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Media Landscape Series - FT & Telegraph

Media Landscape Series - FT & Telegraph






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  • Following the great success of the program where the program reached 5 geo locations, 2 business lines and over 75+ peopleQ3 – Focused on the big two with commercial offeringsFacebook – Built and delivered by Nadia James & JBTwitter – Built and delivered by Will Scott & JBQ4 - we have extended the programGoogle Owned Platforms – Google Plus and Youtube ( YT at sales team request) – Built and delivered by Nadia James & JBSelf expression platforms – Instagram, Pinterest and MySpace – Built and delivered by Will Scott & JBFunctional networks & locatiion services – FourSquare, Path & Branchout – Built and delivered by Ian Hurlock & JB
  • Job title, industry, position responsibility
  • Today, we deliver our trusted insights to our customers when they want them, where they want them, on the platform they want to access them on. As part of this, our best-selling quality daily can now be bought nationwide at 6am after leaving the presses at 10pm. Faster than Royal Mail and half the price of a cup of coffee. A little miracle every day.

Media Landscape Series - FT & Telegraph Media Landscape Series - FT & Telegraph Presentation Transcript

  • LinkedIn Competitive Landscape Series: FT & Telegraph Will Scott – UK Account Manager Jonathan Bradford – Strategic Account Manager
  • Social Media Landscape series : Session program
  • Disclaimer This deck is indented to: • Provide an overview of social / media platforms • Provide an overview of their current product offering • Many products in this space are in Beta and so subject to rapid change • Engagement rates and costs for many platforms aren't publicly available however guidelines based on public information have been included as guidelines only • An effort has been made to ensure the material is impartial • This deck is not intended as a LinkedIn vs. other platform sales story 3
  • Learning Objectives  Overview of functionality and consumer use cases  Details of commercial offerings  Examples of how leading brands are embracing these platforms Upscale sales team knowledge of other social platforms 4
  • 5
  • Quick UK Stats 884k Monthly digital users 63k Average daily visitors 16k Daily mobile app users 86% Of visits are made on desktop 2.7 UK Av Visits per Visitor
  • 53.4%46.6% Demographics 7 9% 17% 14% 17% 43% 29.1% 18.9% 13.8% 19.4% 18.7% 77.0% 12.0% 8.0% 3.0% 86.0% 14.0% £ ABC1
  • Product Info - Targeting Registration data User preference data FT.com behaviour FT group behaviour (howtospendit.com, IC, The Banker) Behaviour of WWW 8
  • Product Suite 9 Print Digital Subscriptions
  • Site Basics 10 300x600 Search Sponsor 728x90
  • Online Display 11 Rates from $65 - $135 CPM Half page, MPU, overlay, takeove rs/crawlers Online display, runs across the site
  • Sponsorships 12 24 Hour and Weekly Roadblocks Targeted by Geo and site positioning Rates from $2,500 - $40,000 per day
  • Mobile & Tablet 13 How To Spend It… Magazine style app, rates from $18-60k/month iPhone rates - $30-35 CPM iPad rates - $45-56/fortnight iPhone – 300x50 & Full pg iPad – MPU, Halfpage, Full page, Gallery
  • Example 14 Barclays Corporate Barclays aiming to demonstrate their new brand identity in recession Partnered with FT to produce a custom series looking at UK economy Cross platform publications and advertising Results – increased brand exposure, rise in recognition of Barclays as a leader in corporate banking
  • 16
  • Quick UK Stats 103M Monthly online page views 8.2M Monthly unique visitors 1.2M Monthly mobile users 74% Of visits are made on desktop 1.9 UK Av Visits per Visitor
  • 56% 44.0% Demographics 18 7% 18% 14% 21% 40% 22.8% 19.3% 16.6% 17.8% 23.6% 72.8% 15.2% 7.9% 4.1% 74.0% 26.0% £ ABC1
  • Targeting The Telegraph.co.uk aim to create a complete profile of the audience using the following… • Registration data (post code, business position, job responsibility, industry) • Telegraph.co.uk section • Behaviour on WWW 19
  • Standard Display 20 Online display runs across the full site Products include half- pages, MPUs & leaderboards Standard rates range from £8-£24 CPM
  • High Impact 21 Sold on a tenancy basis, from £2k/month Primarily targeted based on site context, allowing a brand to ‘take over’ Highly targeted, impactful & contextual advertising
  • Sponsorships 22 Offers the brands a chance to own a topic on the site Telegraph act as a partner, offering tailored content curation and editorial expertise Cross-platform product, from £15,000 per month excluding CPMs
  • iPad & Mobile 23 iPad sold on tenancy, starting from £10k/Month iPhone on CPM, 15-20% more than desktop Targeted by section & geo of user Dynamic, full page interstital ads across all mobile platforms
  • Examples 24 John Lewis & MGOMD Telegraph Sponsored Section 95% increase in opinion that John Lewis was the first or only shop for home interiors 55% increase in Telegraph readers who consider JL to be the market leader for the home Source : Market Evolution
  • Links to Learn More FT  Case Studies - http://goo.gl/kIoHo  Digital Ad Guide - http://goo.gl/eUXdX Telegraph  Audience - http://goo.gl/9Sr1X  The Telegraph Brand - http://goo.gl/q5lry  Case Studies - http://goo.gl/OwJUR 25