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Social storage drive s talesapp_20121030_simple



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  • Instant backup..
  • Backup하기 귀찮다…(일일이 백업하기 귀찮다..)인터넷 연결되야지만 가능하다  여행시에 인터넷이 안되거나 느리거나 비싸거나…케이블 챙기기 힘들다…돈..Angelists…
  • 케이블사용하지 않는다아이폰..시장성Trends of behaviorFuture behavior..US co-founderViral marketing..Identify what problem you solve.Get real feedbacks from users.Estimating..Angel investors..
  • Problem fixed: size, network speed, teathering
  • Smile pictures
  • Smile pictures
  • Facebook을 통해서 Posting한 이미지는 퀄리티가 떨어지기 때문에, 실시간으로 사용자의 허락하에 원본 이미지를 쉐어하는 기능 제공(Premium 버전???)벤처…엔젤투자…1년 안에..
  • 기존 클라우드는 장점이 있지만, 단점 – 불안하고.. 해킹에 취약하고…미국은 여성들이 먼저 adaptation을 하는 경우가 많고, 트렌드에 오히려 민감하다…기존의 유저를 쉽게 접근하도록 한다… (기존의 마켓을 몇% 가져온다..)Only 4% users2009년도 하반에 스티브잡스가 9 digit에 드랍박스를 사려고 했음.2012년 Tech
  • 너무 개발 위주임… 
  • 코스트 매출 테이블…AgencyiPhone (Fiksu) podcast  ROI, Youtube…  드랍박스보다 우리가 좋다.. Dropbox… 키워드를 싸게… longtaildropboxaltanative…Long tail… air sharing sucksAd words 를 통해 등록…High Quality 사진을 FB을 통해 실시간 복사…
  • 1. Market.. Customer..2. Stage.. What.. Stage.. 3. Team – clear.. How many resources4. Patent – describe…5. Competitors… (differentiation)


  • 1. Creating most Intuitive AppsInstant Backup: Pictures and Videos Enlarge Your Software World For the best solution & business
  • 2. USER TREND www.talesapp.comSmartphone camera is substituting hand-heldcamera. Pros: Quality is satisfactory You don’t need to carry any camera. So many things to do – view, post, alter Cons: Smartphone backup is difficult than camera. Online backup service takes so long time.
  • 3. CUSTOMER ANALYSIS - TARGET USERS and ProblemsAnyone Who takes pictures+ in smart-phoneWho views pictures in laptop or PCTarget Seg. = women and kidsProblems and Needs to solvePeople hate backup but shouldFear about losing their images and videos.Too slow online backup.Painful cable.Lack of smart-phone space.People hate uploading their files.Accessibility from their laptop.
  • 4. SOLUTIONS www.talesapp.comDriveS is automatically copying images and videosfrom smartphone to PC instantly and incrementallywithout internet and cable for free. You’d be astonished what this app is done. Your photos will appear in your laptop automatically
  • 5. DEMO – Multiple Devices Interoperability Click for demonstration
  • 6. Technologies Accessible to your devicesPatent applied in Korea: 10-2012-0109675Preparing PCTKnowing each otherAutomatically
  • 7. TEAM Will Kim Founder, CEO Distributed Network Algorithm Expert Computer Science • Contributor of Global Standard : W3C(2), OMA(10) • R&D / Biz Leader: Mobile Network Game Platform (Playnet™): SKT($1.5Million), Samsung($150,000), PosData($450,000) • Lead: Personalization Menu System (WISE Menu) – no.1 carrier. • Lead: 3D Online Virtual Society (TTL Fingo) – no. 1 carrier • Lead: 2nd Online Book Store + Subway Logistics (  no. 3 shopping mall) • Developer community leader(+700,000) 700+ Q&As, 30+ Lectures • Microsoft MVP 2002(Asia), 2003(Global)
  • 8. TEAM Seung Joo Cha (NeoMinky) DriveS Developer Pattern Recognition & Network Specialist. developing DriveS PC Client, Windows Mobile Client Develop: Xdrive for Music: Music Video Streaming Solution Develop: Xdrive Client Server Version like Dropbox (2008) Develop: Video Recognition Algorithm Develop: Speech Recognition Algorithm Develop: Online Payment Solution Developer community leader (+700,000 developers) Microsoft MVP 2002(asia), 2003-2004(global) YoungGyu Shin DriveS Developer Develop: Virtual Reality Server Platform Develop: OpenCV for Mac. Develop: WAP Gateway
  • 9. Products www.talesapp.comFree Ad-supported version for Backup provides the perfect personal storage. pops up the new pictures in your laptop. enables incremental backup. supports faster than cloud (over 2Mbps). solves lack of space in smartphone.Premium version: no Ads ($2.99~$9.88)Organic Traffic: invite 10, then no ads
  • 10. MARKET ANALYSIS500 million personal storage subscriptions areexpected in 2012.2011 - 300 M2017 – 1.3 BIncrease of 25% per yr.
  • 11. COMPETITORS – no app like this• Actually No Competitors like this• iTunes backup is not clear iTunes• Android apps are hard to use.• Mozy comes free with limited 2GB, Carboniteprovides the free 15-day trial. Android Default Mozy 2G Free Carbonite Backup MyBackup Acquired by EMC SeriesD $20M Manual App for $76M Nasdaq: CARB Setting 15 steps 2010-0-7 2011-08
  • 12. BUSINESS PLAN – Phase I, II, III• 2nd Step: Online backup integration• 3rd Step: Open APIs 1st Year Self Service 2nd Year 2 and more for Consortiums contingenc 3rd Year e.g. Mozy, y Carbonite & profit App App App Instant Backup Backup Services Auto Caching Integration Open APIs File System Virtualization uPnP Intelligent Dynamic Network Among Devices Android, iOS, Windows, OSX, Linux, other platforms
  • 13. RAISE: US HQ and South Korea RND Assumptions: Organic traffic: every month 10%$ 1 Million Paid traffic: 10,000, $4.99 in 3 years, 3.6 Million premium users will be estimated. Ad-support Premium Break version version Even 1 2 3 4 5 6 7 9 12 16 24 36Korean Engineering 30 30 30 30 30 Logics 30 30 30 30 46 54 66hireUS UI/UX, PM - Korean Engineer: Android 1,40 40 OSX1, Windows1,76 40 40 40 40 40 40 iOS1, 40 56 64 Server2, CEO1User Acquisition & - US UI/UX40 PM 1 30 30 40 40 30 46 54 66 1, 30 40 40Marketing cost - User Acquisition Cost: 4$ per user 20 including Organic 26 Traffic 46US HQ & General 20 20 20 20 20 20 20 20 34CostRevenue -0Only phase I revenue 0 0 0 0 0 33 109 255 526 1.5M 5.8MProfit acc. -130 -260 -390 -510 -630 -750 -847 -928 -679 313 7M 46M
  • 14. Mentos Greg Moon CEO of SoftBank Vetures Doug Lee Technical Staff Achievements at Applied Materials Boram Lee• TOP 5 in 22 teams in GMIC-SV App Audition. Chartboost• Top 3 Younoodle Pitch day from David Lee, Mary Min Brian Bonwoong Koo(Formation8), Riddhi Mittal(Mohr Davidow Ventures) CEO of Second Wave Games