Culture Shock, AISEC Moscow


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A presentation on how radical business can help solve the great problems of our time based on my book Culture Shock -
Delivered in Moscow to 800 mad ambitious AISEC students.

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  • Help large organisations create better relationships with the people that matterWe do this by helping them to become more digital and more socialUsually around strategy, innovation and changeWe call this SOCIAL BUSINESS
  • Or another a different question “what did you do in the war, Daddy?”.
  • Martin Röll -
  • Simon Kuznets, the inventor of the concept of the GDP, notes in his very first report to the US Congress in 1934:...the welfare of a nation [can] scarcely be inferred from a measure of national income...
  • According to political theorist Oskar Niedermayer, the party sees itself as part of an international movement to shape with their term of "digital revolution" which is a circumscription for the transition into information society. With their focus on freedom in the net and their fight against government regulations of this sphere, they hit the nerve especially of the younger generation. Even if the network policy is the core identity of the party, it is now more than just a advocacy party of "digital natives" and characterizes itself as a social-liberal-progressive.[4
  • Talk about how the 21st century is going to be vastly different than 20thHow – amidst the meltdown, where we don’t trust traditional trustworthy people/orgs – people are gravitating towards MeaningVolunteering is up, Gen Y are an empowered, picky workforce, CSR is seen as ‘marketing’A new kind of org focused on creating meaning and reaching higher purpose, AND profits
  • Intrinsic motivation and the 16 basic desires theoryStarting from studies involving more than 6,000 people, Professor Steven Reiss has proposed a theory that found 16 basic desires that guide nearly all human behavior. The 16 basic desires that motivate our actions and define our personalities as:Acceptance, the need for approvalCuriosity, the need to learnEating, the need for foodFamily, the need to raise childrenHonor, the need to be loyal to the traditional values of one's clan/ethnic groupIdealism, the need for social justiceIndependence, the need for individualityOrder, the need for organized, stable, predictable environmentsPhysical activity, the need for exercisePower, the need for influence of willRomance, the need for sexSaving, the need to collectSocial contact, the need for friends (peer relationships)Social status, the need for social standing/importanceTranquility, the need to be safeVengeance, the need to strike back/to win
  • Empathy Listening & dialogue Purpose
  • By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew).[see page for license], via Wikimedia Commons
  • Or another a different question “what did you do in the war, Daddy?”.
  • Or another a different question “what did you do in the war, Daddy?”.
  •’ contact detail: / 01273 764 024
  • Culture Shock, AISEC Moscow

    1. Once in a lifetime.Now.@willmcinnesPage 1 | Social Business Pioneers
    2. Page 2 | Social Business Pioneers
    3. Page 3 | Social Business Pioneers
    4. These are my two boys playing in rural France Intro @willmcinnesPage 4 | Social Business Pioneers
    5. At his leaving assembly, my older boyJack and his friends sang “What haveyou done today to make you feelproud?”. That got me. Intro @willmcinnesPage 5 | Social Business Pioneers
    6. Intro So when I think about business, about how it extracts from us and the world, I wonder how many of us do stuff we can be PROUD of.By the champ User:Martinroell [CC-BY-SA-2.5 (], via Wikimedia Commons Page 6 | Social Business Pioneers
    7. • Edelman trust barometerWe don‟t trust leaders any more. Wetrust people like us. Page 7 | Social Business Pioneers
    8. The world is volatile, and needs new approaches to solve new problems. Page 8 | Social Business Pioneers
    9. So do we fundamentally CHANGEbusiness, or do we just put lipstick onthe pig? Page 9 | Social Business Pioneers
    10. Change is happening. This is growing. It is becoming a tidal wave…Mickey Smith Socialside of the Pioneers Vimeo. Page 10 | „Dark Business lense‟ on
    11. hese two books inspired me about a ferent way. READ THEM! Page 11 | Social Business Pioneers
    12. So I wrote my own bookabout the companiespioneering new ways, totry and inspire others. Page 12 | Social Business Pioneers
    13. 1. Purpose & Meaning 2. Democracy & Empowerment 3. Progressive People 4. Conscious Leadership 5. Organisational Openness 6. Change Velocity 7. Tech DNA 8. Fair FinancesPage 13 | Social Business Pioneers
    14. Here are somesnippets…Chapter 1.Purpose & MeaningPage 14 | Social Business Pioneers
    15. “Making shareholder enrichment the basis of aneconomy is probably an idea that belongs upthere with Cheez Whiz and Donald Trumps hair.”- UmairHaquePage 15 | Social Business Pioneers
    16. inventor of GDP warned against using it tomeasure the welfare of a nation. Yet we do.Bhutan measure happiness. Danish peoplerank highly in wellbeing surveys. Page 16 | Social Business Pioneers
    17. So I argue that whatevery business needs is Introa „Purpose ofSignificance‟ @willmcinnesPage 17 | Social Business Pioneers
    18. The New NordicCuisine has hugecontagious purposePage 18 | Social Business Pioneers
    19. Grameen really makes adifferencePage 19 | Social Business Pioneers
    20. A student-driven organisationwith huge purpose: “Peace andfulfilment of human kind‟spotential”Page 20 | Social Business Pioneers
    21. Chapter 3.Progressive PeoplePage 21 | Social Business Pioneers
    22. • Acceptance • Physical activity• Curiosity • Power• Eating • Romance• Family • Saving•Honour • Social contact• Idealism • Social status• Independence • Tranquility• Order • Vengeance 16 Basic Desires – Professor S. ReissThe 22 | Social Business Pioneers Page
    23. Zappos gets intrinsicmotivation – theycelebrate weirdness,„family‟, personaldevelopment. No BS. Page 23 | Social Business Pioneers
    24. Gore limits to 200 people per building to build strong human relationships. Leadership is instead defined by „Followership‟ – people have to want to follow you as a leader Page 24 | Social Business Pioneers
    25. At NixonMcInnes we measurehappiness at work with tennis ballsevery day. Page 25 | Social Business Pioneers
    26. We‟re prototyping digital ways to dothis. We‟d like to see globalcompanies doing this every day. Page 26 | Social Business Pioneers
    27. Chapter 4.LeadershipPage 27 | Social Business Pioneers
    28. These guys are yesterday‟sCEOs. Where‟s the diversity?Page 28 | Social Business Pioneers
    29. Despite a radically different world,most businesses are still organised asif we‟re in the 1950s. Pyramids in thesand. Page 29 | Social Business Pioneers
    30. In a networked world, Leadership is now FollowershipPage 30 | Social Business Pioneers
    31. Your questions: Where will I lead? How will I lead?Page 31 | Social Business Pioneers
    32. We have huge problems to solve Page 32 | Social Business PioneersBy NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
    33. “What did you do to make the world better, Daddy?” Intro What will I say? What will I do? @willmcinnesPage 33 | Social Business Pioneers
    34. What did you do to make the world better, future leaders? Intro @willmcinnesPage 34 | Social Business Pioneers
    35. Never give up.@willmcinnesMore in Culture ShockPage 35 | Social Business Pioneers