Celeb 2.0

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The relationship between celebrity and social networking sites has been mutually beneficial in terms of publicity and monetization.

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Celeb 2.0

  1. 1. celeb 2.0 the arranged marriage of social networking sites and celebrities By Sarah Chong • Penn Olson
  2. 2. Celebrities
 Social Networks
 Self selected fans
 By Sarah Chong • Penn Olson
  3. 3. why celebrities need to go social.
 By Sarah Chong • Penn Olson
  4. 4. Promote concerts, music, movies and more in a more direct and personal manner Gain new sources of revenue through endorsements on these networks Social Networks
 Misperceive celebrities as part of their social networks Celebrities
 Self selected fans
 More receptive to what celebrities have to say By Sarah Chong • Penn Olson
  5. 5. By Sarah Chong • Penn Olson
  6. 6. After Conan O’Brien lost his The Tonight Show, he joined Twitter to keep his following while he determines his next move on TV. He also uses Twitter to promote his 30-City comedy and music show, “The Legally Prohibited From Being Funny on Television Tour,” in April 2010, adding more shows by the day The traffic from Twitter brought down his TeamCoco.com website and almost brought down Ticketmaster.com as well By Sarah Chong • Penn Olson
  7. 7. Celebs monetize through sponsored tweets
 By Sarah Chong • Penn Olson
  8. 8. I Ad.Ly! By Sarah Chong • Penn Olson
  9. 9. By Sarah Chong • Penn Olson
  10. 10. Celebrities also monetize social backgrounds
 By Sarah Chong • Penn Olson
  11. 11. why social networks love celebrities.

  12. 12. Twitter co-founder Biz Stone credits high-profile users like actor Ashton Kutcher and basketball pro Shaquille O'Neal for bringing attention to the site of 140-character messages Thanks Peeps! By Sarah Chong • Penn Olson
  13. 13. Yeah! Beat CNN! I love you Ashton! THE ASHTON KUTCHER By Sarah Chong • Penn Olson eff ect
  14. 14. Oprah Winfrey’s very first tweet By Sarah Chong • Penn Olson
  15. 15. Twitter’s Traffic 5% Organic growth 29% From 0 to 1,000,000 Followers in 28 Days By Sarah Chong • Penn Olson
  16. 16. Where celebrities go, fans follow Social sites get new users Bigger market for Larger audience for More real time data virtual goods and advertisements to sell to different sources music Increase in revenue By Sarah Chong • Penn Olson
  17. 17. If celebrities can earn $10,000 per tweet, why can’t Twitter? By Sarah Chong • Penn Olson
  18. 18. Twitter might be introducing its very own ad platform to capture this lucrative business By Sarah Chong • Penn Olson
  19. 19. Facebook and Britney Spears team up to monetize through virtual goods By Sarah Chong • Penn Olson
  20. 20. MySpace cashes in on music videos By Sarah Chong • Penn Olson
  21. 21. And music downloads By Sarah Chong • Penn Olson
  22. 22. this is why this marriage can work. 

  23. 23. Endorsements Product sales Advertisements through tweets in social profiles and pages Where celebrities go, fans follow Social sites get new users + Collaboration Opp Bigger market and New form of ads + More real time data ideas for products larger audience to sell to different sources like virtual goods and music Increase in revenue
  24. 24. End.
 By Sarah Chong • Penn Olson

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