Transcript of "Who would be the audience for your media product?"
Who Would Be The Audience For Your Media Product? • My film belongs to the genre social realism. • The demographic that consume this genre is less mainstream than a Hollywood audience. They can be deemed more intellectual and artistically minded. My research found that 30% of people know about the social realism genre, but only 10% enjoyed it.
Theatrical • Cinemas such as: Arnolfini, The National Film Theatre, Cornerhouse, and Picturehouse screen social realism films. These cinemas are based around Britain, with the Arnolfini being in Bristol, and Cornerhouse being in Manchester, and many others being based around London.• In an average cinema week many cinemas are screening social realism films, such as Tyrannosaur. These cinemas include Cineworld, Arts Picturehouses, and Odeon. Certain Odeons are renowned for showing independent and social realism films, whereas all Arts Picturehouses screen • We know that the demographic that visits venues where social realism films are social realism films. screened are more intellectual and artistically minded, rather than the more mainstream Cinemas like Vue do not Hollywood audience. We know this from the way the cinemas that screen social show social realism films as they cater more for the realism films present themselves, formally with a serious interest in film. 16-25 and the mainstream wider audience who enjoy Hollywood films.
Online My audience can be found consuming social realism products on such websites as LoveFilm and Netflix. These websites cater mostly to the mainstream audience, but also offer a wide range of films, such as: British Social Realism. There are specific groups on LoveFilm that discuss films, specifically Social Realism films. This group In LoveFilm individuals can get films represents the demographic of the interested, sent to them via mail, as well as being serious film watcher that go on these sites. able to watch films online. Individuals can read reviews for films written by members of the site, and experts. This LoveFilm and Netflix show social realism films, and website is aiming itself towards the help people find and consume them. demographic which enjoy watching films, as well as are interested in different films.
Characterisation and exploration of themes are more important to the viewers of social realism than plot. Online websites such as: IMDB, MUBI, and LoveFilm show social realism films, and help people find and consume them. Individuals can become members of IMDB and discuss films with other users, as well as read reviews from users and experts. However, it is rare to watch a film on IMDB, although you can. The website focuses more on the discussion of movies. Therefore, the viewer the platform is designed for must be knowledgeable about the kind of films they are researching.The viewers online seem to know about the actorsand the directors, as well as their previous works.This shows that they have an interest in socialrealism films, and research them. Therefore, theyhave a commitment to social realism films. that both users and non- This shows users of the social realism genre consume social realism films online. However, more users than non-users. Also, the users seem to be more knowledgable about social realism films compared to the non-users.
In MUBI individuals canYou can gather become members, andinformation about films, discuss social realismand watch them online. films with otherThis website is aimed atthe individual who is members in discussionserious, and interested rooms, and forums.about film.
Individuals on MUBI have knowledge of films, and their directors and actors.They are intelligent and have a clear understanding of what they are talking abou Individuals follow directors and actors, and therefore can easily recall their films and have prior knowledge about them to share with others.
TelevisionBBC TWO programmed 7 weeks of films. Each week was a different genre, for example:Week 1 Thriller. Social Realism was week 3. The fact that a only 1 week was devoted to 1 genre suggests that BBC TWO wasn’t trying particularly hard to attract any type of specific audience. Therefore, there’s a possibility users of the social realism genre will come across this and watch some films. However, it’s more likely non-users will be watching these films.
Television: BBC FOUR BBC Four are permitted to show a variety of programmes, and premier 20 international films each year. This is unlike mainstream channels. The genre’s of the programmes BBC Four show are of the genres of drama, and comedy, and current affairs... Therefore, the demographic they are aiming their programmes at is closer to that of the demographic for social realism films; they are intellectual and more artistically minded.
Television: FILM 4 Presently FILM4 broadcasts a lot of mainstream Hollywood movies. Also, he channel frequently has themed nights or seasons during which a variety of films centred around one genre, director or actor are shown. Channel 4 also owns a film production company, FILM4 Productions, it shows many of its in- house productions. Therefore, the demographic the channel aims at are a mixture of non-users and users of the social realism genre.
Radio• BBC RADIO 3 explores the social realism genre.• We know that the audience demographic for this station is intellectual and artistically minded because the station also explores Arts, Culture & the Media.This station does adaptations of such plays and films as: Look Back in Anger. Radio3’s demographic is of an older age. ‘Radio 3 is greatly valued by a relatively small but loyal audience who appreciate its intelligent, thoughtful and committed tone and content’.
• BBC RADIO 4 explores the social realism genre. The station doesn’t play music, but holds discussions, reviews and intelligent game shows. • BBC RADIO 4 also holds interviews with actors and director of such things as social realism films. For example: Olivia Colman was interviewed on her film Tyrannosaur. The radio station also helps hold screenings of social realism films.
Radio4 Demographic According to this the demographic for Radio4 are generally ‘Men’ aged ’65+’ with a social grade of ‘AB’. The Radio4 demographic is described as ‘intelligent’, who seek ‘programmes in many genres which inform, educate and entertain’. ‘A conservative, ageing, middle-class audience’ is a ‘perception among people who don’t listen to Radio 4’. Some view Radio 4 as not having ‘a target audience.’ This is an interesting view, and a valid one for some people.
The demographic for Radio 4 is ‘intelligent’. Radio 4 has a massive audience. Radio 4 has an olderaudience,of around 40 yearsand over. Radio 4’s audience is of a higher social class.
PrintSight and Sound is a film magazine that features social realismfilms. Each film gets a small paragraph summarising the film,and usually giving information on the director and actors. Somefeature films get more information.There are screen shots fromthe films and information surrounding them. Therefore, we can assume that the demographic who consume this magazine are serious, and interested about films, specifically social realism, and international films; less of a mainstream audience.
Sight & Sound give reviews on such social realism film as Fish Tank, as well as various otherDetailed reviews films like Space Chimps. Paragraph synopsises
Target Audience Research Research I collected demographic research by conducting a paper based questionnaire, and a discussion. The research was towards users and non-users of the social realism genre. I asked an even amount of: demographic segmentation, quantitative and qualitative questions (What area are you living in? What do you know already about the social realism genre? Do you find it easy to locate social realism films?). I also asked open questions and closed questions, for example: What do you study? and Why do you think independent films get less notice by the mainstream audience compared to Hollywood movies?, this lead to prolonged responses which i could then analyse.
This research tells me that the demographic which will consume my film is a mixture of users and non-usersof the social realism genre. I know that they are intellectual, and quite artistically minded, but are more usedto Hollywood films. However, they can appreciate different genres. They are interest in film, also.
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