Web Forms

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Web Forms

  1. 1. Avoid Flushing Money Get Web Forms Right!
  2. 2. <ul><li>What are they? </li></ul><ul><ul><li>Any page on a website that overtly captures users’ data </li></ul></ul><ul><ul><li>Forms we fill out to take part in an offer or to have someone contact us in regards to something we’ve found interesting </li></ul></ul>Web forms
  3. 3. 3 main elements: <ul><li>Content </li></ul><ul><li>Creative </li></ul><ul><li>Functionality </li></ul>
  4. 4. Elements of content <ul><li>Two schools of thought </li></ul><ul><ul><li>Restate entirely the value of the offer and what the user will be downloading </li></ul></ul><ul><ul><li>Leave the landing page devoid of any text, except that which is referring to the required boxes </li></ul></ul><ul><li>Our Experience </li></ul><ul><ul><li>The second option is often times the best method </li></ul></ul><ul><ul><li>If you’ve already explained what the offer is and why it’s valuable, restating this information is a waste of time </li></ul></ul>
  5. 5. Elements of creative <ul><li>Simplest aspect </li></ul><ul><li>Most often complicated by companies </li></ul><ul><li>It should mirror the look and feel of your website </li></ul><ul><li>Should be a short production for designers </li></ul>
  6. 6. Elements of functionality <ul><li>Includes questions you ask people before they hit submit </li></ul><ul><li>Two main interested departments </li></ul><ul><ul><li>Sales </li></ul></ul><ul><ul><ul><li>Follow up on leads submitted via the web form and want to know the most minute detail of every contact that completes the form </li></ul></ul></ul><ul><ul><ul><li>The more information a salesperson has, the more successful he or she can be in closing a deal </li></ul></ul></ul><ul><ul><li>Marketing </li></ul></ul><ul><ul><ul><li>The success of their efforts will be judged by the number of people who fill out the form </li></ul></ul></ul><ul><ul><ul><li>They want as few barriers as possible between the contact and the offer </li></ul></ul></ul>
  7. 7. Elements of functionality continued <ul><li>Reconciliation between sales and marketing </li></ul><ul><ul><li>Make a list of questions a salesperson NEEDS to know </li></ul></ul><ul><ul><li>The more attractive and valuable an offer, the more questions you can ask </li></ul></ul><ul><ul><li>Don’t ask a question whose answer you don’t need to know to follow up with the lead </li></ul></ul><ul><li>How web forms integrates with your sales force automation tool and marketing automation tool </li></ul><ul><ul><li>If you can’t integrate all three, integrate two </li></ul></ul><ul><ul><li>Ensure prompt follow up </li></ul></ul><ul><ul><li>The sales team must make contact with the lead </li></ul></ul>
  8. 8. Call to action <ul><li>Full report - http://crunk.starrtincup.com/webforms </li></ul><ul><li>William Tincup </li></ul><ul><li>W: www.starrtincup.com </li></ul><ul><li>E: tincup@starrtincup.com </li></ul><ul><li>P: 817-204-0400 </li></ul>

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