Why Social Media In Enterprises Just Is
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Why Social Media In Enterprises Just Is



A short and high-level overview on why social media inside the biggest organisations is utterly irresistable, including themes on the future ROI of such changes.

A short and high-level overview on why social media inside the biggest organisations is utterly irresistable, including themes on the future ROI of such changes.



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  • Un bon focus sur le rôle des réseaux (ou médias) sociaux dans les flux de communication des professionnels, toutes catégories confondues. Ainsi que sur les tendances à venir --et pourquoi.
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Why Social Media In Enterprises Just Is Why Social Media In Enterprises Just Is Presentation Transcript

    • social media in the
    • enterprise just *is*
    will mcinnes, nixonmcinnes www.nixonmcinnes.co.uk
  • To begin with, more attention was given to how social media was influencing the external communications environment A growing body of people are interested in how social media is changing the inside of big organisations (‘the enterprise’) This is variously referred to as social business, social business design, social media in the enterprise, and other such terms. This is our current perspective on where that’s all heading… background
  • While owl is wise, and eeyore pessimistic, pooh just is. In our view, conversation about whether social media will fit in the enterprise is slightly patronising and pointless - it is just happening, is irresistable and unstoppable… Hat tip ‘The Tao of Pooh’ View slide
  • ‘ The changes’ already exist in real world View slide
  • ‘ safe’ internal tools are failing
  • “ At first, Twitter can be overwhelming, but think of it as a river of data rushing past that I dip a cup into every once in a while”. - David Carr, NYT our future is flow-like* *(Hat tip to master flow thinker Stowe Boyd)
  • our faith is fuelled by real experiences confidential & successful! We’ve helped WWF UK pilot Yammer with success. We also run social media working groups inside several large enterprises - nurturing and supporting change.
  • “ We’re seeing all kinds of serendipitous connections across projects, cultures and time zones.” Brian Robins, chief marketing officer at SunGard commenting on the ROI of Yammer in his organisation (not a NixonMcInnes client) Image with thanks: http://www.flickr.com/photos/mdenie_ledna/3845162900/
  • (what ROI for serendipity?) Image with thanks http://www.flickr.com/photos/inti/3623527842/
  • Decentral The goal is self-organising, low-friction systems that get stuff done “ no one bee knows the overall state of the system” Hat tip The Social Insects Laboratory, University of Sussex Image with thanks: http://www.flickr.com/photos/versicolor/1880313854/
  • we see social blurring and reconnecting pathways inside ‘the enterprise’
  • social brings speed “ According to Boyd, decision-making occurs in a recurring cycle of observe-orient-decide-act. An entity (whether an individual or an organization) that can process this cycle quickly, observing and reacting to unfolding events more rapidly than an opponent, can thereby "get inside" the opponent's decision cycle and gain the advantage. Boyd emphasized that "the loop" is actually a set of interacting loops that are to be kept in continuous operation during combat.” - Wikipedia
  • Why don’t we create social games inside the enterprise? Toyota Prius drivers change their driving behaviour to ‘compete’ with the miles per gallon ‘score’ on the dashboard. Tom runs more because of the transparency and social effects his Nike + brings. Hat tip Russell Davies
  • “ hyperlinks subvert hierarchy” - cluetrain manifesto Images with thanks http://www.flickr.com/photos/polandeze/1312331939/ http://www.flickr.com/photos/haversack/200521089/ this is all irresistable!
    • Image with thanks http://www.flickr.com/photos/39242181@N00/111797197/
    • Suggested ROI themes:
    • speed
    • happiness & engagement
    • serendipity
  • Those are my thoughts: your mileage may vary :) our blog: www.nixonmcinnes.co.uk/knowledge our twitter: www.twitter.com/nixonmcinnes our ebooks: www.nixonmcinnes.co.uk/ebooks/ twitter.com/willmcinnes