Web 2.0

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Web 2.0

  1. 2. <ul><li>Web 2.0 is the incorporation of more advanced social media into a company website </li></ul><ul><ul><li>Incorporates the ability to interact with a website </li></ul></ul><ul><ul><li>2.0 saw its birth with the emergence of social media sites and has integrated the flow of those sites (such as Facebook, Twitter and myspace) into the business world </li></ul></ul>What is Web 2.0?
  2. 3. How to understand it <ul><li>Leverage the tools that are mainstream </li></ul><ul><ul><li>Primarily Facebook, Twitter, and LinkedIn </li></ul></ul><ul><li>Don’t try to be an innovator or early adopter of a few social media platforms </li></ul><ul><li>Learn & understand the devices that everyone is using </li></ul>
  3. 4. Challenges <ul><li>There are a few challenges you will face when working with Web 2.0: </li></ul><ul><ul><li>It’s important you keep up with the times; an out of date website is useless </li></ul></ul><ul><ul><li>Research the newest features on social media sites and other corporate websites and implement them on your site </li></ul></ul><ul><ul><li>Make sure the use of Web 2.0 on a corporate site relates back to your business interest </li></ul></ul><ul><ul><ul><li>If you don’t have much use for them, then there is no need to conform your site for them </li></ul></ul></ul><ul><ul><li>Look at the future and plan for it </li></ul></ul><ul><ul><ul><li>Take some time to consider what the future might hold and whether or not your company should be a part of it </li></ul></ul></ul>
  4. 5. <ul><li>Depends on target market </li></ul><ul><li>What do users want? </li></ul><ul><li>You want to communicate with users about the knowledge you possess on certain topics and how this relates to them </li></ul><ul><li>How do they prefer to look at content? </li></ul><ul><ul><li>If your users never blog, then there’s no need to keep a weekly blog </li></ul></ul><ul><ul><li>Research the way they prefer to see information displayed and use it to your advantage </li></ul></ul>What To Use on Your Site
  5. 6. To Sum up <ul><li>Overall, Web 2.0 is complicated, but doable </li></ul><ul><li>Decide whether or not your company needs to get involved with social media sites and use two-way communication </li></ul><ul><ul><li>If not, then don’t waste your time. If so, then commit. </li></ul></ul><ul><li>Figure out what content is needed, how to present it and keep it up to date </li></ul><ul><li>Leverage the mainstream tools and use them to better your company as a whole </li></ul>
  6. 7. Call to action <ul><li>Full report – http://crunk.starrtincup.com/WEB2.0 </li></ul><ul><li>William Tincup </li></ul><ul><li>W: www.starrtincup.com </li></ul><ul><li>E: tincup@starrtincup.com </li></ul><ul><li>P: 817-204-0400 </li></ul>

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