These are the people we work with today – doing all of the good stuff you’d expect: helping them to develop strong relationships with communities online, and in doing so enhancing reputation and increasing visibility and relevance. Simples/.
But we have to think about the Future. If we don’t think about the future, then really we’re not thinking about the NOW. As futurist Alvin Toffler put it: “The future arrives too soon and in the wrong order” –
The world is so radically changing. In politics, in business, in nature, in technology, in behaviour, in globalisation, in the economy, in society.
http://www.youtube.com/watch?feature=player_embedded&v=ive3vXv-XRkOLD SPICE RESPONSES objective: revitalise ‘old’ brand perception and generate new generation of customers Personal response videos from iconic figure – the old spice guy- by pulling in real time q’s from FB, twitter and redditOver 6 million views, old spice guy becomes cultural phenomenon- attracting new generation of fans and reviving brand.
Describing the trend towards HappinessGNP seems like a ridiculous sledge-hammer measure of humanity’s progress – yet it is the measure of policySarkozy and Cameron are talking about National Happiness as new modelMappiness app, People’s Republic of Bhutan, Happy balls, time we spend at work and regrets of dying as examples