Radical Futures for Social PR & Communications

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My talk on some of three important trends - Participation, Realtime and Communities - affecting PR and Communications in the age of the social web.

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  • These are the people we work with today – doing all of the good stuff you’d expect: helping them to develop strong relationships with communities online, and in doing so enhancing reputation and increasing visibility and relevance. Simples/.
  • But we have to think about the Future. If we don’t think about the future, then really we’re not thinking about the NOW. As futurist Alvin Toffler put it: “The future arrives too soon and in the wrong order” –
  • Crazy times.
  • The world is so radically changing. In politics, in business, in nature, in technology, in behaviour, in globalisation, in the economy, in society.
  • http://www.youtube.com/watch?feature=player_embedded&v=ive3vXv-XRkOLD SPICE RESPONSES objective: revitalise ‘old’ brand perception and generate new generation of customers Personal response videos from iconic figure – the old spice guy- by pulling in real time q’s from FB, twitter and redditOver 6 million views, old spice guy becomes cultural phenomenon- attracting new generation of fans and reviving brand.
  • http://www.flickr.com/photos/worldeconomicforum/3488061345/sizes/l/
  • “95% of the time, the solver wouldn’t have been hired by the sponsor” – Alph Bingham, Innocentive.
  • nixonmcinnes.co.uk@nixonmcinnesRoss’ contact detail: ross.breadmore@nixonmcinnes.co.uk / 01273 764 024
  • http://www.flickr.com/photos/nigelfj/4128313901/sizes/z/in/photostream/
  • nixonmcinnes.co.uk@nixonmcinnesRoss’ contact detail: ross.breadmore@nixonmcinnes.co.uk / 01273 764 024
  • nixonmcinnes.co.uk@nixonmcinnesRoss’ contact detail: ross.breadmore@nixonmcinnes.co.uk / 01273 764 024
  • Describing the trend towards HappinessGNP seems like a ridiculous sledge-hammer measure of humanity’s progress – yet it is the measure of policySarkozy and Cameron are talking about National Happiness as new modelMappiness app, People’s Republic of Bhutan, Happy balls, time we spend at work and regrets of dying as examples
  • nixonmcinnes.co.uk@nixonmcinnesRoss’ contact detail: ross.breadmore@nixonmcinnes.co.uk / 01273 764 024
  • Radical Futures for Social PR & Communications

    1. 1. Radical futuresWill McInnes@willmcinnesNixonMcInnesSocial business pioneersPage 1 | Social Business Pioneers
    2. 2. Page 2 | Social Business Pioneers
    3. 3. Page 3 | Social Business PioneersPhoto by James Whatley - http://www.flickr.com/photos/whatleydude/6398892403/
    4. 4. Page 4 | Social Business Pioneers
    5. 5. Page 5 | Social Business PioneersBy NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
    6. 6. ParticipationPage 6 | Social Business Pioneers
    7. 7. Page 7 | Social Business Pioneers
    8. 8. Page 8 | Social Business Pioneers
    9. 9. Page 9 | Social Business Pioneers
    10. 10. “More than 50% of our product initiatives involve significant collaboration with innovators outside of P&G” – Bruce Brown, CTO, P&GPage 10 | Social Business Pioneers
    11. 11. Legal Client Brand/ PR advertising Digital Insight Engagement SMS“hyperlinks subvert hierarchy” HR Business teams– cluetrain manifesto, 1999 Nixon Customer Internal Other McInnes service comms AgencyPage 11 | Social Business Pioneers
    12. 12. • How will our next campaignreward dialogue?• How can we draw on thepower of collective action?• How can we „upgrade‟consumers into participants?Page 12 | Social Business Pioneers
    13. 13. RealtimePage 13 | Social Business Pioneers
    14. 14. “FENTON!”Page 14 | Social Business Pioneers
    15. 15. Page 15 | Social Business Pioneers
    16. 16. Page 16 | Social Business Pioneers
    17. 17. COMMAND OF NOW“Speed kills truth” –Chris LewisPage 17 | Social Business Pioneers
    18. 18. Page 18 | Social Business Pioneers
    19. 19. Page 19 | Social Business Pioneers
    20. 20. • What stops us moving atrealtime?• How do we stay on top ofwhat‟s happening as well asdoing the day job?• Have we stress-tested ourcrisis plan?Page 20 | Social Business Pioneers
    21. 21. CommunitiesPage 21 | Social Business Pioneers
    22. 22. “The future belongs to crowds” – Don DeliloPage 22 | Social Business Pioneers
    23. 23. $1.25 bnishPage 23 | Social Business Pioneers
    24. 24. Page 24 | Social Business Pioneers
    25. 25. Page 25 | Social Business Pioneers
    26. 26. Page 26 | Social Business Pioneers
    27. 27. Trusted spokespeoplePage 27 | Social Business Pioneers
    28. 28. Page 28 | Social Business Pioneers
    29. 29. Page 29 | Social Business Pioneers
    30. 30. • Which are the majorindependent communities forus?• Honestly, how well do we knowthem and their key members?• Have we evolved our roster ofofficial spokespeople?Page 30 | Social Business Pioneers
    31. 31. • Share of voice• Word of mouth• Resilience in hard times• Healthier reputationPage 31 | Social Business Pioneers
    32. 32. Say hello@willmcinneswill.mcinnes@nixonmcinnes.co.ukCurrently co-creating a book on this forpublication in 2012Page 32 | Social Business Pioneers

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