Behold the Power of Segmentation
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Behold the Power of Segmentation






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    Behold the Power of Segmentation Behold the Power of Segmentation Presentation Transcript

    • Behold the Power of Segmentation
      • What is it?
        • Segmentation breaks down your house or alternative prospects list into smaller groups based on predetermined similarities
        • The more data you know about the people you want to target, the more relevant your marketing communications will be
    • Advantages of Segmentation
      • Sending focused campaigns that connect with the target
      • The more relevant the email is to the target, the greater the response rate will be
      • A greater response rate leads to a greater ROI
      • The target feels like you are talking directly to them
    • Demographics
      • What’s the purpose?
        • They help you narrow your search almost instantly
        • They help weed out people that may be unqualified for your campaign
      • Examples
        • Industries of employ
        • Department
        • Title
        • Age
        • Gender
    • Psychographics
      • What are they?
        • Attitudes
        • Beliefs
        • Interests
        • Values
      • Why use them?
        • It can tell you how and where to find people outside the office
        • Can get a better sense of where these people might appear for marketing purposes
        • Allows you to use imagery and word selection to directly appeal to the intended target
    • Infographics
      • What are they?
        • Infographics break down exactly where your target goes to get their information
      • Our Recommendation
        • Choose only the top 2 or 3 communities to deploy your campaign
        • The top 2 or 3 tend to reach 85%-90% of the market
        • A lot of companies waste time and money trying to identify and marketing to the other communities that make up the remaining 10%-15% of their audience and receive a diminished return
    • List Select
      • What is it?
        • A list select is a segmented version of your house and/or alternate lists that represent only the people that apply to a specific category you want to market to
      • What is the Value of it?
        • You can use psychographic, demographic and infographic information to your advantage
        • It increases the effectiveness of your marketing campaigns
    • Call to Action
      • Full Report – http:// /segmentation
      • William Tincup
      • W:
      • E:
      • P: 817-204-0400