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Webinars- ‘Cause the Airport Ramada Just Ain’t Cuttin’ it
<ul><li>Easier to coordinate than traditional seminars </li></ul><ul><li>Easier for interested parties to take part in/att...
A successful webinar includes <ul><li>Creating content </li></ul><ul><li>Adequately preparing </li></ul><ul><li>Effectivel...
Content <ul><li>Select and write timely, relevant content </li></ul><ul><li>Think about “hot topics” people in the industr...
Preparation <ul><li>Set the date and time </li></ul><ul><ul><li>Never on a Monday or Friday </li></ul></ul><ul><ul><li>An ...
Preparation continued <ul><li>Allow audience members to interact </li></ul><ul><ul><li>Leave time for Q&A at the end </li>...
Promotion <ul><li>2 weeks prior </li></ul><ul><ul><li>Send first round of email invitations, announce information and regi...
Follow-up <ul><li>After the webinar, inform registrants and your house list when a recording is available for download </l...
Call to action <ul><li>Full Report- </li></ul><ul><li>http:// crunk.starrtincup.com /webinars </li></ul><ul><li>William Ti...
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Webinars

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Transcript of "Webinars"

  1. 1. Webinars- ‘Cause the Airport Ramada Just Ain’t Cuttin’ it
  2. 2. <ul><li>Easier to coordinate than traditional seminars </li></ul><ul><li>Easier for interested parties to take part in/attend </li></ul><ul><li>A cost-effective way to reach large numbers of people across wide geographical locations </li></ul><ul><li>Creates multiple opportunities for lead generation </li></ul>Benefits
  3. 3. A successful webinar includes <ul><li>Creating content </li></ul><ul><li>Adequately preparing </li></ul><ul><li>Effectively promoting </li></ul><ul><li>Follow-up actions </li></ul>
  4. 4. Content <ul><li>Select and write timely, relevant content </li></ul><ul><li>Think about “hot topics” people in the industry are talking about </li></ul><ul><li>Decide on a presenter </li></ul><ul><li>Need enough content to last half an hour </li></ul><ul><li>Create approximately 15 slides </li></ul><ul><li>Avoid using animation </li></ul><ul><li>Graphics and other visuals are recommended </li></ul>
  5. 5. Preparation <ul><li>Set the date and time </li></ul><ul><ul><li>Never on a Monday or Friday </li></ul></ul><ul><ul><li>An ideal time is 1pm EST </li></ul></ul><ul><li>Technology (GoToWebinar) </li></ul><ul><ul><li>Subscribe on a monthly basis or select an annual plan </li></ul></ul><ul><ul><li>For $79-99, you can host unlimited webinars with up to 1,000 attendees </li></ul></ul><ul><li>Practice </li></ul><ul><ul><li>The week of, hold two full dress rehearsals </li></ul></ul><ul><ul><li>Have others in the office join to give feedback </li></ul></ul>
  6. 6. Preparation continued <ul><li>Allow audience members to interact </li></ul><ul><ul><li>Leave time for Q&A at the end </li></ul></ul><ul><ul><li>Have 2 or 3 canned questions to lead off </li></ul></ul>
  7. 7. Promotion <ul><li>2 weeks prior </li></ul><ul><ul><li>Send first round of email invitations, announce information and registration details about webinar </li></ul></ul><ul><li>1 week prior </li></ul><ul><ul><li>Send out second round of email invitations, suppressing registrants </li></ul></ul><ul><li>The day before </li></ul><ul><ul><li>Send out one final email invitation </li></ul></ul><ul><li>Extend an offer </li></ul><ul><ul><li>While conducting the webinar, remind audience of special offer at the end </li></ul></ul><ul><ul><li>At the end, explain how to partake in the offer </li></ul></ul>
  8. 8. Follow-up <ul><li>After the webinar, inform registrants and your house list when a recording is available for download </li></ul><ul><li>Submit a press release about the webinar </li></ul><ul><li>Don’t forget to put a link to the recording in the offer section of your website </li></ul><ul><li>Sales follow up with attendees as appropriate </li></ul>
  9. 9. Call to action <ul><li>Full Report- </li></ul><ul><li>http:// crunk.starrtincup.com /webinars </li></ul><ul><li>William Tincup </li></ul><ul><li>W: www.starrtincup.com </li></ul><ul><li>E: tincup@starrtincup.com </li></ul><ul><li>P: 817-204-0400 </li></ul>
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