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Webinars
 

Webinars

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    Webinars Webinars Presentation Transcript

    • Webinars- ‘Cause the Airport Ramada Just Ain’t Cuttin’ it
      • Easier to coordinate than traditional seminars
      • Easier for interested parties to take part in/attend
      • A cost-effective way to reach large numbers of people across wide geographical locations
      • Creates multiple opportunities for lead generation
      Benefits
    • A successful webinar includes
      • Creating content
      • Adequately preparing
      • Effectively promoting
      • Follow-up actions
    • Content
      • Select and write timely, relevant content
      • Think about “hot topics” people in the industry are talking about
      • Decide on a presenter
      • Need enough content to last half an hour
      • Create approximately 15 slides
      • Avoid using animation
      • Graphics and other visuals are recommended
    • Preparation
      • Set the date and time
        • Never on a Monday or Friday
        • An ideal time is 1pm EST
      • Technology (GoToWebinar)
        • Subscribe on a monthly basis or select an annual plan
        • For $79-99, you can host unlimited webinars with up to 1,000 attendees
      • Practice
        • The week of, hold two full dress rehearsals
        • Have others in the office join to give feedback
    • Preparation continued
      • Allow audience members to interact
        • Leave time for Q&A at the end
        • Have 2 or 3 canned questions to lead off
    • Promotion
      • 2 weeks prior
        • Send first round of email invitations, announce information and registration details about webinar
      • 1 week prior
        • Send out second round of email invitations, suppressing registrants
      • The day before
        • Send out one final email invitation
      • Extend an offer
        • While conducting the webinar, remind audience of special offer at the end
        • At the end, explain how to partake in the offer
    • Follow-up
      • After the webinar, inform registrants and your house list when a recording is available for download
      • Submit a press release about the webinar
      • Don’t forget to put a link to the recording in the offer section of your website
      • Sales follow up with attendees as appropriate
    • Call to action
      • Full Report-
      • http:// crunk.starrtincup.com /webinars
      • William Tincup
      • W: www.starrtincup.com
      • E: tincup@starrtincup.com
      • P: 817-204-0400