Published on

Portfolio of web content specialist, editor and writer Phil Gast of Atlanta.

Published in: Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide


  1. 1. Phil Gast Skilled and experienced professional with a passion for digital and print content. Writing Deadline performance Exceeded strategic goals in projects, including 2008 presidential election and downtown Atlanta tornado. Interactivity Coordinated a virtual guide that carried readers inside the new Georgia Aquarium through innovative use of technology. Authored more than 100 news stories and features, including a recent look at a once-tarnished Civil War general. Project management Results Solicited traveler e-mails when a man breached security at Atlanta’s airport, prompting a shutdown with national impact.
  2. 2. PROJECT MANAGEMENT <ul><li>On the home front: Created a blog, posted photos and worked with AJC reporters in Iraq to provide info to family members of a National Guard unit that saw heavy combat and casualties. </li></ul><ul><li>Blog, photos </li></ul>Back to Home
  3. 3. PROJECT MANAGEMENT <ul><li> home page: Directed development of feature that generated 950,000 page views within three months. Conducted survey of six newspapers on their strategic use of similar features. </li></ul>Back to Home
  4. 4. PROJECT MANAGEMENT <ul><li>Not a fish story: Took readers inside the Georgia Aquarium before it opened, using audio tour, narrated slideshows of species and video of the spectacular exhibits. </li></ul><ul><li>Hear podcast tour </li></ul>Back to Home
  5. 5. PROJECT MANAGEMENT <ul><li>Hurricane Katrina: Converted 22-part newspaper series about impact of storm on two hospitals into a compelling online presentation, with podcasts and video. </li></ul><ul><li>Read about series </li></ul>Back to Home
  6. 6. PROJECT MANAGEMENT <ul><li>Community pages: Created a page for each of 10 metro Atlanta counties. Ensured readers received the latest news in their neighborhood. </li></ul><ul><li>See example </li></ul>Back to Home
  7. 7. PROJECT MANAGEMENT <ul><li>War in Georgia: Coordinated production of an online presentation of the Civil War’s Atlanta Campaign and Sherman’s March to the Sea. Project featured maps, music, photos of generals, period photography and historical explainers. </li></ul><ul><li>See interactive </li></ul>Back to Home
  8. 8. DEADLINE PERFORMANCE <ul><li>2008 elections: Worked with other departments on plans, interactivity and page design for primaries and general election. Results were fastest-ever reported on Presentation included automated interactive maps, columnist updates and polls on selected issues. </li></ul>Back to Home
  9. 9. DEADLINE PERFORMANCE <ul><li>Atlanta Journal-Constitution ( Organized and coordinated home page presentation of Brian Nichols’ courthouse shooting spree in Atlanta. Page garnered 1 million page views in a single day, with millions more over the days leading to his arrest. </li></ul>Back to Home
  10. 10. DEADLINE PERFORMANCE <ul><li>Downtown Atlanta tornado: Reported from the scene in March 2008, filed updates and supervised presentation on home page. </li></ul><ul><li>Dramatic rescue: When a Atlanta firefighter plucked a crane operator to safety during an extensive fire, I was on site, phoning in constant updates. </li></ul>Back to Home
  11. 11. DEADLINE PERFORMANCE <ul><li>Shocking murder: Edited multiple articles after the sheriff-elect was assassinated in DeKalb County, Ga. (2001) </li></ul><ul><li>Gold Club: Posted updates and verdict in lurid federal trial against strip club associates. </li></ul><ul><ul><ul><li>Runaway Bride : Wrote article and posted overnight updates from home when Jennifer Wilbanks surfaced in Arizona on a Saturday. </li></ul></ul></ul>Back to Home
  12. 12. INTERACTIVITY <ul><li>Before Twitter: When a security breach shut down Atlanta’s airport, asked travelers around country to submit updates on the ripple effect. Received e-mails that were posted online. </li></ul><ul><li>Read about award </li></ul>Back to Home
  13. 13. INTERACTIVITY <ul><li>Criminal Einsteins: Created this popular blog featuring crime-fighting advice, news and humor from an Atlanta area police officer. </li></ul><ul><li>See the Blog </li></ul>Back to Home
  14. 14. INTERACTIVITY <ul><li>Community Vents: readers have been sounding off for years. Created a Vent for each metro county, bringing in millions of extra page views. </li></ul><ul><li>See sample Vent </li></ul>Back to Home
  15. 15. INTERACTIVITY <ul><li>Speed racers: Generated thousands of reader photos from a wide array of topics, including Cub Scouts’ Pinewood Derby, Halloween pumpkins, holiday decorations and stormy weather. </li></ul>Back to Home
  16. 16. WRITING <ul><li>Fried chicken: Was famed Confederate general the first to serve up a platter at a restaurant? See article </li></ul><ul><li>Shall we dance? How my wife’s chance dance (with a stranger) in Rome got me up on my feet. See article </li></ul><ul><li>Tradition! I learned a valuable and personal lesson one Thanksgiving. See article </li></ul>Back to Home
  17. 17. RESULTS <ul><li>I began working with in 2000, when site views were 20 million a month. In 2009, site views were at 110 million monthly. I am proud to be a part of teams that expect and deliver excellence. My focus is always meeting customer and constituent expectations. </li></ul>Back to Home