% Of visitors are Have a HHI of over £50k Do not have female children 52% 65% Of users are under Are classed as ABC1s the age of 34
Site basics – Update Feed
Site basics - Notifications
Site basics – Nav Bar
Site basics - Profile
Site basics - Pin
How brands are using the platform - Catalogues
How brands are using the platform - Mosaics
How brands are using the platform - Competitions
Commercial offerings – Pinnable ads
Mission Statement A leading social entertainment destination powered by the passions of fans. Aimed at a Gen Y audience, Myspace drives social interaction by providing a highly personalized experience around entertainment and connecting people to the music, celebrities, TV, movies, and games that they love. These entertainment experiences are available through multiple platforms, including online, mobile devices, and offline events.
Quick Stats 25m 2.8m Registered Users Daily visitors 2.2 3.2 Minutes spent per Pages viewed per visit visit 1.9 Visits per member, per month *Assume figures are monthly, unless otherwise noted.
A brief history July 2005 April 2008 Jan – Feb 2011 September 2012 Acquired by Facebook overtakes Myspace in Traffic falls by a Justin Timberlake tweets a News Corp for terms of worldwide unique further 44% in one video, showing the new, $580m visitors month alone redesigned Myspace… August 2003 June 2006 2010-2011 June 2011 Founded by Surpassed Worldwide Myspace is sold Chris De Wolfe Google as the unique users fall by News Corp to and Tom most visited site from 95m – 63m Specific Media Anderson in the US for $35m – a loss of $545m
What Went Wrong?
UK Audience Demographics 61% 40% 57% Of visitors are Have a HHI of over £50k Do not have female children 53% 57% Of users are under Are classed as ABC1s the age of 34
What’s the plan for Myspace now?
Site Basics - Profile
Site Basics - Music
Site Basics - Video
Site Basics - Events
Site Basics – Nav Bar
Site Basics - Advertising
How brands are using the platform
Key Takeaways • Instagram – about sharing and moments. Mobile focussed, however slowing branching out onto our desktops • Pinterest – Your personal pin board. Graphically focused, and an area which advertisers are starting to explore • Myspace – is back!