1. Target Audience
2. 1. Please enter some basic details below
• By entering specific details, such as their address, I was able to gain insight into their regional identity. I
was able to come to the conclusion that all lived in ‘England’ around the area of ‘Surrey’, in ‘Banstead’,
‘London’. This shows me that my target audience are primarily in the London area of England.
2. How old are you?
The ages ran from 14-56. Therefore, the range of the ages is 42, and the average is 28.
This tells me that my target audience are primarily young adults.
3. • From this graph we can see that there is an even amount of males and
females. 50% males, and 50% females tells me that my target audience is a
mix of genders.Therefore, my film would do good to address issues that
affect both males and females.
4. • 33.33% answered saying they were at
work. On closer inspection I found
that this percentage counted for the
older members who my survey
• 16.67% answered saying they were at
secondary school. I found this
percentage to count for the younger
members who my survey reached.
• The last 50% said they were at
college. Therefore, they were
between the ages of 16-18.
• This showed me that my audience
are primarily young adults currently
partaking in college. However, there
is still an older and younger
5. • When asked
whether or not
they watched short
films I found that
they were split
down the middle, as
50% said they did,
and 50% answered
• This is interesting as
it seems I must
shape my short film
to be more
short film have been
in the past.
6. • 50% said they watched 1-3 hours of short films per week,
whereas 66.67% said they didn’t watch short film during
• However, I found that one person had chosen both
answers, so I took this to mean that when they do watch
short films in the week it is between 1-3 hours, but
sometimes they don’t watch short films in the week.
• In conclusion, the primary amount of time they spend
watching short films per week is 1-3 hours.
• For the people who answered yes to question 5, the primary
amount of short films consumed per week is 2-4.
7. • This question formulated an
interesting response.You can see
from the graph that 33.33%
consumed short films from DVDs,
50% from the internet, 16.67% at the
cinema, and 16.67% other. However,
no one said they consumed short film
• Comments for these answers were
given afterwards. People consuming
short films from the internet said it is
because ‘it’s quick’, another said that
‘some of the best short films i’ve
seen have been onYoutube’-this
response shows the individuals ability
to search and find short films
independently, but also the lack of
exploration, or the lack of knowledge,
of such sites asVimeo. People who
said they consume short films from
DVDs said ‘it’s the easiest’.
8. • 66.67% said they did prefer certain
genres, but 33.33% said they did not
hold preference.This shows that
double the amount of people who said
no said yes, telling me that my target
audience primarily have specific genres
they look out for.
• Preferences fell to : ‘action as they
keep my attention and always have
something going on in them’/‘comedies
and action’/‘comedy, because they
make me laugh which keeps me
interested. Drama because some
dramatic short films i’ve seen have had
great, realistic performances’/‘indie
films by up and coming young writers
and directors as they are usually
interesting and quirky’, and ‘anything
besides social realism’.
• This showed the diverseness amongst
the people, as some are more
mainstream viewers liking ‘comedies
and action’, and others are more indie’
viewers preferring ‘up and coming
young writers and directors’.
9. • Once again there was a 50/50
split, with 50% saying they
preferred certain issues and
themes, and 50% saying they
• One individual responded
saying: ‘I like themes thatI like themes that
address the issues withinaddress the issues within
society e.g. sexism,society e.g. sexism,
homophobia.These interesthomophobia.These interest
me because short films canme because short films can
address these in a way that aaddress these in a way that a
big audience could paybig audience could pay
attention to, and do it in suchattention to, and do it in such
a way that the audiencea way that the audience
realise the problems ofrealise the problems of
modern society.’modern society.’ AnotherAnother
stated that they likestated that they like ‘films‘films
which either make mewhich either make me
laugh/make me feel good orlaugh/make me feel good or
scare me.’scare me.’ And one lastAnd one last
person said that they likeperson said that they like
films which addressed issuesfilms which addressed issues
in anin an ‘eccentric way’.‘eccentric way’.
10. 11. Have you seen any of these short films?
• For this question I made a list of around 10 short films, and allowed the participants to answer either
yes or no to each short film, depending on whether or not they had seen it.
• The list of short films were as followed:About A Girl,The Most Beautiful Man In The World,Wasp,
Gasman, Nought, Black Button, ForThe Birds, Doodlebug, and The SheepThief.
• I found that nobody had seen any of the last five in the list, however, 1 in 6 had seen Gasman,Wasp.
The Most Beautiful Man In The World, and About A Girl.
• This tells me that the majority of the audience are not educated in short film.
11. 12.What other short films have you seen?
• There was a range of answers for this question. One said ‘Antonio’s
Breakfast’, another said ‘If Heterophobia Was Real’, and ‘The Tea Chronicles’.
A third person said they had seen ‘Asdf onYoutube’-this is a more
mainstream type short film for the more common audience ofYoutube,
showing this person’s lack of exploration towards indie films.A last person
stated they normally watch short film on ‘C4’ such as Wheels, and Amelia
• This tells me that although a large amount hadn’t seen such short realism
films as About A Girl, and Gasman, they had still watched short films.
12. 13. Out of the short films you have seen, which had the
biggest impact, and why?
• One individual stated that ‘Wasp’ had has the biggest impact on them because Andre Arnold ‘brings
something new with every single film she makes’, it was ‘original’, and ‘poetic’.This tells me that this
person is well educated as they are using a wide vocabulary, and know about the director.
• Another said ‘If Heterophobia Was Real because it makes you realise how harsh society is on
homosexual people, and heterophobia is just a made up concept. It made me realise even more than I
already had that the world we live in is full of inequality and it had a big impact on me in this way.’ I
can tell, by the use of such strong vocabulary as ‘harsh’, that they are passionate about these sort of
issues showing the ‘inequality’ in the world.
• In conclusion, there are well educated, and passionate members of the audience.
13. 14. How can the short form be added to or developed
to become more interesting to you?
• For this question I got a good variation of answers. One person stated that ‘Characterisation could be worked
on. Usually we are introduced to a most unimaginative cast of bland characters. I also think the working class
context so many of these films are set against are repetitive’. This tells me to work out a way for characterisation
to be developed over the short period of time available, and to be more ‘imaginative’ and socially diverse in my
class and statuses.
• There was an interesting answer that opened the issue of the lack of knowledge of short films in a mainstream
audience.They said that there should be ‘more advertisement’ for short films.Another also said that the they
should be ‘more accessible in main stream TV’. Therefore, the lack of advertisement for short films has meant the
lack of knowledge of their existence for mainstream audiences.
• Another answer stated that they would like more representation of ‘older people, but not pensioners’. This could
be addressing the lack of in-between in representation usually in these types of films, as there is normally either
young representation or old representation.
14. 15.What attracts you to short films already?
• There was a clear pattern within these answers, telling me that most were attracted to short films
because ‘they are short’. But also the ‘directors making the films’ sometime attract them, probably
because they have made other, good films.
• This tells me to keep my short film short enough to hold attention.
15. 16. Have you heard any of these short film-makers?
• For this question I gave a list of around 7 film-makers.These included: Brian Percival, Ridley Scott,
Christopher Nolan,Tom & Charles Guard, Lynne Ramsay, and Andrea Arnold.
• 1 in 6 had heard of Brian Percival,Andrea Arnold, and Lynne Ramsay, whereas the majority had heard
of Ridley Scott, and Christopher Nolan.
• This once again tells me of the lack of knowledge of short films and film-makers, as the more
mainstream film-makers like Christopher nolan are known by more than more independent film-
makers like Lynne Ramsay.