Data and Democracy: the future of Internal Communications


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My keynote presentation at the Melcrum Summit 2013 on how visualizing powerful, human data will enable a new era of more democratic,better business.

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  • Great talk at the Melcrum summit last 15-16 Oct 2013, it was very inspiring.
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  • 35 mins,So we’re here to talk about the art and science of performance, and I would like to talk about the relationship between data, democracy and performance in the 21st century and how that might influence our dashboards of the future.
  • Consider the world we live in, and how it is changing. Geopolitical shifts, economic turbulence, environmental change. Education, politics, and of course, business.
  • A world being digitised, a world in flux, a world with deep seated and troubling issues. Where Education is being ipadded and new global political movements being networked. Think about something like Wikipedia or Google.
  • Technology is changing lives in ways that we only imagined through scifi. We wear and look at the world through new tools. Our young are growing up with entirely different expectations
  • It feels like we are accelerating into an environment where so many things are immediate, in realtime, or close. Can you identify with that?
  • We are reaching end times for Western affluence.the waking up from our collective illusions has barely begun. So this isn’t only about technology. This is also about a great shift in geopolitical power, in a shift in wealth and growth.
  • In this changing world, changing, new structures and organisations are emerging, like the Occupy movement – a movement which sprang up around the world, which barely coordinated, with little infrastructure and resources, impacted the global media agenda, giving us a raised awareness of concepts like the 99% and 1%.
  • But would you believe that the Occupy movement will soon have a debit card?! Launched from Occupy Cooperative Money, a financial services business born from the activist network…
  • Put together, it is easy to feel that we are on the high seas, and the huge waves are crashing around us. In internal comms, in our organisations, in our markets, in our personal lives. Great waves of change are crashing through our lives…
  • So where are we today, in internal comms? What is going on for us?
  • To find out where we are, we have to look back a little. Years ago a prophetic work called the cluetrain manifesto was born. It was incisive in how it saw that a networked world would change organisations
  • And we’re getting there – in some organisations, we now have freer, faster conversations happening at scale. Sometimes because the IT team just launched some tech, sometimes because the leader really believes in it, sometimes because you guys or other colleagues managed to get a project off the ground that has now caught on and has momentum of its own.
  • And in some, we are even seeing smarter ways of harnessing that collective intelligence – this is an IBM experiment to try out a Kickstarter-style platform internally.
  • But for many organisations, all of this is still a dream, or a nightmare. Getting started is proving to be really hard.
  • So why is all this conversation and chatter a good thing? Lencioni says that the challenges and conflict that come with real dialogue are crucial to achieving trust, buy-in, accountability and therefore high performance. From an internal comms perspective, we need these conversations to include negativity and friction…
  • It is also a good thing because, as internal communicators, we need to be conscious that lines blurring and the old structures are going to break down and evolve. These platforms allow the organisation to communicate with itself. Let’s look at some examples.
  • It feels like we are accelerating into an environment where so many things are immediate, in realtime, or close. Can you identify with that?
  • So what measures show engagement in a business like this, are meaningful and important to track in this environment?
  • and nearly 20 percent looking for internal information or tracking down colleagues who can help with specific tasks.” People say Facebook might be a distraction What about all the meaningless email?!
  • People are
  • The democratising power of data… sow the seed.
  • For me, organisational democracy is about the distribution of decision making power to the places where it needs to happen. It isn’t that every person votes on every issue. It isn’t necessarily that the CEO is voted in like a Prime Minister or President. It is about real empowerment. So how can we help more of that happen in our organisations, through the power of data?
  • The data on here empowers emergency workers and helpers to solve problems in crisis situations.
  • Anecdotes from both Telegraph and about WWF with a visualization dashboard.
  • This data provides raised self-awareness, as well as personal and leadership accountability.
  • The link between data and democracy… What will it be like when there are more transparent records of the decisions leadership have made? Will that be a good thing? Will it be a bad thing? Is it going to happen?
  • After all, why do people work in your organisation? Yes, they want to work and they need money to live, but is what motivates them to make shareholders richer? That’s not what the academic research suggests…
  • So ultimately, what is the role of internal comms – is it to communicate, or is it to get the results that come with great communication. Is it to motivate? These are the things that motivate us. Think about what motivates you. These are dynamic, and shift in each situation and moment. But these are what really make us tick.
  • What do you find yourself being asked to do? What is your focus day to day? What are the measures of success? Yet, when you know you’ve had a great day or great project, what is it that you accomplished? However you came to be in internal comms, I bet it wasn’t to XYZ.
  • Imagine the world our children will inherit. Our grandchildren.These are my kids running free in rural France.What will internal comms be like in the organisations and work patterns they find themselves in, or even create for themselves?How will our roles, here today, shift over time, to meet the needs of a world that is hurtling into a different frame, a different space?Imagine what you can do if you set yourself free from what IC always has been, and let yourself and your colleagues do the work that really needs to be done.Imagine that.
  • Data and Democracy: the future of Internal Communications

    1. 1. Superfusing the power of data and democracy @willmcinnes Page 1 | Social Business Pioneers
    2. 2. Page 2 | Social Business Pioneers
    3. 3. We are a social business consultancy We help our clients thrive through digital disruption, in two ways: Social media strategy and implementation Page 3 | Social Business Pioneers Digital transformation programmes
    4. 4. Page 4 | Social Business Pioneers
    5. 5. Page 5 | Social Business Pioneers By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
    6. 6. Page 6 | Social Business Pioneers By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
    7. 7. Page 7 | Social Business Pioneers
    8. 8. Page 8 | Social Business Pioneers
    9. 9. “We are reaching end times for Western affluence.” Page 9 | Social Business Pioneers
    10. 10. Page 10 | Social Business Pioneers
    11. 11. Page 11 | Social Business Pioneers
    12. 12. Page 12 | Social Business Pioneers Mickey Smith „Dark side of the lense‟ on Vimeo.
    13. 13. So where are we? Social business Page 13 | Social Business Pioneers
    14. 14. Intro @willmcinnes Page 14 | Social Business Pioneers
    15. 15. Dialogue platforms 1 (yammer) Page 15 | Social Business Pioneers
    16. 16. Page 16 | Social Business Pioneers
    17. 17. Intro @willmcinnes Page 17 | Social Business Pioneers
    18. 18. Intro @willmcinnes “It's as simple as this. When people don't unload their opinions and feel like they've been listened to, they won't really get on board.” - Lencioni, The Five Dysfunctions of a Team Page 18 | Social Business Pioneers
    19. 19. Page 19 | Social Business Pioneers
    20. 20. Page 20 | Social Business Pioneers
    21. 21. Giff Gaff Page 21 | Social Business Pioneers
    22. 22. How is data evolving? Page 22 | Social Business Pioneers
    23. 23. To see patterns in the data, we have to think about context.. Page 23 | Social Business Pioneers
    24. 24. How is data evolving? How are organisations evolving? Page 24 | Social Business Pioneers
    25. 25. Mobile + cloud = work from anywhere Page 25 | Social Business Pioneers
    26. 26. Page 26 | Social Business Pioneers
    27. 27. Structures “We‟ve been boss-free since 1996” Revenues: billions Employees: hundreds Org charts: none Page 27 | Social Business Pioneers
    28. 28. “The average interaction worker spends an estimated 28 percent of the work week managing e-mail” - McKinsey Global Institute Page 28 | Social Business Pioneers
    29. 29. People are more distributed: globally; WFH; in and outside the formal organisation. Page 29 | Social Business Pioneers
    30. 30. Oh. And there are few hiding places left. Page 30 | Social Business Pioneers
    31. 31. So how does data fuse with democracy? How can it help? Page 31 | Social Business Pioneers
    32. 32. Ushaidi Page 32 | Social Business Pioneers
    33. 33. Empowering & encouraging smart decisions Page 33 | Social Business Pioneers
    34. 34. The power of transparency for businesses Page 34 | Social Business Pioneers
    35. 35. „Information radiators‟ Page 35 | Social Business Pioneers
    36. 36. Or data about decisions. All of this powers democracy. Page 36 | Social Business Pioneers
    37. 37. “Making shareholder enrichment the basis of an economy is probably an idea that belongs up there with Cheez Whiz and Donald Trump's hair.” - UmairHaque Page 37 | Social Business Pioneers
    38. 38. • Acceptance • Accept • Curiosity • Eating • Family •Honour • Idealism • Independence • Order Page 38 | Social Business Pioneers • Physical activity • Power • Romance • Saving • Social contact • Social status • Tranquility • Vengeance
    39. 39. Yet today, we do care about in Internal Comms? IT manager Page 39 | Social Business Pioneers
    40. 40. So what will be in your dashboard? Page 40 | Social Business Pioneers
    41. 41. Crucial new element in your dashboard? messages 1. Leadership 2. 3. 4. 5. 6. Key financial data Customer data Organisational news Employee engagement data Ideas and suggestions Page 41 | Social Business Pioneers
    42. 42. Page 42 | Social Business Pioneers
    43. 43. Imagine. Intro @willmcinnes Page 43 | Social Business Pioneers
    44. 44. Let’s make it happen. (November 8th) @willmcinnes Page 44 | Social Business Pioneers