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The Secrets to Creating Editorial Calendars
The Secrets to Creating Editorial Calendars
The Secrets to Creating Editorial Calendars
The Secrets to Creating Editorial Calendars
The Secrets to Creating Editorial Calendars
The Secrets to Creating Editorial Calendars
The Secrets to Creating Editorial Calendars
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The Secrets to Creating Editorial Calendars

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  • 1. The Secrets to Creating Editorial Calendars
  • 2. Beginning the process <ul><li>Key to planning a good editorial calendar is finding an intersection between: </li></ul><ul><ul><li>Resources </li></ul></ul><ul><ul><li>What the market cares about </li></ul></ul><ul><ul><li>Your company’s position </li></ul></ul><ul><li>Determine your goals and objectives </li></ul><ul><ul><li>Consistency is key: decide what kind of marketing you want to produce and how often you want to send it out (weekly, biweekly, monthly, etc.) </li></ul></ul><ul><ul><li>Edit your marketing efforts –they must be superior! </li></ul></ul><ul><ul><li>Consider the type of marketing you want to send out (blog, email, press release) </li></ul></ul><ul><ul><li>Consider your resources: find the right mix of marketing frequency and type of campaigns while considering your resource boundaries </li></ul></ul>
  • 3. Choose your topic wisely <ul><li>Choose topics for the upcoming six months </li></ul><ul><ul><li>Think about hot topics, external factors, etc. </li></ul></ul><ul><ul><li>What’s in the news? What do your prospects care about? </li></ul></ul><ul><ul><li>Showcase your knowledge by picking a fresh topic and providing interesting content </li></ul></ul><ul><ul><li>Don’t choose a topic that’s already been done, unless you have a fresh perspective </li></ul></ul>
  • 4. Choose your topic wisely continued <ul><li>Choose what you know </li></ul><ul><ul><li>You should be informed about your topic </li></ul></ul><ul><ul><li>Alternatively, if you don’t know about it, find someone in your company who does </li></ul></ul><ul><li>Research </li></ul><ul><ul><li>Read about your topic, know it inside and out; people will notice if you don’t know your material </li></ul></ul>
  • 5. Map it out <ul><li>Write out the calendar </li></ul><ul><li>Make it accessible </li></ul><ul><ul><li>Made in Excel, online, on your PDA or on a white board; make a graphical timeline </li></ul></ul><ul><ul><li>Post (email if its digital) so others can see it and know their responsibilities </li></ul></ul><ul><ul><li>Write the date, type of campaign, subject, who’s receiving it and who’s responsible for that piece </li></ul></ul><ul><li>Make every goal clear </li></ul><ul><ul><li>Everyone in the office needs to know the goals; this ensures you will stay on schedule </li></ul></ul>
  • 6. A different view <ul><li>Big advantage: See the other side </li></ul><ul><ul><li>See what prospects will experience in frequency, themes, and types of communication </li></ul></ul><ul><li>Without perspective, you get overwhelmed </li></ul><ul><ul><li>Marketing is fast-paced, and you need a calendar to break down the information from a different view </li></ul></ul><ul><li>Plan your campaigns at a good time </li></ul><ul><ul><li>Your piece may coincide with a conference </li></ul></ul><ul><ul><li>Daily pieces are not impactful; don’t overdo it! </li></ul></ul><ul><ul><li>Be organized and strategic so that your prospects don’t feel flustered with content </li></ul></ul>
  • 7. Call to action <ul><li>Full report- http:// crunk.starrtincup.com /calendar </li></ul><ul><li>William Tincup </li></ul><ul><li>W: www.starrtincup.com </li></ul><ul><li>E: tincup@starrtincup.com </li></ul><ul><li>P: 817-204-0400 </li></ul>

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