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SharePoint Saturday St. Louis: Putting the Sexy Back in SharePoint
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SharePoint Saturday St. Louis: Putting the Sexy Back in SharePoint

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Presentation and best practices around social computing, SharePoint and driving user adoption and employee engagement.

Presentation and best practices around social computing, SharePoint and driving user adoption and employee engagement.

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  • 1. Putting the Sexy Back in SharePointDriving User Adoption & Employee Engagement June 2, 2012 Jeff Willinger @jwillie
  • 2. Session Evaluations• Schedule and evaluate each session you attend via our mobile app that can be used across devices at http://spsaturday.cloudapp.net• You will be able to evaluate a session 25 minutes before the scheduled end time• Evaluations are stored anonymously and your feedback is appreciated• The app will be the only method available to submit session evaluations for the event and we hope you find it intuitive and convenient 2 | SharePoint Saturday St. Louis 2012
  • 3. Housekeeping• Follow SharePoint Saturday St. Louis on Twitter @spsstlouis and hashtag #spsstl• Play “Sponsor Bingo” to register for your chance to win one of the many great giveaways at the end of the day• Schedule and evaluate each session you attend via our mobile app that can be used across devices at http://spsaturday.cloudapp.net 3 | SharePoint Saturday St. Louis 2012
  • 4. About Jeff Director of Social Computing at Rightpoint. Rightpoint is a Gold Certified and Managed Microsoft Partner with a specialization in MOSS 2007, Collaboration, Social Computing & Networking. SharePoint, BI. Regular speaker and evangelist on the value of Social Networking, Social Media and Social Computing Twitter, Facebook and LinkedIn Expert. Tweet this: Listening to @jwillie rant and rave about SharePoint and social computing at #SPSSTL ORJune 2012 Putting Sexy Back Into SharePoint
  • 5. LIKE Jeff Director of Social Computing at Rightpoint. Rightpoint is a Gold Certified and Managed Microsoft Partner with a specialization in MOSS 2007, Collaboration & Social Networking. Regular speaker and evangelist on the value of Social Networking, Social Media and Social Computing Twitter, Facebook and LinkedIn Expert. I am buying YOU lunch TODAY! Tweet this: “ Listening to @jwillie rant and rave about SharePoint, social computing and employee engagement #aliee ”June 2012 Putting Sexy Back Into SharePoint
  • 6. Engagement starts when you are youngJune 2012 Putting Sexy Back Into SharePoint
  • 7. Social Computing and teenage sexJune 2012 Putting Sexy Back Into SharePoint
  • 8. Session Objectives Overview: • Discuss why many enterprise social computing projects miss the mark due to lack of employee engagement and low end-user adoption. Show what is in the social sphere and what you can do outside your 4 walls. Key take-away: • Provide a framework that drives employee engagement & end-user adoption enabling organizations to realize the full benefit of their enterprise social computing return on investment.June 2012 Putting Sexy Back Into SharePoint
  • 9. Definition Social Intranet (sō’shəl) • (ĭn’trə-nĕt’) An intranet that utilizes social technologies to enhance the every day activities and transactions necessary for employees to learn, plan and do their jobs thereby making them more engaged and productive. Increases employee engagement and user adoption if deployed properly using SharePoint 2010.June 2012 Putting Sexy Back Into SharePoint
  • 10. Social Business definition A business becomes more inherently social by going beyond the corporate Twitter account and Facebook Page. A social business engages the entire company, from CEO to executive assistant Social networks are flooded with potential customers. Therefore, today’s companies need to foster a socially engaged culture within company walls.June 2012 Putting Sexy Back Into SharePoint
  • 11. SharePoint Employee Engagement Top 5 Best Practices Employee Recognition Integrate Social Computing Deliver Targeted Content & Enable Personalization Provide Incorporate Rich Media Rich Media (Photos/Videos) Create an Engaging User ExperienceJune 2012 Employee Engagement and Intranets
  • 12. Myths Some of the Employee Engagement Myths • Size matters • I’m too busy • It won’t pay off • The business won’t care • Should “corporate” or marketing own this?June 2012 Putting Sexy Back Into SharePoint
  • 13. Truths Part 1 Despite the huge success of Facebook, Twitter and others, enterprise social networks have an abysmal success rate. But that doesnt mean you should ignore them: With a thoughtful deployment and careful curation, they can stimulate invaluable collaboration and innovation.June 2012 Putting Sexy Back Into SharePoint
  • 14. Truths Part 2 Your old, standard intranet is one-way communication. A social intranet is two-way communication.June 2012 Putting Sexy Back Into SharePoint
  • 15. Truths Part 3 Key Learning’s for building engagement: • Be clear on where you are different and that it’s the right fit. You must be believable and relevant. • Start somewhere and keep the message simple. • Make it “personal” to create emotional engagement with the brand. • Provide “new News” to enhance your recruiting and retention efforts. • It starts with external activities. Awards are noticed by the Team, Executives, Employees, Suppliers and Community.June 2012 Putting Sexy Back Into SharePoint
  • 16. LIKE Jeff Director of Social Computing at Rightpoint. Rightpoint is a Gold Certified and Managed Microsoft Partner with a specialization in MOSS 2007, Collaboration & Social Networking. Regular speaker and evangelist on the value of Social Networking, Social Media and Social Computing Twitter, Facebook and LinkedIn Expert. I am buying YOU lunch TODAY! Tweet this: “ Listening to @jwillie rant and rave about SharePoint, social computing and employee engagement #aliee ”June 2012 Putting Sexy Back Into SharePoint
  • 17. Portal & Collaboration Pitfalls & Best Practices 1. Don’t bite off more than you can chew. • Do: Think big, but start small. 2. Don’t overcomplicate the user interface. • Do: Keep it simple (KISS). 3. Don’t assume user adoption will happen. • Do: “If you build it, they will come” doesn’t necessarily work. Ensure (1) business goals, (2) end-user goals and (3) technology goals in completely in sync.June 2012 Driving Employee Engagement
  • 18. Portal & Collaboration Pitfalls & Best Practices 4. Don’t underestimate the importance of governance and alignment with your culture. • Do: Put a proper governance plan in place day 1 and align your solution with your culture. 5. Don’t “customize” when you can “configure”. • Do: Leverage out-of-the-box features whenever possible. 6. Don’t underestimate the breadth of SharePoint’s capabilities. • Do: Educate yourself on what is possible with the platformJune 2012 Driving Employee Engagement
  • 19. Google PlusJune 2012 Putting Sexy Back Into SharePoint
  • 20. FacebookJune 2012 Putting Sexy Back Into SharePoint
  • 21. Linked InJune 2012 Putting Sexy Back Into SharePoint
  • 22. Linked In GroupsJune 2012 Putting Sexy Back Into SharePoint
  • 23. TwitterJune 2012 Putting Sexy Back Into SharePoint
  • 24. Quick SurveyJune 2012 Putting Sexy Back Into SharePoint
  • 25. Quick SurveyJune 2012 Putting Sexy Back Into SharePoint
  • 26. Our Experience Not Going Excited to Adopt Adopters (33%) (33%) On the Fence (33%)June 2012 Putting Sexy Back Into SharePoint
  • 27. Our Goal Not Going to Adopt Critical (33%) Mass: Excited Adopters (66%)June 2012 Putting Sexy Back Into SharePoint
  • 28. Why Do Some EnterpriseSocial Computing Projects Miss The Mark?
  • 29. Top 3 Reasons Why Some Enterprise Social Computing Projects Miss The Mark 1. Stakeholders don’t start with “Why?”. 2. End-users don’t fully understand “What’s in it for me?” 3. The user experience is not as “engaging” and “intuitive” as mainstream social media tools.June 2012 Putting Sexy Back Into SharePoint
  • 30. A Recipe for Failure Typical enterprise social computing project: Requirements Design & Training & Testing Pilot Launch Definition Configuration DeploymentJune 2012 Putting Sexy Back Into SharePoint
  • 31. A Framework for Success How? What? Why?June 2012 Putting Sexy Back Into SharePoint
  • 32. How? A Framework for Success What? Why?Why? What? How?June 2012 Putting Sexy Back Into SharePoint
  • 33. A Framework for Success Why are we doing this? 1. Accelerate innovation 2. Improve expertise discovery Why? 3. Enhance knowledge managementJune 2012 Putting Sexy Back Into SharePoint
  • 34. A Framework for Success What’s in it for me? 1. Communicate how the solution helps me personally achieve success. What? 2. Communicate usage best practices through anecdotes and other methods. 3. Identifies the specific behavioral barriers that will prevent users from adopting the solution. ‒ Users dont want to be bothered with another system. ‒ Are users concerned about having contributions public and uncensored? ‒ Do end-users fully understand the benefits?June 2012 Putting Sexy Back Into SharePoint
  • 35. A Framework for Success How do we make it effortless? 1. Less is more 2. Design an effective user experience How? 3. Enable intuitive features How do we deploy? • What is the ideal pilot? • How do we educate and train end users? • How do we organically manage our community?June 2012 Putting Sexy Back Into SharePoint
  • 36. unEngagedJune 2012 Putting Sexy Back Into SharePoint
  • 37. unEngaged part 1June 2012 Putting Sexy Back Into SharePoint
  • 38. unEngaged part 2June 2012 Putting Sexy Back Into SharePoint
  • 39. June 2012 Putting Sexy Back Into SharePoint
  • 40. June 2012 Putting Sexy Back Into SharePoint
  • 41. June 2012 Putting Sexy Back Into SharePoint
  • 42. June 2012 Putting Sexy Back Into SharePoint
  • 43. Business NeedCreate a SharePoint solution fora company with 90,000 employeesin 77 countries with “OneAbbott” asthe ultimate goal .Challenges• Collection of disparate isolated portals• Diverse audience across business units• No effective search platform to find structured and unstructured content• Lack of internal SharePoint knowledge
  • 44. OneAbbott Vision CORPORATE (Information) Corporate CEO Leadership Messages, MyHR information, Polls, Corp. News, Stock, Corp., LinksMy Company DIVISION & FUNCTION(S) Division & Functional Division Leadership Messages, Division News, Functional News, Affiliates AFFILIATE / REGION Affiliate News & InformationMy Life / My Work Collaboration COLLABORATION My Profile, My Communities, My Colleagues, Activity Stream My Workspace PERSONAL My Tools, MyHR, MyLinks Enterprise Search My Documents, External News Mobile
  • 45. Personalizing the OneAbbott PortalFor A “US”, “ADD”, “Marketing”- focused Employee My Country UK Korea US Japan France Legal Marketing My Content My Job Function IS Internal Coms Sales Regulatory GPRD AI ADD GPO PPD My Division
  • 46. June 2012 Putting Sexy Back Into SharePoint
  • 47. June 2012 Putting Sexy Back Into SharePoint
  • 48. June 2012 Putting Sexy Back Into SharePoint
  • 49. Our Process: “Think BIG, Start Small” Synthesize/ PrioritizeRequirements Align with Identify Categorize Requirements Roadmap Facilitation Technology Dependencies Requirements (Value/Effort)
  • 50. Takeaways1. Start at the top. Engage the entire company, from CEO to executive assistant.2. Strike the right balance between governance & adoption. Without governance, you will lose control. Too much governance will lead to lack of end-user adoption.3. Focus on the user experience. Keep it simple (KISS) and answer the question for your users .....“What’s in it for me?”4. Think big, but start small. Don’t bite off more than you can chew, but make sure you have a Roadmap in place for long-term success.5. Generate buy-in early. Ensure (1) business goals, (2) end-user goals and (3) technology goals are completely in sync and show examples of how other companies have been successful with social computing within their four walls to generate buy-in.
  • 51. Quick SurveyJune 2012 Putting Sexy Back Into SharePoint
  • 52. 59 | SharePoint Saturday St. Louis 2012
  • 53. Thanks to Our Sponsors!
  • 54. thank you. stay connected: Jeff Willinger 312.622.2300 www.linkedin.com/jeffwillinger www.facebook.com/jeffwillinger www.twitter.com/jwillie www.gplus.com/jeff jwillinger@rightpoint.comJune 2012 Putting Sexy Back Into SharePoint