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  • 1. StarAndroidDiscover and share the fun of Android
  • 2. Trend China has reached 900 Million mobile phone subscribers ~April 2011, China’s Ministry of the Information Industry(MIIT)
  • 3. Trends Text June 28 2011
  • 4. Mission and Vision StatementOur mission is to be a well-known mobile internet brandby empowering developers to improve their app revenue withrewarding advertising opportunities and innovative contentdistribution.Our vision is to become the world’s leading App marketingcompany by generating more income for distributors anddevelopers than any other company.
  • 5. Problem of end usersAndroid has over 500,000 apps BUT what about the quality?It’s getting more challenging to find notable & good apps.
  • 6. Market Opportunity 79% of Chinas applications were downloaded through a third-party Android application store. ~Nobot June 2011
  • 7. Problems of developers Main problems faced by developers: Apps Exposure and Monetization
  • 8. Market Opportunity Text 80% of all paid apps have been downloaded fewer than 100 times. Less than 6% of the apps surpass 50k downloads. ~Distimo May 2011
  • 9. Goals 1. Set up distribution channel Social AppStore, provide white label and app marketplace platform solutions. 2. Establish Advertising platform Provide developer-oriented Ads affiliate network, opt-in install and apps cross-selling. 3. Apps Incubation and Publishing Identify potential market opportunities, work with partners for mobile content production and publishing in oversea market
  • 10. Core Differentiations ‣ Introducing social elements into AppStore - Identify top sharing apps, discover friends’ apps and interact with other users of same interest(s). Seamlessly integrated with SNS Account such as Sina Weibo and Tencent QQ. ‣ Gateway for Asian - aggregating, managing and distributing the massive flow of mobile contents, particularly through and within Asia.
  • 11. Core Competencies ‣ Search Engine Optimization (SEO) - Over 30 Android related keywords and more than 2,000 long tail keywords ranked among the Top in Baidu search results. ‣ Social Media Engagement - Over 400,000 followers on Sina Weibo (micro blog). ‣ Ad Serving - Our advertising infrastructure allows us to reach out to targeted Android users at large, in a short span of time.
  • 12. ProductsWeb AppStore News Portal Community ForumDeveloper Portal Sina Weibo Android App Mobile Web
  • 13. ServicesWhite labelAllows other mobile entities to instantly launch their own AppStorebased on the StarAndroid catalogue. Many operators and other thirdparties are keen to introduce an app store, without needing to managethe back office infrastructure. Aliyun mobile debut at ChinaJoy in August 2011, with the AppStore backed by our white labeling service.
  • 14. ServicesApp MarketingHelp developers promote and distribute mobile software in China‣App Store Optimization‣Social Media Marketing for App‣App Advertising and Affiliate Network
  • 15. Case Studies I. Promoted TalkBox during its first debut in China, with more than 10,000 downloads within 3 hours. 2. Debut of Fishing Master with more than 10,000 downloads on the first day via Weibo. 3. internal beta release marketing campaign - secured more than 500 volunteer testers.
  • 16. Successful Weibo marketing campaign Cases Studies Fruit Ninja’ Awareness Campaign on Thanksgiving Day In less than 48 hours, Fruit Ninja has increased its follower count Success Metrics by 300% (from 5,249 to 20,060) and increased 30,000 downloads.
  • 17. Most influential Weibo for AndroidAveragely 100 comments and 200 retweets per tweet.12% surpasses 1,000 retweets.
  • 18. PartnershipStrategicMediaDeveloperAdvertiser
  • 19. Selected ClientBrowser Ecommerce/OthersMedia/GamesCommunication
  • 20. Appendix ABaidu Search Engine ResultsOver 30 Android related keywords appear in Top 10 search results.Over 1,000 long tail keywords ranked as Top 5 in the search results. 软 戏 Text 戏 载 软 载 戏 软 软 载 论坛
  • 21. Appendix BMedia Coverage‣ http://www.techweb.com.cn/xinrui/2011-06-09/1047718.shtml‣ http://www.36kr.com/starandroid-a-sns-android-market/‣ http://tech.163.com/11/0328/14/7087JA2B000947EE.html‣ http://digi.it.sohu.com/20110322/n279944361.shtml‣ http://finance.sina.com.cn/chuangye/shark/ 20110610/11289971233.shtml‣ http://jingji.cntv.cn/20110610/105398.shtml‣ http://msn.chinabyte.com/600543/404166030694.shtml