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The Joys of Social Media Yes, we hate Twitter too
What is social media? <ul><li>Any content created by people using highly accessible publishing technologies </li></ul><ul>...
Fears of social media <ul><li>Lack of understanding or fear of increased self-disclosure </li></ul><ul><li>Some companies ...
How do I use social media? <ul><li>Audience </li></ul><ul><ul><li>Know your audience and your demographic </li></ul></ul><...
Advantages of social media <ul><li>Your content is original- social media lets you put it all out there </li></ul><ul><li>...
Common pitfalls to avoid <ul><li>Not tying social media strategies to business objectives </li></ul><ul><li>Making persona...
Call to action <ul><li>Full report –  http:// crunk.starrtincup.com/socialmedia </li></ul><ul><li>William Tincup </li></ul...
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Social Media

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Transcript of "Social Media"

  1. 1. The Joys of Social Media Yes, we hate Twitter too
  2. 2. What is social media? <ul><li>Any content created by people using highly accessible publishing technologies </li></ul><ul><li>Examples: Facebook, Twitter, LinkedIn </li></ul><ul><li>Employees and consumers are living and breathing social media- are you? </li></ul><ul><li>It can be an effective marketing tool </li></ul>
  3. 3. Fears of social media <ul><li>Lack of understanding or fear of increased self-disclosure </li></ul><ul><li>Some companies think it’s a waste of time </li></ul><ul><li>Some think these networks are only for socializing and there is no room for professional use </li></ul>
  4. 4. How do I use social media? <ul><li>Audience </li></ul><ul><ul><li>Know your audience and your demographic </li></ul></ul><ul><ul><li>Give them what they want </li></ul></ul><ul><ul><li>Find out which networks reach that audience </li></ul></ul><ul><li>Which networks to join </li></ul><ul><ul><li>Don’t spread yourself too thin by joining too many </li></ul></ul><ul><ul><li>Look for networks that are easy to join </li></ul></ul>
  5. 5. Advantages of social media <ul><li>Your content is original- social media lets you put it all out there </li></ul><ul><li>Allows you to create and foster conversations </li></ul><ul><li>Easily share content through networking and bookmarking </li></ul><ul><li>You can make it personal and relatable for consumers </li></ul>
  6. 6. Common pitfalls to avoid <ul><li>Not tying social media strategies to business objectives </li></ul><ul><li>Making personal (have personality, don’t write about your personal life) </li></ul><ul><li>Not keeping the message consistent </li></ul><ul><li>Stopping use for a long time, you need to update consistently </li></ul><ul><li>Not developing a comment policy or filter </li></ul><ul><li>Letting the negative comments affect your desire to use social media </li></ul>
  7. 7. Call to action <ul><li>Full report – http:// crunk.starrtincup.com/socialmedia </li></ul><ul><li>William Tincup </li></ul><ul><li>W: www.starrtincup.com </li></ul><ul><li>E: [email_address] </li></ul><ul><li>P: 817-204-0400 </li></ul>
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