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Transcript

  • 1. Webinars- ‘Cause the Airport Ramada Just Ain’t Cuttin’ it
  • 2.
    • Easier to coordinate than traditional seminars
    • Easier for interested parties to take part in/attend
    • A cost-effective way to reach large numbers of people across wide geographical locations
    • Creates multiple opportunities for lead generation
    Benefits
  • 3. A successful webinar includes
    • Creating content
    • Adequately preparing
    • Effectively promoting
    • Follow-up actions
  • 4. Content
    • Select and write timely, relevant content
    • Think about “hot topics” people in the industry are talking about
    • Decide on a presenter
    • Need enough content to last half an hour
    • Create approximately 15 slides
    • Avoid using animation
    • Graphics and other visuals are recommended
  • 5. Preparation
    • Set the date and time
      • Never on a Monday or Friday
      • An ideal time is 1pm EST
    • Technology (GoToWebinar)
      • Subscribe on a monthly basis or select an annual plan
      • For $79-99, you can host unlimited webinars with up to 1,000 attendees
    • Practice
      • The week of, hold two full dress rehearsals
      • Have others in the office join to give feedback
  • 6. Preparation continued
    • Allow audience members to interact
      • Leave time for Q&A at the end
      • Have 2 or 3 canned questions to lead off
  • 7. Promotion
    • 2 weeks prior
      • Send first round of email invitations, announce information and registration details about webinar
    • 1 week prior
      • Send out second round of email invitations, suppressing registrants
    • The day before
      • Send out one final email invitation
    • Extend an offer
      • While conducting the webinar, remind audience of special offer at the end
      • At the end, explain how to partake in the offer
  • 8. Follow-up
    • After the webinar, inform registrants and your house list when a recording is available for download
    • Submit a press release about the webinar
    • Don’t forget to put a link to the recording in the offer section of your website
    • Sales follow up with attendees as appropriate
  • 9. Call to action
    • Full Report-
    • http:// crunk.starrtincup.com /webinars
    • William Tincup
    • W: www.starrtincup.com
    • E: tincup@starrtincup.com
    • P: 817-204-0400