Patch William: Making the band a brand
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Patch William: Making the band a brand



A brand overview of profile-building UK-based four piece band, Patch William.

A brand overview of profile-building UK-based four piece band, Patch William.



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    Patch William: Making the band a brand Patch William: Making the band a brand Presentation Transcript

    • Patch William:Making the band a brand Ventura blvd.
    • Music + BrandNot always likely bed fellows.Having a critical understanding of brand and enjoying great,original music aren’t things you normally get to combine.The past 18 months has seen me work with Grammy Award-winning producer Steve Levine and his independent labelHubris Records. Patch William has been the first of his artistsI’ve been involved with.Branding, marketing, PR can really be a huge distractionwhen true artists just want to write and perform great music.The challenge with Patch William was take an unknownband, create a consistent brand across multiplecommunication channels, all without detracting from themusic. This decks tells that story.William
    • Patch William are a four-piece band; brothers Edand Will Adlard, GeorgeEddy and Ali Digby
    • We started byoverhauling thePatch Williamwebsite…
    • …Twitter account,Facebook page andMySpace page…all to create amore consistentbrand
    • We launched ablog for the bandto share theirexperiences withfans in real time.
    • After launchingtheir first album,Patch Williamwere nominatedfor an IvorNovello awardfor ‘Best Song:Musically andLyrically’
    • We got StephenFry excited…
    • …the presstalking…
    • …and the blogs.
    • BBC 6musicbacked thenomination
    • The bandperformed atGlastonbury aspart of BBCIntroducing…
    • …and playedthe Big Topstage at Bestival
    • They were alsoinvited to perform aStation Session atSt. Pancras
    • We also workedwith HarmanKardon and LandRover to record aspecial 5.1 SurroundSound track todemonstrate theoutstanding qualityof the HarmanKardon Logic7 HDsystem in the 2010Range Rover
    • New single‘Skinny WhiteBoy’ waslaunched tocritical acclaim
    • We partnered withBurberry to create anexclusive acoustic versionof the track ‘Jealousy’
    • Which also featured onthe official soundtrack toLondon Fashion Week
    • ‘Skinny White Boy’ isnow being used for theSpring / Summer 2011Burberry Explorers film
    • 2010 was a Livewhirlwind Performancesyear… Airplay Sales & Downloads World-class Festivals Brands & Partnerships
    • One last noteA huge thanks to the following, who without their hardwork, none of this would have been possible:Ed, Will, George & AliSteve LevineKaren LevineTony JamesChristopher Bailey, BurberryOliver Bampflyde, Shutter & EyeApple Store, Regent StHarman KardonEveryone at BBC Radio 2, Introducing and 6musicAll at XFM
    • About WilliamWilliam Smith is a Brand & PR strategist withexperience in Europe and the United States.He recognizes the importance of building a world-classbrand and has worked with clients including KPMG,Skype, AstraZeneca, Expedia, Oxfam, Eircom,General Mills, Corky McMillin and DFDS Seaways, aswell as helping a number of smaller brands.William believes that online and offline brand behavioris not mutually exclusive, and that by aligning what abrand says with what it does, it can actually add value topeoples’ lives. @VenturaBlvd
    • Thank @VenturaBlvd