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IBM PowerNet Marketing Material
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IBM PowerNet Marketing Material

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  • 1. The PowerNet Programme IBM UKI ISV BusinessA Reseller’s view:“PowerNet gave us a sizeable new customeropportunity. Without PowerNet and theimmense marketing support from the PowerNetContract Holder, we wouldn’t have seen it.”– Keystone TechnologiesAn ISV’s view:“The PowerNet programme enabled us to reachnew markets and new customers in collaboration PowerNetwith IBM and its partners.” Discover the power of the network– NetMotion Wireless © Copyright IBM Corporation 2010 IBM United Kingdom Limited PO Box 41 North Harbour Portsmouth Hampshire PO6 3AU United Kingdom Further information IBM Ireland Limited To find out more about PowerNet, Oldbrook House please contact one of our team: 24-32 Pembroke Road Dublin 4 Ireland PowerNet and Ecosystems Manager IBM Ireland Limited registered in Ireland under company number 16226. Gill Mogg-Smith Produced in the United Kingdom. May 2010. All Rights Reserved email: mogg-sg@uk.ibm.com IBM, the IBM logo, ibm.com and System x are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms PowerNet and Ecosystems Recruitment are marked on their first occurrence in this information with a trademark Jonathan Jasor symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. email: jasorj@uk.ibm.com Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at ‘Copyright and trademark information’ at: ibm.com/legal/copytrade. General Enquiries shtml Other company, product and service names may be trademarks or service marks of others. Sara Penney References in this publication to IBM products and services do not imply that email: sara.penney@uk.ibm.com IBM intends to make them available in all countries in which IBM operates. Please Recycle 10-0740 (06/10) RW
  • 2. What is PowerNet? Why should I join PowerNet? How can I join PowerNet?PowerNet is a mature and established IBM partner As an IBM Reseller or ISV joining the PowerNet If you’re an IBM Reseller:programme, designed to generate solution sales into community, you will benefit from: Contact the PowerNet and Ecosystem team to sign upnew customers. via a PowerNet contract holder. • Matching up with a complementary reseller or ISV, andThe programme works by creating selling networks or PowerNet Contract Holder, to form a powerful coalition The contract holder will be able to link with IBM tocoalitions. A PowerNet Contract Holder teams with one • Up-front IBM marketing investment to deliver campaigns help identify suitable ISVs for your team to work with.(or more) IBM Resellers, Independent Software Vendors led by your solution into new market niches(ISV) and, where applicable, a Systems Integrator to • Increasing your revenue by selling solutions to newly If you’re an ISV:deliver the solution to the customer. IBM works closely identified customers Contact the PowerNet and Ecosystems Recruitmentto advise and support the coalition. • The combined knowledge, technology and facilities of a Manager, who will be able to match you to potential dedicated network, and continued guidance and support IBM resellers and a contract holder.The PowerNet programme is comprised from the PowerNet and Ecosystem team.of the following three key areas: PowerNet Contract Holders will be able to:• Recruitment: New ISVs are continually recruited into • Provide marketing assistance PowerNet to establish solution-led teams • Manage the relationship with IBM• Co-marketing: Co-marketing funding may be available for • Oversee the PowerNet business process registered coalitions to execute marketing tactics to drive • Handle the overall contract with IBM. business. 93 marketing tactics were completed in 2009• Solution Selling: Solutions are made up of the ISV application and a mix of IBM brands, including: –– -IBM Power i, Power p, System x® and Retail Store Solutions (RSS) –– IBM Software Group (SWG) Internet Security Independent Systems (ISS) Software –– IBM Global Technology Services (GTS) Vendor –– IBM Maintenance and Technical Support (MTS). Reseller Who can join PowerNet? PowerNet The PowerNet programme is open to: Contract Holder IBM Resellers and ISVs

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