Blogs: Only because you want to, not because we said to
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Blogs: Only because you want to, not because we said to






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Blogs: Only because you want to, not because we said to Blogs: Only because you want to, not because we said to Presentation Transcript

  • Blogs: Only because you want to, not because we said to
    • Prospects and customers can communicate with you
      • People can comment/discuss the topics you drive
      • Engaging in conversations with your prospects and customers
      • People have grown to expect this type of interaction
    The case for having a blog
    • Blogs make your company more personal, positive and proficient
      • Customers and prospects can put a face and personality with your brand
      • Your company and brand becomes more relatable
    • Blogs provide an outlet for thought leadership
      • You can establish a position of expertise in your particular field
    The case for having a blog continued View slide
  • Fears of blogging
    • You won’t be able to control what people say about your company
      • Online reputation management is important
      • Tools like Google email alerts help you find out what people are saying about you and your products
      • Address problems and complaints through a blog entry
    View slide
  • You have a blog, now what?
    • Have a policy in the employee handbook pertaining to blogs
      • Tell employees what they can and cannot do or say
      • You can specifically restrict protected information, avoid potential leaks
    • Be careful not to stifle employees’ desire to blog about work
    • This helps overcome the fear of not being in control of what is said about your company
  • When and what to write
    • 5 to 1 ratio of personal to business
      • Make it personable, but don’t forget the purpose
    • Don’t be too formal
      • You want to engage people, not bore them
    • Post on a regular basis- at least twice a month
      • Better: once or twice a week
    • Take the blog down if you can’t keep up
  • Help people find your blog
    • Integrate your blog with other social media
      • Facebook, LinkedIn, Twitter and others
      • Promote your blog and let people know how to find it
    • Link to and discuss other blogs within your industry
    • Search engine optimization helps people stumble across your blog
    • Make your headlines keyword rich so they will be searchable in sites like Digg, Delicious and StumbleUpon
  • What not to do
    • Don’t be negative
      • Write about thing you like, not things you hate
    • Don’t disclose sensitive company information
    • Avoid taking or discussing extreme religious / political positions
    • Don’t make it seem forced
    • Convey a passion for your brand and desire to do what you are doing
  • Successful blogs
    • Convey a sense of
      • Brand evangelism
      • Thought leadership
  • Call to action
    • Full Report-
    • http:// /blogs
    • William Tincup
    • W:
    • E:
    • P: 817-204-0400