Getting Email Out

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Getting Email Out

  1. 1. Getting Email Out How to do it & which tools to use
  2. 2. Why Not Outlook? <ul><li>Server-based products could be detrimental to your business </li></ul><ul><ul><li>They use same server as corporate email </li></ul></ul><ul><ul><li>Risk shutting your entire company server down </li></ul></ul><ul><ul><li>Server based programs have tracking </li></ul></ul><ul><ul><ul><li>Recipients can’t opt-out of your emails, violating the CAN-SPAM Act </li></ul></ul></ul><ul><ul><li>Did you have to install it or download a file to work? If yes, it’s probably a server based product </li></ul></ul><ul><ul><li>What should I use instead? </li></ul></ul><ul><ul><ul><li>Third-party e-mail solutions </li></ul></ul></ul><ul><ul><ul><li>Most are hosted or SaaS based </li></ul></ul></ul><ul><li>Two types-Email Transmission and Marketing Automation </li></ul>
  3. 3. Email Transmission <ul><li>Simple, cheap and quick </li></ul><ul><ul><li>Pricing varies based on your needs </li></ul></ul><ul><ul><li>You are charged based on the number of emails you send, number of people in your database or a combination of both </li></ul></ul><ul><li>You can track your emails </li></ul><ul><ul><li>See how many are opened, clicked on, bounced, unsubscribed and marked as spam </li></ul></ul><ul><li>You don’t have to have HTML knowledge </li></ul><ul><ul><li>Just plug in text and pictures </li></ul></ul><ul><li>Run about $150 for 15,000 contacts or emails per month </li></ul>
  4. 4. Marketing Automation <ul><li>Software that makes processes more efficient, like </li></ul><ul><ul><li>Customer segmentation </li></ul></ul><ul><ul><li>Customer data integration </li></ul></ul><ul><ul><li>Campaign management forms </li></ul></ul><ul><ul><li>Web analytics </li></ul></ul><ul><ul><li>Lead nurturing </li></ul></ul><ul><li>Helps you view your leads and measure ROI </li></ul><ul><li>Marketing automation reports contain everything, including </li></ul><ul><ul><li>Lead generation, lead management, lead scoring and lead nurturing </li></ul></ul><ul><ul><li>About $1,500-$3,000 per month (depending on database size) and can have implementation costs </li></ul></ul>
  5. 5. How To Choose <ul><li>Email transmission or marketing automation? </li></ul><ul><ul><li>Both have costs and benefits </li></ul></ul><ul><ul><li>Figure out how much money you want/have to spend </li></ul></ul><ul><li>Extensive features of marketing automation outweigh email transmission, but costs are substantial </li></ul><ul><li>Both are useful and should be based on whether or not your marketing department can utilize greater functionality or less </li></ul>
  6. 6. Call to action <ul><li>Full report – http:// crunk.starrtincup.com/emailexecution </li></ul><ul><li>William Tincup </li></ul><ul><li>W: www.starrtincup.com </li></ul><ul><li>E: [email_address] </li></ul><ul><li>P: 817-204-0400 </li></ul>

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