ReThink Proposal Presentation: 1/17/13       On-line Assessment of SBA Post-graduate      Career Performance: Curriculum F...
ReThink Proposal Presentation: 1/17/13  Context: BA495: Business Strategy & Capstone Program       •   End of education: l...
ReThink Proposal Presentation: 1/17/13    What is missing? Longitudinal Career Assessment!    Longitudinal Assessment can ...
ReThink Proposal Presentation: 1/17/13    What we propose:    Longitudinal assessment of SBA graduate career performance  ...
ReThink Proposal Presentation: 1/17/13How we will use the assessments: the exciting part    • Inform the curriculum commit...
ReThink Proposal Presentation: 1/17/13    Why it is important?    Business schools have come under increasing Criticism   ...
ReThink Proposal Presentation: 1/17/13    On-line solutions are only as good as the    content they provide    •   On-line...
ReThink Proposal Presentation: 1/17/13                               Thank you    Please read & comment on our Proposal   ...
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Bj re think presentation 1 17-13

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Bj re think presentation 1 17-13

  1. 1. ReThink Proposal Presentation: 1/17/13 On-line Assessment of SBA Post-graduate Career Performance: Curriculum Feedback & Life Long Learning School of Business Administration (SBA) PI: • Bill Jones, Ph.D. • Melissa Appleyard, Ph.D. School of Business Administration 1
  2. 2. ReThink Proposal Presentation: 1/17/13 Context: BA495: Business Strategy & Capstone Program • End of education: last course before graduation – “end of Pipe” • Capstone: “tests” SBA core educational competencies using “real” world clients with “real” world business challenges • We & participating clients can observe how well students are prepared for the business world • Career launching course • We do some immediate assessment of capstone performance: on-line client surveys (qualtrics), focus groups, student evaluations (SBA & UNST) It is insufficient for a modern business education degree! School of Business Administration 2
  3. 3. ReThink Proposal Presentation: 1/17/13 What is missing? Longitudinal Career Assessment! Longitudinal Assessment can address such questions as: • How do our students perform in their career 5, 10, 15, 30 years & beyond? • How can a longitudinal assessment inform & help improve curriculum development & pedagogy? • Can assessment feedback act as a “early warning system” identifying potential deficits in SBA Curricula? • Did PSU & SBA prepare our graduates to be life-long learners, to adapt to a dynamic economy? • Can SBA continue to be a partner in our graduate’s careers through on-going, relevant business education. • What is the value of an SBA degree? • And, importantly, how well will our increasingly on-line dependent education perform? School of Business Administration 3
  4. 4. ReThink Proposal Presentation: 1/17/13 What we propose: Longitudinal assessment of SBA graduate career performance • Immediate: Both Student & Client performance assessment in BA495 to create a student base-line assessment • Long-term: 2nd year post-graduation, 5th year post graduation, and five year year increments thereafter How we will do it: On-line assessment is the ideal long-run medium Develop Assessment Methodology: Goals, metrics & measures • Use: business leaders, thought leaders, students & alumni Use On-line assessment tools to collect data • Establish student contact information (active alumni association) • Recruit student participation & keep contact information updated & current • Continued contact: Linked-In, Facebook, Blackboard Collaborate, Go-to-meeting • Business contact (Initially BA495 clients): SBA business advisory council • Survey tools: Qualtrics & other on-line assessment tools • Administer assessments • On-line focus group assessments • Assessment, findings, reporting: SBA, Alumni, businesses, etc. School of Business Administration 4
  5. 5. ReThink Proposal Presentation: 1/17/13How we will use the assessments: the exciting part • Inform the curriculum committee: • On-line as well as resident course effectiveness • Compare effectiveness of each medium • To bolster current course offerings, design new courses, etc. • Provide faculty feedback on the pedagogical aspect of curricula • Serve graduates’ continuing educational needs. • Develop post-graduate programs such as the on-line “SBA capstone alumni weekend” where webinars & on-line mentoring between graduates from different years can mentor younger graduates • Improve BA495 Capstone Program: • Add, subtract, emphasize, de-emphasize aspects of the capstone to better prepare students for their career • Enhance the “BA495 Follow-on Internship Program” • Video capture of interviews with students & clients on the effectiveness of the SBA & BA495 education as a preparation for the internship & for career School of Business Administration 5
  6. 6. ReThink Proposal Presentation: 1/17/13 Why it is important? Business schools have come under increasing Criticism • “Default Major”, “Skate by”, not as demanding as other majors (NYT 4/14/11) Business Community concerned about future qualified graduates Concern with the value of a Business School Degree • Increasing student debt: average $23k by some measures Technology & rise of on-line courses & education -- Competition • Students can now “vote with their technology & wallets” rather than “their feet” • More convenient, less cost, and “prestigious” institutions “Credential inflation” devaluing the college education Increasing financial stress of higher educational institutions • Affects curriculum, programs, jobs… everything School of Business Administration 6
  7. 7. ReThink Proposal Presentation: 1/17/13 On-line solutions are only as good as the content they provide • On-line assessment must go hand in hand with all on-line course development • Longitudinal assessment is one of the most effective means to measure effectiveness SBA education • Assessment can be used to help graduates throughout their career • An engaged alumni can provide multiple benefits: financial support, mentoring, jobs, etc. • An engaged business community can provide multiple benefits: financial support, jobs, etc. • The Longitudinal assessment model proposed here can be duplicated in other university departments & Schools, as well as other academic institutions School of Business Administration 7
  8. 8. ReThink Proposal Presentation: 1/17/13 Thank you Please read & comment on our Proposal • http://www.rethink.pdx.edu/?q=rethink/projects Bill Jones: wmj@pdx.edu; 503-869-6407 School of Business Administration 8

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