• Concrete model for describing success
– Reduce time to complete action?
– Ongoing user engagement?
• Give 30% to platform vendor?
– Give up 50% to retail today, maybe ok
– Give up 3% to CC today, maybe not
• Do you have the customer’s contact info?
• Let’s go build something!
• Need a dev team… tools… processes…
• Use mobile platform
vendor SDK & Language
• Full device integration
• Excellent CPU/GPU
• Hard to build
to target mobile browser
• No device integration
• Slow, inferior CPU/GPU
• Easy to build
Native App Store
• Subjective vs. Objective
– 10,000s of sprites, physics, more… many high
• Requires work
– Touch events, JS profiling
• Naïve implementations easy to screw up
– Use mobile appropriate JS frameworks
• Perf improvements help all targets
• Roll your
own, or use
KendoUI framework shown