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Social Media
 

Social Media

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    Social Media Social Media Presentation Transcript

    • The Joys of Social Media Yes, we hate Twitter too
    • What is social media?
      • Any content created by people using highly accessible publishing technologies
      • Examples: Facebook, Twitter, LinkedIn
      • Employees and consumers are living and breathing social media- are you?
      • It can be an effective marketing tool
    • Fears of social media
      • Lack of understanding or fear of increased self-disclosure
      • Some companies think it’s a waste of time
      • Some think these networks are only for socializing and there is no room for professional use
    • How do I use social media?
      • Audience
        • Know your audience and your demographic
        • Give them what they want
        • Find out which networks reach that audience
      • Which networks to join
        • Don’t spread yourself too thin by joining too many
        • Look for networks that are easy to join
    • Advantages of social media
      • Your content is original- social media lets you put it all out there
      • Allows you to create and foster conversations
      • Easily share content through networking and bookmarking
      • You can make it personal and relatable for consumers
    • Common pitfalls to avoid
      • Not tying social media strategies to business objectives
      • Making personal (have personality, don’t write about your personal life)
      • Not keeping the message consistent
      • Stopping use for a long time, you need to update consistently
      • Not developing a comment policy or filter
      • Letting the negative comments affect your desire to use social media
    • Call to action
      • Full report – http:// crunk.starrtincup.com/socialmedia
      • William Tincup
      • W: www.starrtincup.com
      • E: [email_address]
      • P: 817-204-0400