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Personal Branding For Job Search

Personal Branding For Job Search



Personal Branding For Job Search

Personal Branding For Job Search



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    Personal Branding For Job Search Personal Branding For Job Search Presentation Transcript

    • How to build personal branding for job search By William Tan
    • What is a brand
    • Why do you choose one brand over the other?
    • Brands are… Brands are born of experience and reflect trust It is a measure of reputation Perception in the mind of a consumer
    • Why do you need a personal brand?
    • Purposes of Personal Branding  Creating a “trademark” around your name and career  Communicating your skills, personalities and values  Building reputation, grow your network  Achieving your career goals
    • This is what we do
    • Branding Toolkits
    • How & Where do you “market” yourselves?
    • So what exactly are brands?  Brands are verbs. YOU are a BRAND. People know you by verbs.  “Apple Thinks Different”  “Sony Dreams”  “IBM Solves”  “ Virgin Enlightens”
    • What personal brands are not?  Branding is Not about self promotion, it is about self differentiation  Not about how many people know you but how do they know you
    • Personal brands allow individuals to differentiate themselves by consistently articulating and leveraging their unique value proposition
    • Develop Personal Statement Elevator Speech
    • Personal Statement What value you provide (what problem do you solve) How you do it uniquely (your USPs) Whom you do it for (your target audience)
    • Examples – Personal Statement  Inspire people to transform “stuck” career management plans to vibrant opportunity creating strategies. – Career Coach I help businesses and individuals build and promote lasting brands. – Ryan Rancatore
    • More Examples…  I love helping people to develop a unique Personal Brand. A brand that represents who they are on the inside and expresses itself authentically on the outside. – Malcolm Levene  I help people to transform their businesses, their careers and their lives. – John Purkiss
    • Guidelines Target your audience  Stay authentic  Make it punchy and memorable  Keep it reasonably short  It isn’t cast in iron  Call to action 