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Lead Nurturing Campaigns

Lead Nurturing Campaigns






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    Lead Nurturing Campaigns Lead Nurturing Campaigns Presentation Transcript

    • Lead Nurturing Campaigns Because not Everyone’s Ready at the Same Time
      • Consists of a series of messages
      • Delivered to contact list based on common qualities
      • Put the right message in front of the right person at the right time
      • Two types:
        • Warming
        • Omnipresent
      What is a Lead Nurturing Campaign?
    • Warming Campaigns
      • Action based
        • Target market must take action after receiving your messages in order to learn more
        • Users move themselves through the process
      • Pre-defined conditional logic times communications and selects messages based on users actions
      • Well suited for emerging markets
        • Messages build upon one another
        • End goal is peaking interest in a solution
      • Messages are based upon the pain that solution solves
    • Implementing a Warming Campaign
      • Map out the individual messages you intend the contact to receive
      • Send an initial piece out to your house list
      • Each contact who clicks through the email to your content will be queued up for the next message
      • Those who lose interest will opt out by not taking part in your call to action
      • Those who remain interested until the end should be personally contacted by a sales member
      • Linear in design
        • Non-action based
        • Planned in intervals
        • Messages are sent regardless of response
      • Chance for the company to always be on the mind of a potential client
      • Focused on repetition and consistency
      • Let’s a company’s list know that they are available and offer the best product or service
        • Usually sent to a list of people who will see value in a product but may only need it in the future
        • Suited for mature markets so that companies can stay “top of mind”
      • It’s all about being ready for when a prospective client is ready to buy
      Omnipresent Campaigns
    • Starting a Lead Nurturing Campaign
      • Define your target market
        • Think of people who are willing to buy the product
        • Build groups of people from the house list that share common pains or needs
      • Develop the content you need before launching the campaign
      • Decide on a frequency
      • Launch your campaign to a selected list
        • Set up rules to include others in the campaign if you feel it is necessary
    • Benefits
      • Consistency
      • Once it is started, there is little work to be done
    • Call to Action
      • Full report : http://crunk.starrtincup.com/leadnurturing
      • William Tincup
      • W: www.starrtincup.com
      • E: tincup@starrtincup.com
      • P: 817-204-0400