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SEO Audit

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    SEO Audit SEO Audit Presentation Transcript

    • SEO Audit
    • What is SEO?
      • SEO – Search Engine Optimization
        • Techniques that help your website rank higher in organic search results
        • Organic search results are pages that appear due to relevance of search term
      • Why worry about SEO?
        • Ranking higher in organic search results is important because:
          • It’s free
          • Drives more traffic to site
          • Attracts smarter people
          • 75% of clicks are organic search links
          • Greater credibility among internet users
    • History of SEO
      • Search engines were introduced in mid-90’s
        • Companies such as Yahoo, Microsoft and Google were some of the first search engines
        • Intent was to index and store everything in an easily accessible domain
        • Relied heavily on keyword density
      • Popularity of search engines increased in the late 90’s
        • Yahoo, Microsoft and Google started to take into account website popularity (clicks), external factors (links) and relevancy of keywords
        • Relying on other factors, besides keyword density, ranks websites in the order that is deserved
        • Cheating search engines is nearly impossible because they are constantly being optimized and refined, but there are ways to optimize a website to provide the best possible rank
    • How search engines rank sites
      • Base results on both on-page and off-page factors
      • On-page factors
        • Constitute about 25% of how search engines decide page rank for a particular keyword
        • Include keywords, metatags and content
        • Options that can be employed include :
          • Using relevant keywords, keep page titles and megatags up-to-date, use keywords in URL, avoid relevant content and keywords in Flash, design site with search engines in mind
    • How search engines rank sites
      • Off-page factors
        • Constitute about 75% of website page rank
        • Range from sources such as, external websites, social networks, and amount of content related to your site on other sites
        • Ways to make off-page factors more attractive:
          • The richer the content makes it appear more valuable, send one to two search optimized press releases per month, participate in social networking
    • Ethical vs. unethical optimizing
      • Ethical way: White Hat
        • Stems from producing good and relevant content
        • Using relevant keywords to on-page content is an easy and ethical way to increase rank
      • Unethical way: Black Hat
        • Any way of optimizing a website that is dishonest or could be considered cheating
        • Examples include:
          • Paying companies to post links to your website, copying other website’s content, using more keywords than necessary or keywords that aren’t relevant
      • It is important to maintain an ethical relationship with search engines or they can drop your website from their index
    • How to pick keywords
      • Three goals to keep in mind:
        • Pick keywords that have a high search volume
        • The keyword needs to be high in relevancy to the content on your website
        • Difficulty of a keyword giving you a higher page rank to be low
    • Things to keep in mind
      • Content is king
      • Contribute to social networks
      • Start small and work your way up
      • Be ethical
      • Track website results
      • Get relevant companies to link to you
      • Have relevant content
      • Use high ranking keywords
    • Call to action
      • Full Report –
      • http:// crunk.starrtincup.com/seoaudit
      • William Tincup
      • E: tincup@starrtincup.com
      • P: 817-204-0400
      • W: www.starrtincup.com