Web Forms
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Web Forms

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    Web Forms Web Forms Presentation Transcript

    • Avoid Flushing Money Get Web Forms Right!
      • What are they?
        • Any page on a website that overtly captures users’ data
        • Forms we fill out to take part in an offer or to have someone contact us in regards to something we’ve found interesting
      Web forms
    • 3 main elements:
      • Content
      • Creative
      • Functionality
    • Elements of content
      • Two schools of thought
        • Restate entirely the value of the offer and what the user will be downloading
        • Leave the landing page devoid of any text, except that which is referring to the required boxes
      • Our Experience
        • The second option is often times the best method
        • If you’ve already explained what the offer is and why it’s valuable, restating this information is a waste of time
    • Elements of creative
      • Simplest aspect
      • Most often complicated by companies
      • It should mirror the look and feel of your website
      • Should be a short production for designers
    • Elements of functionality
      • Includes questions you ask people before they hit submit
      • Two main interested departments
        • Sales
          • Follow up on leads submitted via the web form and want to know the most minute detail of every contact that completes the form
          • The more information a salesperson has, the more successful he or she can be in closing a deal
        • Marketing
          • The success of their efforts will be judged by the number of people who fill out the form
          • They want as few barriers as possible between the contact and the offer
    • Elements of functionality continued
      • Reconciliation between sales and marketing
        • Make a list of questions a salesperson NEEDS to know
        • The more attractive and valuable an offer, the more questions you can ask
        • Don’t ask a question whose answer you don’t need to know to follow up with the lead
      • How web forms integrates with your sales force automation tool and marketing automation tool
        • If you can’t integrate all three, integrate two
        • Ensure prompt follow up
        • The sales team must make contact with the lead
    • Call to action
      • Full report - http://crunk.starrtincup.com/webforms
      • William Tincup
      • W: www.starrtincup.com
      • E: tincup@starrtincup.com
      • P: 817-204-0400