Thailand	  	  Startup	  Ecosystem	  
What	  are	  you	  thinking	  of	  Thailand?	  Tourism	                Agriculture	             Car	  Industry	  
How	  about	  IT	  industry?	  
Agenda	     Sta?s?c	                         Key	  player	  in	  	                                    Startup	  Ecosystem	...
Sta?s?c	  
Internet	  Sta9s9c	  	                                Number	  of	  popula9on	  (2012	  Est.)	  :	  67,091,089	           ...
Facebook	  Sta9s9c	  	                                Total Facebook Users (Mar 2013)	  :	  18,202,320	                   ...
Mobile	  Sta9s9c	  	                                              	                                              	        ...
Mobile	  Non-­‐voice	  Revenue	                              Non	  voice	  revenue	  is	  growing	  up	                   ...
Mobile	  Sta9s9c	  	                       Forecast	  Number	  of	  Smartphone	  sales	  (2013):	  grow	  by	  110%,	  	  ...
Reducing	  digital	  divide	  and	  crea9ng	  new	  Business	  Opportunity	  
Key	  Player	         in	   Startup	  	  Ecosystem	  
Thailand	  Startup	  Ecosystem	     Venture	  Capital	     Incubator	     Training	     Knowledge	  Hub	     Co-­‐working	...
4	  business	  areas	  •    Ardent	  Ventures	  Makes	  early	  stage	  investments	  in	  high	  poten9al	  businesses	  ...
Payment	  Infrastructure	  
Credit	  Card	  Sta?s?c	                                  The	  total	  number	  of	  credit	  cards (Y2011)	  stood	  at	...
Number	  of	  Bank	  Account	                                                       No. of Bank Account                   ...
Payment	  Gateway/E	  wallet	  
Mobile	  Data	  Package	                             Volume-­‐based	  	                                                   ...
Mobile	  Data	  Package	  
Mobile	  Data	  Package	            Volume-­‐based	  	     Time-­‐based	  	  
Challenge	  in	  e-­‐Payment	            Infrastructure	  
Problem/Gaps	  Past	  few	  years……	                                     How	  to	  start	  my	  	                        ...
Problem/Gaps	  and	  what’s	  next	  Now	            The	  rising	  of	  startup	  community	  	  
hNp://www.ookbee.com	  
hNp://www.ookbee.com/	  
hNp://www.thevcgroup.com	  
•  Plajorm-­‐based	  business	  model	  •  The	  new	  cloud	  plajorm	  for	  Smart	     TVs,	  VoiP,	  healthcare	  solu...
hNp://builk.com	  
hNp://builk.com	  
B2B Applications                     (Web/Mobile)	                 Construction Information	Advertising             Resear...
hNp://www.computerlogy.com	  
hNp://web.socialenable.com	  
hNp://digio.co.th	  
Digio	   has	   successfully	   implemented	   the	   first	   ever	   mobile	  EMV-­‐cer9fied	  card	  payment	  plajorm	  ...
Summary	  •  More	  business	  opportunity	      –  The	  new	  3G	  spectrum	  2.1	  GHz	      –  Mobile	  operators	  cr...
Oranuch	  Lerdsuwankij	  Co-­‐founder	  of	  thumbsup.in.th	  Twier:	  @mimee	  Email	  :	  mimee@thumbsup.in.th	  Website...
 Startup asia thai_startup_eco_mimee_20130402
 Startup asia thai_startup_eco_mimee_20130402
 Startup asia thai_startup_eco_mimee_20130402
 Startup asia thai_startup_eco_mimee_20130402
 Startup asia thai_startup_eco_mimee_20130402
 Startup asia thai_startup_eco_mimee_20130402
 Startup asia thai_startup_eco_mimee_20130402
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Startup asia thai_startup_eco_mimee_20130402

  1. 1. Thailand    Startup  Ecosystem  
  2. 2. What  are  you  thinking  of  Thailand?  Tourism   Agriculture   Car  Industry  
  3. 3. How  about  IT  industry?  
  4. 4. Agenda   Sta?s?c   Key  player  in     Startup  Ecosystem   Payment   Interes?ng  Startups  Infrastructure  
  5. 5. Sta?s?c  
  6. 6. Internet  Sta9s9c     Number  of  popula9on  (2012  Est.)  :  67,091,089     Internet  Users  (2000)    :  2,300,000     Internet  Users  (June  2012)  :  20,100,000     Penetra9on  (%  Popula9on)  :  30%     Source:     hNp://www.internetworldstats.com   Na9onal  Sta9s9cal  Office  of  Thailand                  
  7. 7. Facebook  Sta9s9c     Total Facebook Users (Mar 2013)  :  18,202,320 Penetration of population : 27.13% Penetration of online population : 124.21%  
  8. 8. Mobile  Sta9s9c           Mobile     Q3/2012   Q3/2011     Users  (Sub.)   Sub.   YoY  (%)           Total   80,871,333   76,982,728   5.05%   Prepaid   71,917,217   69,163,728   3.98%   Postpaid   8,954,116   7,819,000   14.52%   Mobile  Market  Share   (Q3  2012)   Source  :  nbtc.go.th  
  9. 9. Mobile  Non-­‐voice  Revenue   Non  voice  revenue  is  growing  up   (Q3  2012)   Source  :  nbtc.go.th  
  10. 10. Mobile  Sta9s9c     Forecast  Number  of  Smartphone  sales  (2013):  grow  by  110%,     7.5  million  units [GFK]           Forecast    (2013)  :  Android  68%  share,  iOS  18%  share,  then  Windows   Phone  8  and  Blackberry  10  [GFK]   Forecast  Number  of  3G  subs  :  25  Million   Factor:  New  3G  spectrum  2.1GHz   [hNp://www.bangkokpost.com/learning/learning-­‐from-­‐news/340517/mobile-­‐phones-­‐3g-­‐4g-­‐coming-­‐next-­‐month]    
  11. 11. Reducing  digital  divide  and  crea9ng  new  Business  Opportunity  
  12. 12. Key  Player   in   Startup    Ecosystem  
  13. 13. Thailand  Startup  Ecosystem   Venture  Capital   Incubator   Training   Knowledge  Hub   Co-­‐working  Space   Media  
  14. 14. 4  business  areas  •  Ardent  Ventures  Makes  early  stage  investments  in  high  poten9al  businesses  focused  on  e-­‐commerce.    •  Ardent   Labs   internally   tests   and   proves   business   models   and   market   appe9te   for   appealing   opportuni9es.   Ardent  Labs  then  assembles  highly  talented  teams,  along  with  funding,  to  launch  these  validated  models  as  their   own  ventures.    •  Ardent  Commerce  provides  logis9cs  and  technology  solu9ons  to  provide  end-­‐to-­‐end  fulfillment  services  in  the   e-­‐commerce  space.    •  Ardent   Advisers   aspires   to   be   the   premier   digital   media   and   e-­‐commerce   focused   buy   side   advisory   firm   in   SEA,   leveraging  the  network  and  rela9onships  of  the  other  Ardent  divisions.  
  15. 15. Payment  Infrastructure  
  16. 16. Credit  Card  Sta?s?c   The  total  number  of  credit  cards (Y2011)  stood  at  15.3  million   cards,  increasing  by  8%  from  14.2  million  cards  in  Y2010.    
  17. 17. Number  of  Bank  Account   No. of Bank Account Amount 50,000 THB 69,811,220 343,349 50,000 - 100,000 THB 3,531,025 251,192 100,000 - 200,000 THB 2,800,111 390,017 200,000 - 500,000 THB 2,420,937 764,728 500,000 - 1,000,000 THB 1,116,753 809,076 1,000,000 - 10,000,000 THB 1,101,557 2,804,043 10,000,000 - 25,000,000 THB 58,940 893,970 25,000,000 - 50,000,000 THB 17,862 637,789 50,000,000 - 100,000,000 THB 7,390 522,180 100,000,000 - 200,000,000 THB 3,026 424,494 200,000,000 - 500,000,000 THB 1,558 487,053 500,000,000 THB 740 1,123,671 Total 80,871,119 9,451,562 Source  :  Bank  of  Thailand  (March  2013)  
  18. 18. Payment  Gateway/E  wallet  
  19. 19. Mobile  Data  Package   Volume-­‐based     3G  Unlimited     with  Fair  Usage   Time-­‐based    
  20. 20. Mobile  Data  Package  
  21. 21. Mobile  Data  Package   Volume-­‐based     Time-­‐based    
  22. 22. Challenge  in  e-­‐Payment   Infrastructure  
  23. 23. Problem/Gaps  Past  few  years……   How  to  start  my     own  business?   Where  is  the  resource    informa9on   Business  Idea,  Case  Study?  
  24. 24. Problem/Gaps  and  what’s  next  Now   The  rising  of  startup  community    
  25. 25. hNp://www.ookbee.com  
  26. 26. hNp://www.ookbee.com/  
  27. 27. hNp://www.thevcgroup.com  
  28. 28. •  Plajorm-­‐based  business  model  •  The  new  cloud  plajorm  for  Smart   TVs,  VoiP,  healthcare  solu9ons,  and   lots  more.  •  Sokware   House,   System   Integrator   (SI)  and  developer  could  make  use  of   it   to   power   advert   screens,   home   automa9on   for   lights   or   electronics,   web   TV,   video-­‐on-­‐demand,   and   video  conferencing.    
  29. 29. hNp://builk.com  
  30. 30. hNp://builk.com  
  31. 31. B2B Applications (Web/Mobile) Construction Information Advertising Research Licensing 30% 40% 30% B2B Marketplace (New Revenue Stream in 2014)
  32. 32. hNp://www.computerlogy.com  
  33. 33. hNp://web.socialenable.com  
  34. 34. hNp://digio.co.th  
  35. 35. Digio   has   successfully   implemented   the   first   ever   mobile  EMV-­‐cer9fied  card  payment  plajorm  in  Asia  together  with  Kasikorn  Bank,  the  leading  digital  bank  in  the  region.  
  36. 36. Summary  •  More  business  opportunity   –  The  new  3G  spectrum  2.1  GHz   –  Mobile  operators  create  compe99ve  differen9a9on  •  The  rising  of  Thai  Startup  Ecosystem   –  However  the  funding  is  not  the  problem….   –  Need  to  create  more    tech  startups  with  the     right  skills  and  can  turn  technology  into  business.  
  37. 37. Oranuch  Lerdsuwankij  Co-­‐founder  of  thumbsup.in.th  Twier:  @mimee  Email  :  mimee@thumbsup.in.th  Website  :  hp://thumbsup.in.th  

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