Williams Chevrolet     Overview
Loyalty Cards    •Vehicle owners earn Preferred Owner points/dollars    when purchasing customer-pay service at Chevrolet ...
What’s In It For Williams?• Drives customer loyalty to our dealership through targeted  communications, incentives and ref...
Preferred Owner Program Elements– Rewards/Redemptions on any make or model– Consumer Web site – customer can check balance...
Williams Preferred Owner ProgramWho gets the POP card ?• Williams Chevrolet customers will be offered a  Preferred Owner l...
Williams Preferred Owner ProgramHow does the POP card work here?• At a customer service visit, the card will be  scanned w...
Williams Preferred Owner Program• Who will let the customers know about this?  – Primarily the Sales and Service Team. How...
Williams Preferred Owner ProgramEmployee benefits:• As an employee, you will be able to get a card  that will allow you to...
Williams Preferred Owner Program• When did this program begin?  – May 2012.• Let’s learn more about the Points Plus –  sho...
Earn points from National Retailers to use for     service and parts in our dealership
“Log onto www.gmpreferredowner.com”
Welcome to our Preferred Owner Program...                                            250.00                               ...
Points Plus Retailers
Welcome to our Preferred Owner Program...  Selecta Retailer
Points Plus Example =           Shopping to Earn $• Shop at local Sears or Home Depot, determine  purchase, like washer an...
It’s that easy…Your points will be available  for redemption at our  dealership in 30-45 days  from purchaseAirline ticket...
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Williams Preferred Owner Program for Employees

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Williams Chevrolet Honda Kia employees are eligible to participate in the followin program: As a way to thank our valued customers, we’re offering our Williams Preferred Owner Program at no cost to you. When you sign up, you’ll start accumulating points good towards accessories, your vehicle’s future service, and parts visits.*

Just for signing up, you’ll receive $25 in points for service work and you earn $250 in sales points when you purchase a vehicle at Williams towards a future vehicle purchase.**

It’s easy to use – just swipe your card at the cashier’s desk and we take care of the rest!

Learn more - http://www.williamschevydeals.com/Preferred-Owner

Published in: Automotive, Business, Technology
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Williams Preferred Owner Program for Employees

  1. 1. Williams Chevrolet Overview
  2. 2. Loyalty Cards •Vehicle owners earn Preferred Owner points/dollars when purchasing customer-pay service at Chevrolet OR Honda service Centers. •Vehicle owners redeem Preferred Owner points/dollars on their next purchase of a new or used car at Williams Chevrolet Honda. •We “pre-load” new Preferred Owner cards with $25 on the service account to encourage the first return for Service and Sales to your dealership.2
  3. 3. What’s In It For Williams?• Drives customer loyalty to our dealership through targeted communications, incentives and referral programs• Generates repeat dealership visits• Increases service revenue and profitability• Enhances the Williams brand to our customers and influence their next vehicle purchase decision • RETENTION =
  4. 4. Preferred Owner Program Elements– Rewards/Redemptions on any make or model– Consumer Web site – customer can check balance– Points Plus – shop on line and earn dollars for future service 4
  5. 5. Williams Preferred Owner ProgramWho gets the POP card ?• Williams Chevrolet customers will be offered a Preferred Owner loyalty card when: – They purchase a New or Used Vehicle or get service work done that involves customer pay.• The card will be pre-loaded with $25 for their NEXT service purchase and $250 for their NEXT vehicle purchase.• Customers will be linked to only our dealership with this unique loyalty card.
  6. 6. Williams Preferred Owner ProgramHow does the POP card work here?• At a customer service visit, the card will be scanned when they check out, and the $ amount available will be deducted from the bill.• If they purchase anything additional, they will earn 5% of that expense toward their next service, parts or body shop visit.• If purchasing a vehicle, the “sales” money available will be deducted from their cost. – The Sales dollars can not be used with GM employee New Car sales purchases.
  7. 7. Williams Preferred Owner Program• Who will let the customers know about this? – Primarily the Sales and Service Team. However all employees need to know about the program and encourage customers to enroll.• Who is eligible? – All Williams Chevrolet Honda customers – those who purchase a New or Used Vehicle OR those who have customer pay customers work done, will be enrolled in POP. – The customers will receive their cards during the delivery or at the cashier desk at checkout. – Eventually, the Fast Lube will enroll customers.At this point – We need everyone to be informed and enthused!
  8. 8. Williams Preferred Owner ProgramEmployee benefits:• As an employee, you will be able to get a card that will allow you to shop on line and earn dollars to use here, for service, parts, accessories or body shop work.• You will not earn the 5% back on your customer pay service. You will not receive any sales or service dollars – because you already receive an employee discount.
  9. 9. Williams Preferred Owner Program• When did this program begin? – May 2012.• Let’s learn more about the Points Plus – shopping online benefit.
  10. 10. Earn points from National Retailers to use for service and parts in our dealership
  11. 11. “Log onto www.gmpreferredowner.com”
  12. 12. Welcome to our Preferred Owner Program... 250.00 25.00 60.00 Click here to Go To Points Plus!
  13. 13. Points Plus Retailers
  14. 14. Welcome to our Preferred Owner Program... Selecta Retailer
  15. 15. Points Plus Example = Shopping to Earn $• Shop at local Sears or Home Depot, determine purchase, like washer and dryer.• Go on line to shop at: www.gmpreferredowner.com• Select retailer (Sears or Home Depot) and buy the same items on line. Select to pick up purchase at the local store. (Save shipping)• You just earned $ for shopping on line.
  16. 16. It’s that easy…Your points will be available for redemption at our dealership in 30-45 days from purchaseAirline ticket points are available for redemption 30-45 days from when you take the flight
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