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Will O'Brien Startup Corner - SEO And Social Media
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Will O'Brien Startup Corner - SEO And Social Media

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With limited resources for paid search and other costly marketing techniques, an early stage internet company can build organic traffic through SEO and social marketing. …

With limited resources for paid search and other costly marketing techniques, an early stage internet company can build organic traffic through SEO and social marketing.

This presentation gives best practices for these approaches.

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  • 1. Startup Corner SEO and Social Media February 22, 2009 Will O’Brien (will@hiscatalog.com) Copyright © 2009 Will O'Brien (willobrien.wordpress.com)
  • 2. Overview Web startups will struggle as we continue to face challenging economic times. There are fewer sources of capital and more risk is pushed onto the entrepreneur. With limited resources for paid search and other costly marketing techniques, an early stage internet company can build organic traffic through SEO and social marketing. This presentation gives best practices for these approaches. 2 Copyright © 2009 Will O'Brien (willobrien.wordpress.com)
  • 3. About The Author Will O’Brien (will@hiscatalog.com) Startup founder, casual filmmaker and general optimist Blog: willobrien.wordpress.com; Twitter: @willobrien Education: MIT Sloan MBA and Harvard University Computer Science Work: Founder of His Catalog (hiscatalog.com) • Eliminate the hassle of shopping for men’s clothing • Get recommendations based on your personal preferences • Read advice on what to wear from real expert stylists • Visually build outfits with clothes from your favorite brands hiscatalog.com 3 Copyright © 2009 Will O'Brien (willobrien.wordpress.com)
  • 4. SEO and Social Media How To Build An Organic Following Online Copyright © 2009 Will O'Brien 4 (willobrien.wordpress.com)
  • 5. There Are 3 Sources Of Inbound Marketing; You Have Greatest Control Over SEO And Social Media† Slide Originally by HubSpot † 5 Copyright © 2009 Will O'Brien (willobrien.wordpress.com)
  • 6. SEO 101 – Understand The Impact Of Being A Top Organic Result (Golden Triangle Statistics)† 85% click on “natural” (unpaid) results 72% of searchers click on the first link of interest 25.5% read all listings first, then decide Position 7-10 in natural listings = top 4 PPC slots on the right hand side Data from Range Online Media † 6 Copyright © 2009 Will O'Brien (willobrien.wordpress.com)
  • 7. Building SEO Strength Takes Time; Focus Your Energies On The Key Drivers For SEO Continuous generation of original content Keyword-rich URLs (e.g., http://hiscatalog.com/style-advice/outfits/64-warm-weather-cocktail-party) Unique page titles and descriptions Sitemap XML listing of all pages on your site Don’t forget to sitemap your blog! Links from sites with more PageRank than yours Press coverage Comment in other blogs and sites Social media sites 7 Copyright © 2009 Will O'Brien (willobrien.wordpress.com)
  • 8. Take Advantage Of Social Media – Promote New Content To Social Channels On A Regular Basis 8 Copyright © 2009 Will O'Brien (willobrien.wordpress.com)
  • 9. Lessons Learned From Building His Catalog : Don’t Expect SEO to Be Automatic Bake SEO into the DNA of your product .. Early It takes a while for Google to index your site Sitemaps and URL structure are critical Allow users to share your content and promote your brand Use tools like on content pages Build buzz on Twitter and Facebook! Tweet regular updates and follow tweeple in your industry Build a Facebook product page and syndicate your blog 9 Copyright © 2009 Will O'Brien (willobrien.wordpress.com)
  • 10. Tools and Resources Books Website Grader Webinars SEO Starter Guide Google Analytics Larry Weber, Marketing to the Social Web Webmaster Tools Email lists, forums, friends 10 Copyright © 2009 Will O'Brien (willobrien.wordpress.com)

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