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Changes

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  • 1. Changes What is changing and why it matters. Will Murphy November 2008 TomorrowsTrends.com/ WillMurphy.net
  • 2. DISCLAIMER This is a presentation of my thoughts. Any viewpoint or information you may infer from this presentation does not represent the views of any company I work for, consult for, or own. Ok, let’s all just relax.
  • 3. CHANGE = OPPORTUNITIES
  • 4. CH-CH-CH CHANGES
  • 5. Connect and Collaborate The way we relate to each other is changing. People have an innate need to connect, collaborate. Collaborate each other... and with your customers. Or, maybe you allow your customers to collaborate with each other, Physically and virtually Flickr Photo Credit: russbrady22
  • 6. Happiness The way we understand our brains is changing. The way we learn what customers want is changing. Our brains are bad at predicting what will make us happy. Think about what your customers are not asking for. People don’t always know what they want. Experiences are what we crave. Flickr Photo Credit: szlea
  • 7. Authenticity is Appreciated What is expected of us is changing. Flickr Photo Credit: kid.mercury Well, it is not the only thing, but it is important. Connectedness requires trust and transparency.
  • 8. New Way to Work The way we work is changing. Creativity is a competitive advantage. Fewer boundaries, more hats “T” shaped skill-set New generations Will Techno-Innovator-Designer- Marketing-Creative-Socio- Analytical-Person
  • 9. Global Global economic power is changing. Lifestyles and demographics are changing. The way we live could be changing. Big countries are joining the party. Flickr Photo Credit: Norman B. Leventhal Map Center at the BPL
  • 10. Execute What it means to be “done” is changing. Our tools are changing. An idea is just an idea. Get something in front of a customer. BETA Be iterative Platform products Whole life-cycle is the product. Flickr Photo Credit: srqpix Use technology as a lever.
  • 11. Sustainability How we manage our resources is changing. Understanding the whole picture Understanding opportunities and limits ENERGY CLEAN TECH
  • 12. What are the big trends? Short Term Globalization Financial Stability Sustainability/ Energy Windmill Flickr Photo Credit: NeoPixx Globe Flickr Photo Credit: CarbonNYC Chart Credit: IOUSATheMovie.com
  • 13. What are the big trends? Long Term Nanotech Robotics Biotech Web Advancements Extreme Longevity Smarter Things Artificial Intelligence Augmented Reality The Tech of Where Augmented Humans Flickr Photo Credit: k.tommy
  • 14. Books to Check Out