what is twitter and how do i use it?

What is all the fuss about? 140 Latest: @everyone talking about twitter Home Will iamth el ia r @JWT

HI TWITTERS . THANK YOU FOR A WARM WELCOME. FEELING REALLY 21st CENTURY April 17th 2009 @oprah ur caps r on, btw Oprah Winfrey’s first tweet April 17th 2009 THE_REAL_SHAQ Twitter is the fastest-growing social network service, recording an 1841% increase in accounts between February 2008 and February 2009 Not a day goes without hundreds of USA Today mentions of twitter on blogs and TV...Search on google for ‘Twitter’ is growing faster than the service itself Washington Post

1000%+ SINCE 2008 April 15th 2009

What are you thinking? 140 What is Twitter? Where did it come from? Where it is now? and where do we think it is going? Latest: @everyone talking about twitter Home williamtheliar @JWT

Micro-Blogging: 1) Tell people what you are doing/thinking/feeling 2) People choose to follow you so they know what you are doing (“Followers”) 3)You can choose who you want to follow (“Following”)

Vocabulary 140 Tweet: update of 140 char or less Twitterer: person who Twitters Tweeps: followers Twitterverse: everyone on twitter Tweetup: meet in real world Twirt: to ﬂirt on twitter Dweet: tweet made under the inﬂuence of alcohol Latest: @everyone talking about twitter

The fail whale: Origin: in the early days Twitter was very unreliable and every time the servers failed twitter used this image as the error message

Cultural icon:

What if I want to reply? 140 @username +message reply to a speciﬁc person but others see it Latest: @convention started by users

What if you want privacy? 140 D username +message Sends someone a private tweet (that others cannot see) Latest: twitter added to user convention

Retweeting? 140 RT @username +message repeat someone else’s tweet. Amplifying it to your followers while giving them credit Latest: RT @williamtheliar idea worth sharing

Evolution of search

#Hashtags? 140 #hashtag Became a way to identify topics that others could follow and themes to capture attention Latest: RT @williamtheliar idea worth sharing

Top #hashtags May 14 ’09 Top Conservatives on Twitter Follow Friday Modern Warfare 2 FaceBook Hugh Hewitt Radio Show South by SouthWest

#hashmob 4000 tweets a day

wefollow.com? 140 self classiﬁcation of username by #hashtags Latest: @wefollow #twitter #marketing #advisor

Sharing links and content? 140 URL shortening Allow links to be shared and turned twitter into a content sharing site Latest: Merit badges for nerds http://bit.ly/awcSk

See what everyones talking about

Monittor realtime conversations Twitterfall

Sometime making the news

Biggest twitter news events Mumbai massacre Presidential election #Amazonfail #dominos #herebeforeoprah Ashton vs.CNN Motrin Moms Italy Earthquake @Jamesbuck arrested in Egypt @susanboyle

Why do people Twitter?

Twittiquette Do whatever you want...it’s an opt out culture so if they don’t like it they can opt out. Some people follow everyone that follows them and expect a ‘follow-back’. Not necessary Shortened urls used to be the norm but some believe it should only be used when necessary as it undermine the stability of internet Avoid Spam and over self promotion avoid following people who follow thousands but only have a few followers Avoid auto-responses to people who follow they are meaningless and despised

To follow or not to Follow

Doesn’t make you smart but may get some respect

What are you doing? 140 Don’t tell people what you are doing... Latest: feeding the cat

How do you use twitter? 140 Expand your sphere of inﬂuence Latest: D bobjeffrey had a thought that would help everyone understand twitter

How do you use twitter? 140 learn from the inﬂuencers what they are talking about what they are reading Latest: RT @algore perfect chord http:// tinyurl.com/ddlsse

Top Twitterers

Grouping makes following less time consuming Grouping makes twitter more productive Group people by what they tweet about Group those who share links = knowledge harvesting

How do you use twitter? 140 Ask questions, informal research, tracking

Tools Used for Twitdom Finding Applications Twitscoop Measuring activity by subject Tweetdeck Manage/groups Twhirl Multi acct/groups Mr Tweet Finds followers Twinfluence Influence rank Twitseeker Subject/influencers Twitpic Share pics Twitterfeed RSSfeed/blog Twitterholic Ranking Twitteurly Track URLs shared Twtpoll Surveys Twistori Realtime word stream Twitterfall Follow words Monittor Follow multiple words Twibes Community Tweetbeep Twitter Alerts Twellowhood Geolocated tweets

Mashable’s user types Personal brand Be @mariansalzman Corporate yourself @joshspear @john_hunter @bobjeffrey brand @amykchulik A @bbhlabs @dunkindonuts @maryknudson blend @jetblue @the_real_shaq Be @Williamtheliar Dead/ ﬁction Be a fake person @smallplaces @cdarwin @twitterﬁction robot @peggyolson @manyvoices @NYTimes @r2d2 @cnn @newsweek

Brand user types Person@ brand @richardatDELL Advice @dunkindonuts Customer @jetblue @HRblock @scottmonty (Ford) Service @comcastcares @jetblue CEO @zappos Employees @Bob Jeffrey @ev (twitter) ﬁrst Entertainment @homedepot Sell, @southwestair Sell, Sell Community @delloutlet @wholefoods @starbucks

Brandjacking @theBKlounge has over 1500 followers and has received press from Advertising Age and the Los Angeles Times, been mentioned in Mashable’s 40 Best Twitter ...and is FAKE

Fundraising Raised over $250,000 1000 volunteers 200 Cities 10,000 people attended

Hitting a Million followers here

#tweettoremind

Twitter games @playtwivia (trivia) @twitbrain (math/engineering) @tweetbomb (prank) @beatmytweet (word scramble) @tweet140 (exact 140 tweets)

Things that twitter

How I use Twitter and still have a life @williamtheliar is primarily professional (+3 other accounts) Tweetdeck to groups ‘followers’ into subject matter groups RT the good stuff and my own thoughts Follow all who follow me, except obvious spammers RSS feed of my Twitter goes to Friendfeed and Google Reader Bit.ly is my shorten url preference - has data Bit.ly widget on browser used to create quick posts Bit.ly RSS feed also goes to Google Reader If items from Google Reader ‘shared’ (ﬁlter every few days) they are sent automatically to blogs (“What i am reading”) and facebook proﬁle page (not status bar)

what is twitter and how do i use it?

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Notes on slide 1

10 Favorites & 1 Group