Blogs:  Only because you want to, not because we said to
<ul><li>Prospects and customers can communicate with you </li></ul><ul><ul><li>People can comment/discuss the topics you d...
<ul><li>Blogs make your company more personal, positive and proficient </li></ul><ul><ul><li>Customers and prospects can p...
Fears of blogging <ul><li>You won’t be able to control what people say about your company </li></ul><ul><ul><li>Online rep...
You have a blog, now what? <ul><li>Have a policy in the employee handbook pertaining to blogs </li></ul><ul><ul><li>Tell e...
When and what to write <ul><li>5 to 1 ratio of personal to business </li></ul><ul><ul><li>Make it personable, but don’t fo...
Help people find your blog <ul><li>Integrate your blog with other social media </li></ul><ul><ul><li>Facebook, LinkedIn, T...
What not to do <ul><li>Don’t be negative </li></ul><ul><ul><li>Write about thing you like, not things you hate </li></ul><...
Successful blogs <ul><li>Convey a sense of </li></ul><ul><ul><li>Brand evangelism </li></ul></ul><ul><ul><li>Thought leade...
Call to action <ul><li>Full Report- </li></ul><ul><li>http:// crunk.starrtincup.com /blogs </li></ul><ul><li>William Tincu...
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Blogs: Only because you want to, not because we said to

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Blogs: Only because you want to, not because we said to

  1. 1. Blogs: Only because you want to, not because we said to
  2. 2. <ul><li>Prospects and customers can communicate with you </li></ul><ul><ul><li>People can comment/discuss the topics you drive </li></ul></ul><ul><ul><li>Engaging in conversations with your prospects and customers </li></ul></ul><ul><ul><li>People have grown to expect this type of interaction </li></ul></ul>The case for having a blog
  3. 3. <ul><li>Blogs make your company more personal, positive and proficient </li></ul><ul><ul><li>Customers and prospects can put a face and personality with your brand </li></ul></ul><ul><ul><li>Your company and brand becomes more relatable </li></ul></ul><ul><li>Blogs provide an outlet for thought leadership </li></ul><ul><ul><li>You can establish a position of expertise in your particular field </li></ul></ul>The case for having a blog continued
  4. 4. Fears of blogging <ul><li>You won’t be able to control what people say about your company </li></ul><ul><ul><li>Online reputation management is important </li></ul></ul><ul><ul><li>Tools like Google email alerts help you find out what people are saying about you and your products </li></ul></ul><ul><ul><li>Address problems and complaints through a blog entry </li></ul></ul>
  5. 5. You have a blog, now what? <ul><li>Have a policy in the employee handbook pertaining to blogs </li></ul><ul><ul><li>Tell employees what they can and cannot do or say </li></ul></ul><ul><ul><li>You can specifically restrict protected information, avoid potential leaks </li></ul></ul><ul><li>Be careful not to stifle employees’ desire to blog about work </li></ul><ul><li>This helps overcome the fear of not being in control of what is said about your company </li></ul>
  6. 6. When and what to write <ul><li>5 to 1 ratio of personal to business </li></ul><ul><ul><li>Make it personable, but don’t forget the purpose </li></ul></ul><ul><li>Don’t be too formal </li></ul><ul><ul><li>You want to engage people, not bore them </li></ul></ul><ul><li>Post on a regular basis- at least twice a month </li></ul><ul><ul><li>Better: once or twice a week </li></ul></ul><ul><li>Take the blog down if you can’t keep up </li></ul>
  7. 7. Help people find your blog <ul><li>Integrate your blog with other social media </li></ul><ul><ul><li>Facebook, LinkedIn, Twitter and others </li></ul></ul><ul><ul><li>Promote your blog and let people know how to find it </li></ul></ul><ul><li>Link to and discuss other blogs within your industry </li></ul><ul><li>Search engine optimization helps people stumble across your blog </li></ul><ul><li>Make your headlines keyword rich so they will be searchable in sites like Digg, Delicious and StumbleUpon </li></ul>
  8. 8. What not to do <ul><li>Don’t be negative </li></ul><ul><ul><li>Write about thing you like, not things you hate </li></ul></ul><ul><li>Don’t disclose sensitive company information </li></ul><ul><li>Avoid taking or discussing extreme religious / political positions </li></ul><ul><li>Don’t make it seem forced </li></ul><ul><li>Convey a passion for your brand and desire to do what you are doing </li></ul>
  9. 9. Successful blogs <ul><li>Convey a sense of </li></ul><ul><ul><li>Brand evangelism </li></ul></ul><ul><ul><li>Thought leadership </li></ul></ul>
  10. 10. Call to action <ul><li>Full Report- </li></ul><ul><li>http:// crunk.starrtincup.com /blogs </li></ul><ul><li>William Tincup </li></ul><ul><li>W: www.starrtincup.com </li></ul><ul><li>E: tincup@starrtincup.com </li></ul><ul><li>P: 817-204-0400 </li></ul>

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