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  • UNDERSTANDING SOCIAL MEDIA MARKETING Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. MOST MAJOR NEWS NETWORKS ARE USING THESE TOOLS (and telling us so) COMMON SOCIAL MEDIA TOOLS: Twitter Facebook YouTube LinkedIn Other social media sites (ad nauseum)
  • UNDERSTANDING LINKEDIN LinkedIn was launched in 2003 and is mainly used for professional networking. As of early 2010 LinkedIn had more than 65 million registered users. LINKEDIN: Professional look and feel Connect with business people you know Other business people can refer you to their friends Typically used by more senior business people (management and up) LINKED IN SAW RECORD TRAFFIC IN 2009 ! LINKED IN IS GOOD FOR BUSINESS
  • UNDERSTANDING FACEBOOK Facebook is a social networking website launched in February 2004. It is privately owned by Facebook, Inc. Facebook has many features for business owners. FACEBOOK: Share photos, thoughts, ideas, interests, information and friends Invite ally’s to join a cause Invite customers to a corporate event, function, or sale Invite chamber members to a business activity Grow your friend/fan base FACEBOOK IS GOOD FOR BUSINESS
  • UNDERSTANDING YOU TUBE You Tube needs no introduction. Visitors can comment on, link to, subscribe to, add as a favourite, and send videos to potential clients and business acquaintances. CREATE YOU TUBE VIDEO FOR: Product promotion – Service promotion – Tutorials –Tourism Corporate events – Non-Profit Events – Community Activities Link a You Tube channel to your social media accounts Install a You Tube channel on your Web Site YOU TUBE IS THE 2 ND LARGEST SEARCH ENGINE IN THE WORLD ! YOU TUBE VIDEO IS INDEXED BY GOOOOOOOOOOGLE ! YOU TUBE IS GOOD FOR BUSINESS
  • UNDERSTANDING TWITTER (Means to chirp or “Tweet” in short brief sounds) SAY WHAT YOU WANT IN 140 CHARACTERS OR LESS (including spaces): What am I doing? What am I thinking? What interests me? How can I help you? How can you help me? TWITTER WASTHE MOST POPULAR ENGLISH WORD IN 2009 ! TWITTER IS GROWING AT A MIND BOGGLING RATE ! TWITTER IS GOOD FOR BUSINESS
  • BUT WHAT DO I SAY ON TWITTER? (The most common question asked) WHAT ARE YOU PASSIONATE ABOUT? – WHAT GETS YOU EXCITED? Hockey – Wine – Food – Books – Golf – Coffee – Curling – YOUR BUSINESS Business owners are people too. Share your knowledge, or links to interesting “Web” places. Create an interesting “Web” place on your Web Site. RESTAURANT – Tweet about daily specials REALTOR – Tweet about new home listings, and open houses TICKET/TRAVEL AGENCIES – Tweet about events, and specials CHAMBER OF COMMERCE – Tweet about events, and promotions CHARITIES – Tweet about upcoming events, gain support for a cause BUSINESS OWNERS – Offer discounts on services, mention web updates
  • GRASPING TWITTER LINGO – If a word doesn’t exist “Twinvent” one… TWIT = Use of twitter TWEEP = Twitter message RETWEET = RT – Repeating a twitter message to your follower REPLY = Responding to a tweet FOLLOWING = People you follow FOLLOWERS = People who follow you UNFOLLOW = Stop following someone DM = Direct Message (sending a private tweet) TWEETUP = Meeting of twitterers (gathering at a specified location) HASHTAG = # Is used to filter by #location, #event, #product, or #service THANK YOU = For following, retweeting, answering questions
  • TWETIQUETTE = TWITTER ETIQUETTE Usage – Protocol – Etiquette is driven by Twitter users FOLLOW BACK PEOPLE WHO: Have a photo – have posted relevant tweets – have a name that makes sense Who are in your area #Vernon, #Kelowna, #Penticton, #Kamloops You can always un-follow (it’s nothing personal) Don’t send auto DM’s (direct messages) to welcome new followers Don’t SPAM by asking if a new follower wants to buy something from you Focus on sharing your knowledge (making you an expert in your field) Link people to interesting things Comment on other tweets, and retweet Promote interesting followers, and they will promote you Reply to people you are following (especially if they are not following you, yet) Mention your products or services less than 10% of the time Use short tweets to allow for easy RT’s (retweeting)
  • TWITTER TIPS (TWIPS) THINGS TO REMEMBER: Retweet, add RT as a prefix (good way to get followers) Add something to the RT so you won’t just be a parrot Don’t click on links in DM’s (your account can be hacked this way) Tweet live a couple of times a day (Allows for responses to questions) Take twitter with you using Ubertwitter, or a similar smart phone application Don’t respond to DM’s (direct messages) unless you know they are legitimate Write short tweets to allow space for retweeting. If someone has to shorten it, there is less chance that they will retweet your tweet Add the persons @name to their tweet when retweeting @willisetech came to talk about Social Media today, instead of… Willisetech came to talk about Social Media today
  • WHERE TO PUT YOUR TWITTER HANDLE (NAME) EVERYWHERE ! Business cards Web Site Email signature Vehicle decals Business windows Reception areas Tip: If you are using Facebook and YouTube, add these links to your marketing material as well. Like any form of advertising, if people don’t see it, you don’t exist ! (Think Coca~Cola visible and you will get the idea)
  • TWITTER RULES ! But a good rule to remember is… DON’T USE TWITTER ! USE THIRD PARTY TOOLS CREATE TO WORK WITH TWITTER INSTEAD TWEETDECK – Client side software used to organize twitter feeds, followers, lists, direct messages, and mentions. (Tweetdeck can organize other Social Media feeds as well) HOOTSUITE – Browser based tool similar to Tweetdeck SENDIBLE – Used to schedule tweets for a future date. At the moment, tweets can be scheduled up to 2015, hourly, daily, weekly, monthly, annually UBERTWITTER – Take twitter with you on your smart phone device. I often tweet while at a client location, or event. When the client sees that this is being done, it helps build a stronger relationship TOOLS THAT ADD CONVENIENCE, AND ARE EFFICIENT TO USE
  • SETTING UP YOUR SOCIAL MEDIA ACCOUNTS GETTING INVOLVED: Create all Social Media accounts with the same username and password Use a consistent profile (The same on all Social Media sites) Add a photo (Recognizable as YOU) Make your twitter profile public Add a background graphic (to reflect personality) You can tweet as a person AND a business Link to your blog Own your Social Media personal name if it is available Own your Social Media business name PROTECT YOURSELF AND YOUR BRANDING ! (same with domain names)
  • MANAGING YOUR SOCIAL MEDIA ACCOUNTS – AUTOMATION AUTOMATING THE SOCIAL MEDIA TASKS Social Media accounts have the ability to “talk” to each other. Update one, and it can update all Stick to the basics – LinkedIn – FaceBook – YouTube – Twitter Automate tasks using Tweetdeck, or Sendible
  • ADDITIONAL TWOOLS TWELLOW – Twitter directory like the Yellow Pages TWITPIC – Allows you to upload photos and attach a tweet to the image Twitter is an incredibly popular, and useful tool. We see this by the many, many tools that have been created to either work with, or enhance the Twitter experience.
  • THESE ARE MY TWITTER TWOOLS But explore and find the applications that suit you best. HOW I USE MY TOOLS TO MARKET EFFECTIVELY AND SAVE TIME: MINMUM EFFORT, MAXIMUM VALUE: Set up a Twitter account, and tweet as you are able Set up a Facebook account Set up a You Tube channel Connect the Social Media accounts to your You Tube channel, and when you post a video, the Social Media accounts are automatically updated ONE WAY BACK LINKS TO YOUR WEB SITE HAVE VALUE ! (I call it Google Juice, and everybody wants some) Add your Web Site url and Twitter handle to every Tube video description
  • THE “SOCIAL MEDIA CIRCLE” IN A NUTSHELL Social Media marketing can be very effective if carried out using these steps once your Twitter, FaceBook and You Tube accounts have been set up. TAKE AN ACTION STEP 1 – Create an event in facebook and invite friends to sign up using facebook STEP 2 – Invite your followers to sign attend your facebook event using twitter STEP 3 – Shoot the event using photographs or video STEP 4 – Create a video file to upload on you tube STEP 5 – Mention the successful event using social media and invite people to view the video file STEP 6 – Rinse and Repeat GET RESULTS The youtube files will grow in number, having the potential to increase subscribers The exposure on facebook will increase the friends base The exposure on twitter will increase your follower number YOUR BOTTOM LINE WILL BENEFIT FROM THE EFFORT !
  • Willis etech-social-media-circle

    1. 1. <ul><li>UNDERSTANDING SOCIAL MEDIA MARKETING </li></ul><ul><li>Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. </li></ul><ul><li>MOST MAJOR NEWS NETWORKS ARE USING THESE TOOLS (and telling us so) </li></ul><ul><li>COMMON SOCIAL MEDIA TOOLS: </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>YouTube </li></ul><ul><li>LinkedIn </li></ul><ul><li>Other social media sites (ad nauseum) </li></ul>Willis eTech Ltd. Your Partner in Promotion @willisetech on Twitter Willis eTech Ltd. Your Partner in Promotion @willisetech on Twitter
    2. 2. Willis eTech Ltd. Your Partner in Promotion <ul><li>UNDERSTANDING LINKEDIN </li></ul><ul><li>Launched in 2003, LinkedIn is mainly used for professional networking. As of early 2010 LinkedIn had more than 65 million registered users. </li></ul><ul><li>LINKEDIN: </li></ul><ul><li>Professional look and feel </li></ul><ul><li>Connect with business people you know </li></ul><ul><li>These business people can refer you to their friends </li></ul><ul><li>Typically used by more senior business people (management and up) </li></ul><ul><li>People who hold management positions are the “Decision Makers” </li></ul><ul><li>LINKEDIN SAW RECORD TRAFFIC IN 2009 ! </li></ul><ul><li>LINKEDIN UPDATES ARE INDEXED BY GOOOOOOOOOOGLE ! </li></ul><ul><li>LINKEDIN IS GOOD FOR BUSINESS ! </li></ul>@willisetech on Twitter Willis eTech Ltd. Your Partner in Promotion @willisetech on Twitter
    3. 3. Willis eTech Ltd. Your Partner in Promotion <ul><li>UNDERSTANDING FACEBOOK </li></ul><ul><li>Facebook is a social networking website launched in February 2004. It is privately owned by Facebook, Inc. Although typically thought of as a personal sharing tool, business profiles can be created also. </li></ul><ul><li>FACEBOOK: </li></ul><ul><li>Share photos, thoughts, ideas, interests, information and friends </li></ul><ul><li>Invite ally’s to join a cause </li></ul><ul><li>Invite customers to a corporate event, function, or sale </li></ul><ul><li>Invite chamber members to a business activity </li></ul><ul><li>Grow your friend/fan base </li></ul><ul><li>FACEBOOK HAS MANY BUSINESS RICH FEATURES ! </li></ul><ul><li>FACEBOOK UPDATES ARE INDEXED BY GOOOOOOOOOOGLE ! </li></ul><ul><li>FACEBOOK IS GOOD FOR BUSINESS ! </li></ul>@willisetech on Twitter Willis eTech Ltd. Your Partner in Promotion @willisetech on Twitter
    4. 4. Willis eTech Ltd. Your Partner in Promotion <ul><li>UNDERSTANDING YOUTUBE </li></ul><ul><li>YouTube needs no introduction. Visitors can comment on, link to, subscribe to, add as a favourite, embed into a Web Site, and send videos to potential clients and business acquaintances. </li></ul><ul><li>CREATE YOUTUBE VIDEO FOR: </li></ul><ul><li>Product promotion – Service promotion – Tutorials –Tourism </li></ul><ul><li>Corporate events – Non-Profit Events – Community Activities </li></ul><ul><li>Link a YouTube channel to your social media account updates </li></ul><ul><li>Install a YouTube channel on your Web Site </li></ul><ul><li>YOUTUBE IS THE 2 ND LARGEST SEARCH ENGINE IN THE WORLD ! </li></ul><ul><li>YOUTUBE VIDEO DESCRIPTIONS AND KEYWORDS ARE INDEXED BY GOOOOOOOOOOGLE ! </li></ul><ul><li>YOUTUBE IS GOOD FOR BUSINESS ! </li></ul>@willisetech on Twitter Willis eTech Ltd. Your Partner in Promotion @willisetech on Twitter
    5. 5. Willis eTech Ltd. Your Partner in Promotion <ul><li>UNDERSTANDING TWITTER (Means to chirp or “Tweet” in short brief sounds) </li></ul><ul><li>TWITTER ASKS US TO STATE IN 140 CHARACTERS OR LESS (including spaces): </li></ul><ul><li>What am I doing? </li></ul><ul><li>What am I thinking? </li></ul><ul><li>What interests me? </li></ul><ul><li>TWITTER WAS THE MOST POPULAR ENGLISH WORD IN 2009 ! </li></ul><ul><li>TWITTER IS GROWING AT A MIND BOGGLING RATE ! </li></ul><ul><li>TWITTER UPDATES ARE INDEXED BY GOOOOOOOOOOGLE ! </li></ul><ul><li>TWITTER IS GOOD FOR BUSINESS ! </li></ul>@willisetech on Twitter Willis eTech Ltd. Your Partner in Promotion @willisetech on Twitter
    6. 6. <ul><li>BUT WHAT DO I SAY ON TWITTER? (The most common question asked) </li></ul><ul><li>WHAT ARE YOU PASSIONATE ABOUT? – WHAT GETS YOU EXCITED? </li></ul><ul><li>Coffee – Wine – Books – Joomla! – Golf – Hockey – Food – YOUR BUSINESS </li></ul><ul><li>Business owners are people too. Share your knowledge, or links to interesting “Web” places. Create an interesting “Web” place on your Web Site and direct followers to it. </li></ul><ul><li>RESTAURANTS – Tweet about daily specials </li></ul><ul><li>REALTORS – Tweet about new home listings, and open houses </li></ul><ul><li>TICKET/TRAVEL AGENCIES – Tweet about events, and specials </li></ul><ul><li>CHAMBERS OF COMMERCE – Tweet about events, and promotions </li></ul><ul><li>CHARITIES – Tweet about upcoming events, gain support for a cause </li></ul><ul><li>BUSINESS OWNERS – Offer discounts on services, mention web updates </li></ul>@willisetech on Twitter Willis eTech Ltd. Your Partner in Promotion @willisetech on Twitter My Thoughts
    7. 7. GRASPING TWITTER LINGO – If a word doesn’t exist “Twinvent” one… TWEET = Twitter message TWEEP = Twitter user RETWEET = RT – Repeating a Twitter message to your followers REPLY = Responding to a tweet FOLLOWING = Twitter users that you follow FOLLOWERS = Twitter users that follow you UNFOLLOW = Stop following someone DM = Direct Message (sending a private tweet). Often to provide contact information TWEETUP = Meeting of twitterers, or tweeps (gathering at a specified location) HASHTAG = # Is used to filter by #location, #event, #product, or #service THANK YOU = For following, retweeting, answering questions David Letterman once stated; “If YouTube, Twitter, and Facebook ever merged, it would be called YouTwitFace ” @willisetech on Twitter Willis eTech Ltd. Your Partner in Promotion @willisetech on Twitter
    8. 8. Willis eTech Ltd. Your Partner in Promotion <ul><li>TWETIQUETTE = TWITTER ETIQUETTE </li></ul><ul><li>Usage – Protocol – Etiquette is driven by Twitter users </li></ul><ul><li>TWITTER DO’S AND DON’TS: </li></ul><ul><li>Do use a photo – post relevant tweets – have a name that makes sense </li></ul><ul><li>Do follow those in your area #Vernon, #Kelowna, #Penticton, #Kamloops, #Okanagan </li></ul><ul><li>Do un-follow if the persons tweets are no longer relevant to you (it’s nothing personal) </li></ul><ul><li>Do link people to interesting things </li></ul><ul><li>Do comment on other tweets, and retweet </li></ul><ul><li>Do share your knowledge (making you an expert in your field) </li></ul><ul><li>Do Use short tweets to allow for easy RT’s (retweeting). If your tweets have to be shortened by your followers, it’s less likely to be retweeted </li></ul><ul><li>Don’t send auto DM’s (direct messages) to welcome new followers </li></ul><ul><li>Don’t SPAM by asking if a new follower wants to buy something from you </li></ul><ul><li>Don’t forget to thank people for promoting you to their network of followers </li></ul><ul><li>Don’t mention your products or services more than 10% of the time </li></ul>@willisetech on Twitter Willis eTech Ltd. Your Partner in Promotion @willisetech on Twitter
    9. 9. Willis eTech Ltd. Your Partner in Promotion <ul><li>TWITTER TIPS (TWIPS) </li></ul><ul><li>THINGS TO REMEMBER: </li></ul><ul><li>Retweet, add RT as a prefix (good way to get followers) </li></ul><ul><li>Add something to the RT so you won’t just be a parrot </li></ul><ul><li>Don’t click on links in DM’s (direct messages) your account can be hacked </li></ul><ul><li>Tweet live a couple of times a day (allows for responses to questions) </li></ul><ul><li>Take twitter with you using Ubertwitter, or a similar smart phone application </li></ul><ul><li>Don’t respond to DM’s (direct messages) unless you know they are legitimate </li></ul><ul><li>Reply to people you are following (especially if they are not following you, yet) </li></ul><ul><li>Promote interesting followers, and they will promote you </li></ul><ul><li>Add the persons @name to their tweet when retweeting </li></ul><ul><ul><li>@willisetech came to talk about Social Media today, instead of… </li></ul></ul><ul><ul><li>Willisetech came to talk about Social Media today </li></ul></ul>@willisetech on Twitter Willis eTech Ltd. Your Partner in Promotion @willisetech on Twitter
    10. 10. Willis eTech Ltd. Your Partner in Promotion <ul><li>WHERE TO PUT YOUR TWITTER HANDLE (NAME) </li></ul><ul><li>EVERYWHERE ! </li></ul><ul><li>Business cards </li></ul><ul><li>Web Site </li></ul><ul><li>Email signature </li></ul><ul><li>Vehicle decals </li></ul><ul><li>Business windows </li></ul><ul><li>Reception areas </li></ul><ul><li>Tip: </li></ul><ul><li>If you are using Facebook and YouTube, add these links to your marketing material as well. </li></ul><ul><li>Like any form of advertising, if people don’t see it, you don’t exist ! </li></ul><ul><li>Think Coca~Cola visible and you will get the idea. “InYourFace” advertising, and product placement in any promotional video </li></ul>@willisetech on Twitter Willis eTech Ltd. Your Partner in Promotion @willisetech on Twitter
    11. 11. Willis eTech Ltd. Your Partner in Promotion <ul><li>TWITTER RULES ! But a good rule to remember is… DON’T USE TWITTER ! </li></ul><ul><li>USE THIRD PARTY TOOLS CREATED TO WORK WITH TWITTER INSTEAD </li></ul><ul><li>TWEETDECK – Client side software used to send tweets, organize Twitter feeds, followers, lists, direct messages, and mentions. (Tweetdeck can organize other Social Media feeds as well) </li></ul><ul><li>HOOTSUITE – Browser based tool similar to Tweetdeck </li></ul><ul><li>SENDIBLE – Used to schedule tweets for a future date </li></ul><ul><li>UBERTWITTER – Take Twitter with you on your smart phone device. </li></ul><ul><li>Often, I will tweet while at a client location, or event, and when the client sees that </li></ul><ul><li>this is being done they appreciate it, and say so. </li></ul><ul><li>TOOLS THAT ADD CONVENIENCE, AND ARE EFFICIENT TO USE </li></ul>@willisetech on Twitter Willis eTech Ltd. Your Partner in Promotion @willisetech on Twitter
    12. 12. Willis eTech Ltd. Your Partner in Promotion <ul><li>SETTING UP YOUR SOCIAL MEDIA ACCOUNTS </li></ul><ul><li>GETTING INVOLVED: </li></ul><ul><li>Create all Social Media accounts with the same username and password </li></ul><ul><li>Use a consistent profile across all Social Media sites </li></ul><ul><li>Add a photo (recognizable as YOU) </li></ul><ul><li>Make your Social Media profiles public </li></ul><ul><li>Add a background graphic (to reflect personality) </li></ul><ul><li>You can tweet as a person AND as a business </li></ul><ul><li>Own your Social Media personal name if it is available </li></ul><ul><li>Own your Social Media business name if it is available </li></ul><ul><li>PROTECT YOURSELF AND YOUR BRANDING ! (same with domain names) </li></ul>@willisetech on Twitter Willis eTech Ltd. Your Partner in Promotion @willisetech on Twitter
    13. 13. Willis eTech Ltd. Your Partner in Promotion <ul><li>MANAGING YOUR SOCIAL MEDIA ACCOUNTS – AUTOMATION </li></ul><ul><li>AUTOMATING THE SOCIAL MEDIA TASKS </li></ul><ul><li>Social Media accounts have the ability to “talk” to each other. Update one, and it can update all </li></ul><ul><li>Stick to the basics – LinkedIn – FaceBook – YouTube – Twitter, add others if necessary </li></ul><ul><li>Automate, and organize tweet updates using Tweetdeck, or Sendible </li></ul>@willisetech on Twitter Willis eTech Ltd. Your Partner in Promotion @willisetech on Twitter
    14. 14. <ul><li>ADDITIONAL TWOOLS </li></ul><ul><li>TWO ADDITIONAL TWITTER TOOLS THAT HAVE VALUE: </li></ul><ul><li>TWELLOW – Twitter directory like the Yellow Pages, which helps you find people in your area or market to follow </li></ul><ul><li>TWITPIC – Allows you to upload photos and attach a tweet to the image </li></ul><ul><li>Twitter is an incredibly popular, and useful tool. We see this by the many, many tools that have been created to either work with, or enhance the Twitter experience. </li></ul>@willisetech on Twitter Willis eTech Ltd. Your Partner in Promotion @willisetech on Twitter
    15. 15. Willis eTech Ltd. Your Partner in Promotion <ul><li>WHERE DO I GO FROM HERE? </li></ul><ul><li>UNDERSTANDING SOCIAL MEDIA IS GREAT, BUT I HAVE A BUSINESS, AND A LIFE ! </li></ul><ul><li>HOW I USE MY TOOLS TO MARKET EFFECTIVELY, AND SAVE TIME: </li></ul><ul><li>Create a LinkedIn account </li></ul><ul><li>Create a Twitter account </li></ul><ul><li>Create a Facebook account </li></ul><ul><li>Create a YouTube channel </li></ul><ul><li>Use the same username and password on all accounts </li></ul><ul><li>Connect your YouTube channel to your Social Media sites, and when you publish a video, the Social Media sites are updated automatically </li></ul><ul><li>Install Tweetdeck to manage your followers </li></ul><ul><li>Use Sendible to schedule Tweets </li></ul><ul><li>Use UberTwitter on your blackberry on a client location or at an event. (Yes, I’m tethered 24/7) </li></ul>@willisetech on Twitter Willis eTech Ltd. Your Partner in Promotion @willisetech on Twitter
    16. 16. Willis eTech Ltd. Your Partner in Promotion <ul><li>THE “SOCIAL MEDIA CIRCLE” IN A NUTSHELL </li></ul><ul><li>Social Media marketing can be very effective if carried out using these steps once your Twitter, FaceBook and YouTube accounts have been set up. </li></ul><ul><li>TAKE ACTION </li></ul><ul><li>STEP 1 – Plan an event </li></ul><ul><li>STEP 2 – Create an event invitation on Facebook, and invite Facebook friends to sign up </li></ul><ul><li>STEP 3 – Promote the event on Twitter; tell your Twitter followers to go to your Facebook page to sign up </li></ul><ul><li>STEP 4 – Photograph, and/or video tape the event when it happens </li></ul><ul><li>STEP 5 – Create a video file, and upload it to your YouTube channel </li></ul><ul><li>STEP 6 – Mention the successful event, and invite people to view the video using Social Media </li></ul><ul><li>STEP 7 – Rinse and Repeat </li></ul><ul><li>GET RESULTS </li></ul><ul><li>The YouTube files will grow in number, having the potential to increase interest in your business </li></ul><ul><li>The exposure on Facebook will increase the friends base </li></ul><ul><li>The exposure on Twitter will increase your Twitter follower number </li></ul><ul><li>YOUR BOTTOM LINE WILL BENEFIT FROM THE EFFORT ! </li></ul>@willisetech on Twitter Willis eTech Ltd. Your Partner in Promotion @willisetech on Twitter

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