The Secrets to Creating Editorial Calendars

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The Secrets to Creating Editorial Calendars

  1. 1. The Secrets to Creating Editorial Calendars
  2. 2. Beginning the process <ul><li>Key to planning a good editorial calendar is finding an intersection between: </li></ul><ul><ul><li>Resources </li></ul></ul><ul><ul><li>What the market cares about </li></ul></ul><ul><ul><li>Your company’s position </li></ul></ul><ul><li>Determine your goals and objectives </li></ul><ul><ul><li>Consistency is key: decide what kind of marketing you want to produce and how often you want to send it out (weekly, biweekly, monthly, etc.) </li></ul></ul><ul><ul><li>Edit your marketing efforts –they must be superior! </li></ul></ul><ul><ul><li>Consider the type of marketing you want to send out (blog, email, press release) </li></ul></ul><ul><ul><li>Consider your resources: find the right mix of marketing frequency and type of campaigns while considering your resource boundaries </li></ul></ul>
  3. 3. Choose your topic wisely <ul><li>Choose topics for the upcoming six months </li></ul><ul><ul><li>Think about hot topics, external factors, etc. </li></ul></ul><ul><ul><li>What’s in the news? What do your prospects care about? </li></ul></ul><ul><ul><li>Showcase your knowledge by picking a fresh topic and providing interesting content </li></ul></ul><ul><ul><li>Don’t choose a topic that’s already been done, unless you have a fresh perspective </li></ul></ul>
  4. 4. Choose your topic wisely continued <ul><li>Choose what you know </li></ul><ul><ul><li>You should be informed about your topic </li></ul></ul><ul><ul><li>Alternatively, if you don’t know about it, find someone in your company who does </li></ul></ul><ul><li>Research </li></ul><ul><ul><li>Read about your topic, know it inside and out; people will notice if you don’t know your material </li></ul></ul>
  5. 5. Map it out <ul><li>Write out the calendar </li></ul><ul><li>Make it accessible </li></ul><ul><ul><li>Made in Excel, online, on your PDA or on a white board; make a graphical timeline </li></ul></ul><ul><ul><li>Post (email if its digital) so others can see it and know their responsibilities </li></ul></ul><ul><ul><li>Write the date, type of campaign, subject, who’s receiving it and who’s responsible for that piece </li></ul></ul><ul><li>Make every goal clear </li></ul><ul><ul><li>Everyone in the office needs to know the goals; this ensures you will stay on schedule </li></ul></ul>
  6. 6. A different view <ul><li>Big advantage: See the other side </li></ul><ul><ul><li>See what prospects will experience in frequency, themes, and types of communication </li></ul></ul><ul><li>Without perspective, you get overwhelmed </li></ul><ul><ul><li>Marketing is fast-paced, and you need a calendar to break down the information from a different view </li></ul></ul><ul><li>Plan your campaigns at a good time </li></ul><ul><ul><li>Your piece may coincide with a conference </li></ul></ul><ul><ul><li>Daily pieces are not impactful; don’t overdo it! </li></ul></ul><ul><ul><li>Be organized and strategic so that your prospects don’t feel flustered with content </li></ul></ul>
  7. 7. Call to action <ul><li>Full report- http:// crunk.starrtincup.com /calendar </li></ul><ul><li>William Tincup </li></ul><ul><li>W: www.starrtincup.com </li></ul><ul><li>E: tincup@starrtincup.com </li></ul><ul><li>P: 817-204-0400 </li></ul>

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