Can You Measure Disruption in Degrees?
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Can You Measure Disruption in Degrees?






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Can You Measure Disruption in Degrees? Document Transcript

  • 1. Can You Measure Disruption in Degrees? The modern technology landscape looks significantly different than it did five years ago. Tablets and smartphones are the norm, as more people embrace a highly mobile lifestyle. Still, recent innovations to these fields are relatively stagnant, particularly in the tablet field. Apple remains the major player despite numerousattempts to unseat the iPad from its throne. Regardless, competitorscontinue to search for the new killer feature or app that will reconfigure themarketplace. The ultimate question is: is it possible to be disruptive in thecurrent mobile environment?Apple stands at the forefront of both the smartphone and tablet markets. Ofcourse, the Android OS has surpassed iOS for smarthones, but iOS stillholds the lion’s share of the tablet marketplace. Even with Android’s lead inOS, no individual smartphone matches the popularity of the iPhone. This istrue even though Apple has been critiqued for resting on their laurels andsimply adding aesthetic and incremental updates to the iPhone. Of course,this is partially true because the iPhone is built on a highly successfulplatform that is already full to the brim with improvements.In any case, Android has been successful in differentiating itself as theplatform for users who want complete customization options. This is hardlya disruptive approach, however. In fact, in some ways it can be seen as aregression considering the iPhone built its OS for mobile simplicity in aworld where the somewhat annoying complexity of Windows still
  • 2. dominated. Both platforms attempt to “wow” customers based on techspecs which is vastly less impressive than early innovations like highlysensitive touchscreen controls and Internet integrations.These approaches to innovation are similar for both the iOS and Android-based tablets, with the primary difference being that Android OS haslargely failed to capture a significant portion of marketshare. Still it isinteresting to note that, despite remaining the world’s most popular tabletmaker, Apple incorporates both design and interactive elements thatAndroid users enjoy. The notification bar can now be found on all up-to-date iOS devices, and the release of the iPadMiniis a nod to the moderatesuccess of the Nexus 7 and Kindle Fire. Still, these responses do notnecessarily mean that Apple feels threatened, but rather that they are ableto recognize and cash in on sustaining innovations in the marketplace.For more information visit: