9 Months From Now – How Will YOU Rebound?  William Tincup, Starr Tincup April 22, 2009 – Created For RecruiterEarth / Eart...
Answer this question... I want to be an expert source for _______________ candidates! Starr Tincup Proprietary and Confide...
Six Steps / Nine Months <ul><li>Specialization </li></ul><ul><li>Segmentation </li></ul><ul><li>Positioning </li></ul><ul>...
Specialization <ul><li>Become a specialist if you aren't already </li></ul><ul><li>Change specialization if need be </li><...
Segmentation <ul><ul><li>Create a passion(s) inventory </li></ul></ul><ul><ul><li>Create a competency inventory </li></ul>...
Positioning <ul><ul><li>Build a brand  </li></ul></ul><ul><ul><li>Leverage your passion </li></ul></ul><ul><ul><li>Leverag...
Communication <ul><ul><li>Adopt 2.0 marketing best practices </li></ul></ul><ul><ul><li>Leverage Ping.fm – think connector...
Engagement <ul><ul><li>In this market, what is Candidate Engagement? </li></ul></ul><ul><ul><li>Everyone needs a friend ri...
Selling <ul><ul><li>Don't fill open positions – let the newbies do that shit </li></ul></ul><ul><ul><li>Create demand for ...
Six Steps / Nine Months <ul><li>Specialization – May </li></ul><ul><li>Segmentation – May </li></ul><ul><li>Positioning – ...
Reality Check <ul><li>This presentation is about your “future state” NOT current state </li></ul><ul><li>Do whatever you h...
Me = Q&A J. William Tincup Principal Starr Tincup  817.204.0404  [email_address] www.starrtincup.com JPIE = jpie.com LI = ...
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In 9 Months from Now - How will YOU Rebound?

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In 9 Months from Now - How will YOU Rebound?

  1. 1. 9 Months From Now – How Will YOU Rebound? William Tincup, Starr Tincup April 22, 2009 – Created For RecruiterEarth / Earth Day
  2. 2. Answer this question... I want to be an expert source for _______________ candidates! Starr Tincup Proprietary and Confidential - 2009 2
  3. 3. Six Steps / Nine Months <ul><li>Specialization </li></ul><ul><li>Segmentation </li></ul><ul><li>Positioning </li></ul><ul><li>Communication </li></ul><ul><li>Engagement </li></ul><ul><li>Selling </li></ul>Starr Tincup Proprietary and Confidential - 2009 3
  4. 4. Specialization <ul><li>Become a specialist if you aren't already </li></ul><ul><li>Change specialization if need be </li></ul><ul><li>Avoid “generalist” anything </li></ul><ul><li>Let the newbies be generalist </li></ul><ul><li>Nail down in May </li></ul>Starr Tincup Proprietary and Confidential - 2009 4
  5. 5. Segmentation <ul><ul><li>Create a passion(s) inventory </li></ul></ul><ul><ul><li>Create a competency inventory </li></ul></ul><ul><ul><li>Align passion & competence </li></ul></ul><ul><ul><li>Think about the hiring market in early 2010 </li></ul></ul><ul><ul><li>Predict the market – Ex. social media application developers </li></ul></ul><ul><ul><li>Nail down in May </li></ul></ul>Starr Tincup Proprietary and Confidential - 2009 5
  6. 6. Positioning <ul><ul><li>Build a brand </li></ul></ul><ul><ul><li>Leverage your passion </li></ul></ul><ul><ul><li>Leverage your competence </li></ul></ul><ul><ul><li>Leverage the market </li></ul></ul><ul><ul><li>Nail down in June </li></ul></ul>Starr Tincup Proprietary and Confidential - 2009 6
  7. 7. Communication <ul><ul><li>Adopt 2.0 marketing best practices </li></ul></ul><ul><ul><li>Leverage Ping.fm – think connector tool for LinkedIn, Facebook and Twitter </li></ul></ul><ul><ul><li>Leverage Facebook – 150+ million members around the globe </li></ul></ul><ul><ul><li>LinkedIn – 36+ million members in the world </li></ul></ul><ul><ul><li>Twitter – 10+ million unique visitors projected for March, 2009 </li></ul></ul><ul><ul><li>Communicate with your candidates and clients daily if not hourly </li></ul></ul><ul><ul><li>With time and practice, you'll get good at this </li></ul></ul><ul><ul><li>Start your new communication rhythms in July </li></ul></ul>Starr Tincup Proprietary and Confidential - 2009 7
  8. 8. Engagement <ul><ul><li>In this market, what is Candidate Engagement? </li></ul></ul><ul><ul><li>Everyone needs a friend right now </li></ul></ul><ul><ul><li>Create your own unique candidate database </li></ul></ul><ul><ul><li>Focus on all (passive and active) candidates that fit your focus </li></ul></ul><ul><ul><li>Talk with them – all the time </li></ul></ul><ul><ul><li>Gather all kinds of data about them – Ex. think spouse's birthday </li></ul></ul><ul><ul><li>If you have to fake caring about them – you probably have the wrong focus </li></ul></ul><ul><ul><li>Engage candidates in July </li></ul></ul>Starr Tincup Proprietary and Confidential - 2009 8
  9. 9. Selling <ul><ul><li>Don't fill open positions – let the newbies do that shit </li></ul></ul><ul><ul><li>Create demand for YOU </li></ul></ul><ul><ul><li>Create demand for YOUR candidates </li></ul></ul><ul><ul><li>Think of yourself as a rep NOT as a recruiter </li></ul></ul><ul><ul><li>Start selling in October for the new year </li></ul></ul>Starr Tincup Proprietary and Confidential - 2009 9
  10. 10. Six Steps / Nine Months <ul><li>Specialization – May </li></ul><ul><li>Segmentation – May </li></ul><ul><li>Positioning – June </li></ul><ul><li>Communication – July / Jan </li></ul><ul><li>Engagement – July / Jan </li></ul><ul><li>Selling – October </li></ul>Starr Tincup Proprietary and Confidential - 2009 10
  11. 11. Reality Check <ul><li>This presentation is about your “future state” NOT current state </li></ul><ul><li>Do whatever you have to do to stay in the biz </li></ul><ul><li>Come out of the recession in a better position </li></ul><ul><li>Think about it – what happens in a text box of 140 characters... everything... </li></ul><ul><li>Blow people away with the rapidity and validity in which you share content... Ex Guy Kawasaki, Bill Vick </li></ul>Starr Tincup Proprietary and Confidential - 2009 11
  12. 12. Me = Q&A J. William Tincup Principal Starr Tincup 817.204.0404 [email_address] www.starrtincup.com JPIE = jpie.com LI = linkedin.com/in/tincup T = twitter.com/williamtincup TB = talentbar.com/profile/tincup ST = starrtincup.com/profile/tincup RE = recruiterearth.com/profile/tincup RB = recruitingblogs.com/profile/tincup HRM = network.hrmtoday.com/profile/tincup FB = facebook.com/profile.php?id=703166799 Starr Tincup Proprietary and Confidential - 2009 12

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