IS LATE REALLY BETTER THAN NEVER?                                             We’ve all experienced the excitement that co...
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IS LATE REALLY BETTER THAN NEVER?

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When the company delivers on that promise in an expected timeframe, we as consumers are satisfied.

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Transcript of "IS LATE REALLY BETTER THAN NEVER?"

  1. 1. IS LATE REALLY BETTER THAN NEVER? We’ve all experienced the excitement that comes from a new product announcement from a company we really like. It is often associated with a generous portion of marketing glitz and glam that get our mouths watering for the next great piece of tech, software or whatever. When the company delivers on that promise in an expected timeframe, we as consumers are satisfied. However, when a business continually delays a release, we are left feeling angry, as if the business has been dishonest in some way. We know rationally that there are a number of factors that can result in product delay, but when we were really looking forward to arelease, we just don’t care.Some setbacks have been so disheartening, so lengthy, that they actually become a runningjoke. In the video game industry, the game Duke Nukem Forever was intended to bereleased as a sequel to its 1996 predecessor. Then the delays began and they continued tooccur for years. People joked about getting things done “when Duke Nukem comes out”(i.e., never). Then, against all odds, the game finally did get released...in 2011, a full fifteenyears after it was slated for distribution. Unsurprisingly, people felt it had missed itswindow and that the constantly changing scope of the game made it a disappointment.So, what does this mean for your business? While failure on that level is quite rare, scopecreep is not. If you do not accurately forecast project budgets, personnel availability andresource usage, your project can very easily get delayed past the point of no return. Whencustomers or stakeholders inevitably lose interest, you are left with nothing more than losttime and missed opportunities. It is frustrating when projects miss deadlines, but it is evenworse when a business continues to sink money into a lost cause. Accurately tracking timeand resources can often curtail scope creep, but it will also allow you to cut your losses if aproject is drastically off the mark.Reference Link: http://journyx.com/node/2110

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